Olcay Kaplan Email & Phone Number

Laval, Québec, Ca

Laval, Québec, Ca

Basking Ridge, Nj, Us

Working for subsidiary Verizon ConnectPlanning, implementing and measuring multi-channel demand generation programs focused on multiple B2B segments.- Defining regional marketing needs and ensuring regional marketing meets global brand standards- Reporting on KPIs and tracking metrics, analyzing insights- Working closely with sales to understand trends and manage leads and accounts- Determine optimal mix of tactics to drive demand and accelerate pipeline for selected leads and accounts- Collaborate with sales operations on forecasting and reporting of key success metrics- Being an actor for new contents creation to support sales and drive organic results, including SEO projects- Managing email campaigns (strategy development, copywriting, execution including analysis and nurturing activities)- Management of social media channels and local websites (DE & AT)- Partner with the digital team to execute high-impact digital ad campaigns for lead acquisition, sales conversions, brand awareness- Being part of the EMEA account based marketing team, managing marketing activities (email and ad campaigns) whilst orchestrating 9 countries- Working closely with the international marketing team and teams in the US, as well as data vendors and agencies- Overseeing PR activities

Berlin, Berlin, De

- Planning, implementing communication activities, press communication for both brands LILI RADU and VeeCollective- Creating press releases, email campaigns and advertising concepts- Planning product shootings and acquisition of brand cooperations - Directing offline and online marketing strategies incl. social media management - Supervising e-commerce activities and managing online shop - Budget management and controlling- Influencer management

Berlin, De

- Planning and implementation of communication activities, press communication - Preparation of press releases, email campaigns and advertising concepts

New York, Ny, Us

- Account management and supervision of communication activities- Creating, implementing customer-specific strategies, media and comm. plans - Directing press conferences/trips, product launch events- Reporting of KPIs and media monitoring incl. market/competition analysis- Coordinating units within the agency incl. vendor management- Budget planning and controlling - Influencer management Brands I was responsible for:ING Bank, AVON (Corporate PR and Marketing Communications), Castrol, Nestle Brands - Nesfit, Nesquik (Product PR), Marshall, Netas, Calik Holding - Calik Denim/Calik Energy/GAP ConstructionHonour:Cannes Young Lions Turkey Competition - March 2017 / 3rd place - PR category

New York, Ny, Us

- Account management and supervision of media activities - Self-responsible account management of ING Bank Account - Planning, implementing and coordinating press inquiries/conferences/trips/interviews - Developing, executing media strategies and communication plans- Managing and keeping track of press releases- Budget management of events - Influencer managementBrands I was responsible for:ING Bank, Pegasus Airlines, DHL Express, Allianz, HTC, Sony Eurasia, Sony B2B, BP, Doğuş Group (Corporate PR), Darüşşafaka Doğuş Basketball Team (Sports PR), Carlson Rezidor Hotel Group, Nestle (Corporate PR), Nestle Brands - Nescafe, Nescafe Dolce Gusto, Nesquik, Nesfit, Nestle Chocolate, Nestle Professional, Purina Felix (Product PR), AVON (Corporate PR and Marketing Communications), Madame Tussauds Istanbul, Legoland Discovery Centre Istanbul, Profilo, Siemens, Bosch, Gaggenau, GROHE, 3M, Marshall, Netas, Calik Holding, Esas Sosyal, Radisson Blu Hotel Ottomare.Project-based works:UN Women & UNFPA - High-level global UN meeting and press conference in Istanbul to focus on ending violence against women and girls (2015) UNFPA & United Colors of Benetton - World Humanitarian Summit/Safe Birth Even Here - a global campaign to raise awareness of the needless death of women and newborns in emergencies (2016)Vodafone - Digital Transformation Summit (2016)Merck - Changing brand identity (2015) Al Jazeera - Crisis management (2016)

İstanbul, Kozyatağı, Tr

- Account management - Supervising media & PR activities- Planning, executing and managing press conferences,interviews - Creating press lists and press releases- Developing, implementing communication plans and strategies- Reporting and media monitoring- Budget planning & controlling

- Account management of Ferroli and Han Construction- Project management with focus on BTLBrands I was responsible for: Han Construction, Ferroli

Master Of Arts (M.A.), Public Relations

Bachelor Of Arts (B.A.), German Language And Literature

Visual Arts