Field Marketing Manager
CurrentSpearheaded the annual London User Conference, managing end-to-end planning and execution to foster customer community engagement and knowledge sharingDeveloped and executed community-driven marketing programs resulting in closing deals over £1 million in 2023Created and implemented ABM strategies to grow demand in key accounts, focusing on building targeted community segmentsBuilt and maintained strategic partnerships with industry stakeholders, creating collaborative marketing initiatives that expanded market reachDesigned and executed integrated marketing campaigns across multiple channels, aligning community engagement with sales objectivesLed cross-functional teams in developing thought leadership content and marketing collateral that resonated with target audiences