Scott Oldham Email and Phone Number

Car and Driver, Hagerty, Autoblog, Edmunds, Road & Track, Kelley Blue Book, Autoweek, Yahoo

• Oversaw the strategic creative direction and daily content creation of Edmunds.com to a generated audience of 20 million unique users per month generating 250 million page views a month• Key member of the executive team charged with increasing the company’s profitability and audience size; oversaw an operating budget of approximately $8M • Led a team of 40 as well as a global team of freelance contributors including writers, photographers, and videographers; supervise the vehicle testing team responsible for reviewing over 300 vehicles per year• Served as liaison between Edmunds and key industry stakeholders and automotive dealer representatives to create a synergized execution plan for content creation• Partnered closely with the sales and product teams to develop and present packages for advertising partners resulting in over $121M in ad dollars generated annually • Ensured all published content was SEO optimized

• Responsible for the overall creative direction, content creation and daily execution of Insideline.com to an audience of over 2.5 million users generating over 20 million page views per month • Led a creative staff of 10, a global network of contributors and managed an overall operating budget of $3M• Collaborated closely with the sales team to create and take packages to market for advertising partners • Assisted the product team's efforts to modernize and optimize the site layout and web design; met weekly to discuss page features, user experience, content development, and digital media integration

• Co-founding member of the original launch team; key contributor to the creative direction and development of featured editorial content; reviewed and approved all edits; produced 25 to 30 pieces of content per day • Facilitated the growth and overall profitability of the website during the first two years of inception, utilized professional and industry network to promote the website and editorial offerings • Co-Creator of Insideline’s YouTube channel, provided creative direction and vision for video packages and promotions; video views exceeded 200M by 2009, second only to TopGear in the auto space at the time• Spearheaded the launch of the brand’s social media platform including Facebook, Twitter, and Instagram; selected and managed the social media team• Created and developed SEO strategies to ensure all editorial content was SEO optimized

• Responsible for the creative direction and execution of the title including planning every issue, all content, and accompanied photography; developed overall content strategy and execution for both print and digital properties; • Led a staff of six and oversaw a six-figure budget including a growing fleet of test cars; produced over 160 high quality pages of print content per month• Key contributor in SCC becoming the largest brand in its segment and the best selling automotive newsstand title averaging over 55% sell through

• Contributed as key member of the brand’s launch team; collaboratively involved in the strategic planning and distribution of American Media’s first automotive title focused on in-market car shopping • Covered automotive related events and happenings in the California region as the magazine’s sole west coast presence• Represented Auto World Weekly at auto shows, long leads and press conferences• Planned/organized issues and content for articles, interviewing industry executives, and track testing cars• Managed annual budget and the hiring of west coast based writers, photographers and freelance professionals