Currently an Project Director with extensive experience in brand strategy, development, and management at WANT Branding, a top brand building and naming agency in Miami, FL. We work with a range of clients from Fortune 500 companies to inspiring startups. Responsibilities include:• Lead cross-functional teams in the development of innovative branding strategies and campaigns, ensuring alignment with client objectives and goals• Successfully manage and grow key accounts, resulting in increased revenue and long-term client satisfaction• Collaborate with creative and strategy teams to deliver compelling brand narratives and unique naming solutions• Implement a data-driven approach to evaluate campaign performance and optimize branding efforts, leading to improved ROI for clients• Serve as a trusted advisor to clients, providing expert guidance on market trends, competitive analysis, and branding best practices• Actively participate in new business development and client presentations, contributing to the agency's growth and successKeywords: Account Director, Brand Strategy, Brand Management, Client Relations, Naming Agency, Creative Problem Solving, Brand Development, Cross-functional Team Leadership, Market Trends, ROI Optimization, Business Development, WANT Branding, Miami

• Responsible for all day-to-day operations of Eater Miami website consisting of more than 500,000 unique visitors each month• Manage a team of 3-5 freelancers by assigning stories and ensuring a consistent voice of all Eater articles • Write 2-6 blog posts per day and develop content for newsletters that are sent out 3-5 times per week while also managing the Facebook and Twitter pages• Increased organic traffic by 67% in 2017

• Freelance contributor for Eater Miami• Wrote 2-4 guides a month for Eater Miami • Developed dining maps, completed interviews, and wrote trend pieces

• New position: built from the ground up. Developed and implemented a local marketing plan to bring a first-of-its-kind immersive art space driven by technology to South Florida. • Created and delivered compelling content and copy for marketing collaterals, articles, website content, and social media to establish brand and grow awareness and ticket sales.• Managed a $300,000 annual local multi-channel, multi-touch advertising program that effectively achieved very aggressive marketing goals while staying within budget parameters.• Developed and designed all marketing collateral for distribution.• Identified strategic community alignments and leveraged partnerships of businesses and organizations that created awareness and additional interest in Superblue.• Spearheaded local creative guerrilla and other non-traditional marketing strategies

• Manage relationships and partnerships with celebrities, artists, and other cultural influencersserving as main point of contact for all talent, talent handlers, and talent/PR/managementagencies• Coordinate with team members leading sports initiative to support and serve as point of contact for athletes as needed• Creating streamlined proactive communications and coordination to cultural influencers aboutkey election moments, rapid response, and opportunities for engagement with Rock the Vote andpartners• Collaborating across teams and programs to identify talent opportunities for maximum impacttoward organizational goals• Support and execute cultural events like video and livestreams, film screenings, concerts,comedy shows, and appearances• Cultivating and growing the organization’s roster of talent, athletes, artists, celebrities andinfluencers in an effort to reach a larger and more targeted diverse youth audience• Support and manage Rock the Vote’s integrations into television programming and digitalculture partnerships.

(COVID Impact)• Planned, researched, and executed all marketing and communications efforts for a unique digital art space• Developed and oversaw all external and internal communications materials for the Miami location and ARTECHOUSE brand• Managed SEO/SEM teams, local and national press teams, social media, email campaigns, creative content creation, and company-wide blog• Oversaw creation of new website that generates up to 1 million views a month• Created and executed more than 20 in-house events• Oversaw annual ad budget of $75k, bought and negotiated strategic advertisingpurchases in local and national outlets• Cultivated and maintained key community partnerships; assisted in group andtourism sales and outreach

