Olalla Rodríguez Blanco Email & Phone Number

Madrid, Es

Leganés, Madrid, Es

Working on the development of the transformation plan to carry out the company's future strategy, optimize the resources and favor the omnichannel internal and external transformation of OBRAMAT. Likewise, lead and accompany all the departments of the company and business units of the group in the development, management and planning of projects and initiatives that arise in the development of the transformation plan.Responsible for driving the implementation of B2B eCommerce platform (mobile & web), new features and functionality that enhances customer experience and drive Obramat´s Business Unit growth.Key responsibilities►Managing projects with cross-functional teams, direct engagement and influence of key stakeholders.►Focusing on thinking about customer & business needs, experience and sales.►Developing business requirements and driving solution design, for the e2e project lifecycle.►Analyzing new releases to better understand the customer market and improve strategic planning.►Web Analytics & Testing: Designing effective funnel conversion journeys, UI/UX and establishing online differentiation strategy, offers and IA.►Managing integrated comms and brand alignment, enhancing brand value. Leveraging Digital MK disciplines ( Content / Social / SEM /Display/SEO) & Attribution Model►Supporting and maximizing web functionality to increase sales and lead generation (Inbound MK)►Enhancing online presence providing a revenue channel to existing business models.

Madrid, Madrid, Es

Creation, content development, design and layout of the website for Spain (website migration project leader).Ensuring the correct implementation of the branding and promotional campaigns on the web, its positioning in Search Engines, content and structure optimization, results and relevant KPIs measurement (Adobe analytics).Online Campaigns: Working together with our SEM agency to create the adecuate campaigns for the different moments of the year, with the objective to gain traffic to our web and be visible for our customers in the search area. Together with our organic positioning, our paid campaigns help us to be in the right moment to the right user for the right search terms.Measuring the results of all campaigns integrated in the digital channels, optimizing them and finding solutions for the future implementarion and improvement.

London, Gb

Digital marketing for SoHo, SME and High Corporate segments of customers. Responsible for the online content strategy and social media presence for Vodafone Enterprise in Spain.Brand awareness and consideration responsible for the enterprise market.External communications and PR for the business unit.Events and sponsorships management for the corporate segment customers.

Madrid, Madrid, Es

Designed and developed the B2B online shop for Vodafone.Manage & measure digital paid campaigns.Email Marketing: Structuring and organizing the different campaigns into the email strategy. supervising the correct creation and sendings to the various segmented target groups, personalization and results measurement.

London, Gb

Designing Telesales and online offer for the segment, aimed at attracting and generating demand.Advertising and promotional activities focused on Sohos acquisition and development, ARPU Growth and customer’s life cycle satisfaction.Managing the production of BTL communications and advertising materials (integrated marketing campaigns).

Diseño De Interfaz De Usuario Ux/Ui

Máster En Analítica Web

Master En Dirección Comercial Y Marketing

Curso Intensivo De Inglés, Inglés

Licenciada En Derecho Económico