Ole Primdahl is a professional in their field. Colleagues describe him as "There’s a reason, the advertising industry in Scandinavia refers to Ole as “Denmark's rock star of integrated marketing communication (IMC).” The man is a walking goldmine of original insights into marketing and communications, and was one of the first in Europe to apply IMC when he headed up the LEGO Group’s world renowned marketing think-tank and agency. He generously shares his wealth of knowledge with passion and humor, gathering a loyal following wherever he goes, and nobody is more talented in assessing strong relations with agencies and suppliers, then he. I have had the pleasure to work with Ole at LEGO and Bang & Olufsen, both of which have benefited greatly from his marketing acumen. It is not an overstatement to say that both brands have his marketing skills to thank for a part of their exceptional brand positions. Ole is a natural leader who lends his time and talent not only to raising his family and the brand of his employer, but also to various music groups and associations. Ole is an original and I am proud to call him a friend. He comes with my highest recommendation."