Oldita Doherty Email & Phone Number

Greater Boston Area

● Manage daily digital campaigns, planning, monitoring, optimization, and reporting.● Manage performance of ecommerce PPC campaigns in Bing and Google, adword content. Design, development and implementation of marketing collateral and promotional materials to support over 50 products, monthly campaigns and events.● Manages and executes community relations activities with an 8-person business development team of executives, creates all corporate internal communications. ● Ensure accuracy and regulatory compliance of all products and services related content on website advertising, email and 4 social media channels.● Utilize 17 marketing channel systems such as CMS for website content, Salesforce CRM, credit card and billing systems, in-branch messaging screens, and digital communication.● Execute at least 4 weekly and over 10 monthly email campaigns managing an email marketing platform for push, trigger and survey campaigns. Tracking a 20% unique open rate and 2% CTR.● Capturing and analyzing the appropriate social data and metrics using Hootsuite analytics and Google analytics, gaining insights and best practices to make recommendations based on research.● Provide branding for over 35 Loan Originators and Mortgage Specialists. Run events, print and digital content creation and social media for the largest sales department in a billion-dollar financial institute.

Arlington, Ma 02476

● Client Services Manager for 4 award winning private wealth advisors, developed and drove the practice services program for over 900 clients, including appointment scheduling, meeting preparation and new business processing.● Managed a 3-person client services and event staff.● Organized over 40 branch events a year including, educational seminars for clients and prospects, business networking events, charity events and private client dinners.● Developed and implemented the wealth management practice marketing and advertising plan and budget to grow referrals and prospects over 30% each year.● Managed the practice SEO campaigns, social media channels, website and client email campaigns.

● Client Services Manager for 4 award winning private wealth advisors, developed and drove the practice services program for over 900 clients, including appointment scheduling, meeting preparation and new business processing.● Managed a 3-person client services and event staff.● Organized over 40 branch events a year including, educational seminars for clients and prospects, business networking events, charity events and private client dinners.● Developed and implemented the wealth management practice marketing and advertising plan and budget to grow referrals and prospects over 30% each year.● Managed the practice SEO campaigns, social media channels, website and client email campaigns.

● Managed email and promotions for 7 company product lines and 13 trade events.● Directed creative campaign development to re-brand the company.● Regulated corporate advertising and sponsorships budget, including social media campaigns, Google Adwords and Google analytics.● Responsible for acquiring partners for new web content to TV product trial with variety of web-based new media purchase models: ad supported, PPV, electronic sell through and subscription.● Networking and content license negotiation with motion picture and television studio executives.

● Managed Google Adwords campaigns and analytics for company product lines and events.● Directed creative campaign development to re-brand the company.● Managed relationships with publications, ad agency and new media team for production of print and digital corporate advertising.● Regulated corporate advertising and sponsorships budget, including social media campaigns.● Responsible for acquiring partners for new web content to TV product trial with variety of web-based new media purchase models: ad supported, PPV, electronic sell through and subscription.

● Led and trained a 12-person Client services team, providing 24-hour support to Cable TV companies. ● Created training and knowledge base documentation for all product team members and customers.● Collaborated with marketing, manufacturing, engineering and sales to develop product plans.

Certificate Program, Digital Marketing And Marketing Plan Developement

Certificate Program, Negotiations For Senior Executives

Bachelors In International Relations, Business Management

Associates, Business Management