I took my educational background in mathematics and statistics to bring a unique analytical perspective to marketing, transforming underperformance in categories across the Technology, FMCG, Payment Solutions, and Fashion & Beauty industries. My expertise lies in building sustainable strategies from scratch that serve as templates across diverse business functions to win over end consumers, the core of any business.I am currently pursuing an MBA at Carnegie Mellon’s Tepper School of Business, with STEM OPT, specializing in Management Science. I plan to leverage my business expertise and education to drive scale and impact at the intersection of businesses and their customers.
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Co-Founder And Chief Marketing OfficerBobblegom Dec 2022 - Jul 2024NigeriaEmpowering Tech Startups with Market Entry Strategies and Strategic Positioning for Long-Term Scalability
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Senior Product Marketing ManagerJumia Nigeria Jan 2022 - Dec 2022NIGERIA | EGYPT | KENYA |IVORY COAST | UGANDA | GHANA | SENEGAL | MOROCCO | TUNISIA | ALGERIA Led a cross-functional team with collaboration among all marketing channel managers and the commercial operations team for the biggest national campaigns such as Jumia Anniversary and Tech Week campaigns. Managed marketing efforts for top consumer brands such as Adidas, Unilever, Samsung utilising problem-solving, go-to-market and optimal data analysing strategies -
Product Marketing ManagerJumia Nigeria Sep 2019 - Dec 2021Lagos Nigeria
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Brand & Crisis ManagerConsultant Sep 2019 - Jan 2020Lagos, NigeriaIndependent Consultant: Tacha is a brand influencer, she was on the Big Brother Naija show-Multi-choice with over 20 million active daily viewers I delivered turnaround PR strategies for the Tacha brand which attracted affiliations with top industry players like Ciroc & OPPO.Built brand strategies and growth pillars that increased the intensity of her fans which was the value power of the brand.Initiated, controlled brand perception and narrative through online and offline media publicity -
Brand & Pr ManagerConsultant Apr 2018 - Sep 2019Lagos, NigeriaIndependent Consultant: Bambam is a brand influencer, beauty entrepreneur and actress was on the Big Brother Naija show-Multi-choice with over 20 million+ active daily viewers I delivered PR strategies to sell out 5,000 bottles of Bam Beauty Oil at launch phase.I delivered brand strategies that positioned the brand to gain affiliation/negotiations with major brands like Nigerian Breweries Fayrouz, OPPO Smartphone, Opera mini, Zenith Bank, Maybelline Nigeria, Jumia Group & others.I delivered style publicity and determined creative trend direction for her brand
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Intern, Front End MerchandiserJumia Nigeria Mar 2018 - Dec 2018
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Intern, New Business DevelopmentJumia Nigeria Nov 2017 - Mar 2018Lagos
Olanrewaju David-Olusa Education Details
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Business Administration And Management, General -
Professional Marketing -
Mathematics And Statistics
Frequently Asked Questions about Olanrewaju David-Olusa
What is Olanrewaju David-Olusa's role at the current company?
Olanrewaju David-Olusa's current role is MBA Candidate at Carnegie Mellon Tepper School of Business | Forté Fellow.
What schools did Olanrewaju David-Olusa attend?
Olanrewaju David-Olusa attended Carnegie Mellon University - Tepper School Of Business, Cim | The Chartered Institute Of Marketing, University Of Lagos.
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