Digital Media Manager (Paid Marketing)
Current- Lead paid search campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads) with a focus on optimizing bids, targeting, and ad creatives to maximize ROI.- Develop strategies to ensure a balance of paid and organic growth strategies to meet client goals and achieve an ROI of over 100%.- Utilize Meta Ads Manager, Google Ads Manager, Google Analytics, Google Search Console, SEMrush, and Ahrefs to track campaign performance (both paid and organic), identify issues, and provide… Show more - Lead paid search campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads) with a focus on optimizing bids, targeting, and ad creatives to maximize ROI.- Develop strategies to ensure a balance of paid and organic growth strategies to meet client goals and achieve an ROI of over 100%.- Utilize Meta Ads Manager, Google Ads Manager, Google Analytics, Google Search Console, SEMrush, and Ahrefs to track campaign performance (both paid and organic), identify issues, and provide actionable insights for continuous optimization.- Run A/B tests for paid campaigns, analyzing results to optimize performance and maximize conversions across multiple channels.- Create comprehensive performance reports, providing insights on paid media campaign results, along with recommendations for growth across all channels. Show less