• Researched, created, defined, and executed marketing strategy and initiative for a luxury and art focused neighborhood• Created, organized, and executed six weekend-long creative influencer marketing programs per year with a $150k annual budget; oversaw ongoing influencer marketing efforts throughout the year• Executed all digital ad buys utilizing a $100k yearly budget• Directly oversaw three social media teams consisting of 10 members, which created all content for a social media audience of more than 400,000• Wrote, managed, and edited SEO-friendly content for the neighborhood blog 3+ times per week, in addition to producing, writing, and maintaining the website homepage and landing pages, resulting in an increase traffic of 20%• Directly oversaw “Friends of the District” program, creating special programming and outreach to a network of 1,000 VIPs• Planned and executed email strategy, including the creation of emails, visuals, HTML, and CSS, for to a database of more than 55,000 people; grew email database by 50%• Cultivated relationships and vetted requests from 250+ neighborhood tenants• Advised a range of clients in the luxury goods, arts, lifestyle, food, beverage and real estate

Freelance copywriter, content creator and marketing consultant, assisting small businesses and PR agencies write and edit a wide variety of content including web copy, press releases, blog posts and annual reports.Past and present clients include: Samson Media, 6080 Collins, Pincho Factory, Alejandra Poupel Interiors and Events, Luxury Living Realty, Toscana Divino, Ironside Pizza, Morphe, Ana Mari Ortega Handbags, Zakarin Martinez Public Relations, and Florida/France Festival • Collaborated with clients to gain an understanding of their vision • Create numerous monthly blog posts specific to each clients’ needs about creative lifestyles, new menu items, events, expansions, and other topics• Provide guidance on all social media initiatives, generate new promotional ideas, arrange press visits from both newspapers and TV, and collaborate with other bloggers and influencers • Cultivate relationships with local communities to help grow and maintain business• Create and schedule press campaigns and perform all aspects of press plans including: writing press releases and media alerts surrounding new business launches and managing all pre and post press outreach• Reworked copy for and update website content and manage websites by uploading content and ensuring proper functionality using WordPress

• Write approximately two articles a week about local restaurants

Freelance contributor to women's lifestyle website SimplyQ with a food and charity focus. • Wrote 4-5 posts a month on lifestyle, prominent local female leaders, restaurants, and trend pieces

• Increased sales in existing fine dining accounts and develop business in new accounts • Managed to accounts receivable to all accounts in territory

Miss A is one of the largest and fastest growing online destinations for women. Miss A covers the intersection of charity and style in 21 major U.S. cities and offers informative content on a woman’s well-rounded lifestyle and interests. Miss A's goal is to inform, inspire, and entertain an audience of more than 95,000 unique visitors monthly.• Ran Miami site of national women’s philanthropic website and managed three freelance writers• Wrote about non-profits, charitable events and organizations

• Oversaw daily account management of approximately 5 restaurant and lifestyle clients including Soho Beach House, Kimpton Hotel Restaurants, Jaguar Group and others• Lead and implemented local and national public relations campaigns through strategic outreach via print, electronic, and digital outlets • Coordinated promotional opportunities, new restaurant launches and executed high-profile events

• Assigned to the contemporary woman’s department at the Miami store; recommended, selected, and helped locate or obtain merchandise based on customer needs and desires.• Maintained knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.• Greeted customers and ascertained what each customer wants or needs; answered questions • • • Keep up-to-date on current trends and lines held by department, which included Elie Tahari, DKNY, Burberry, Theory and other high-end brands.• Assisted in effective merchandise display and ensuring the cleanliness and organization of the department.• Ranked as the top sales associate in the department for consistently meeting or exceeding sales objectives and for providing quality customer service.

• Performed day-to-day account coordination for exclusive clients such as the Miami City Ballet, JW Marriott Marquis, and EWM Realtors.• Authored interesting and effective press releases; conducted extensive client research using online and traditional resources.• Prepared and assembled press kits and developed creative media pitches; implemented and maintained client social media presence on YouTube, Facebook, Twitter and Linkedin.• Maintained overall office administration; compiled, sorted and maintained several large databases used company wide.

• Provided marketing assistance to an interior designer in Southwest Miami; scheduled, confirmed and organized deliveries.• Processed orders; designed layouts and coordinated all promotion and marketing materials for the company.• Arranged for the purchase of office supplies; greeted customers and answered telephone inquiries; performed other duties as assigned by management.

• Assisted in event preparation and execution, including fashion shows, trunk shows and store and • Prepared press releases and other materials for the media; maintained and compiled press clipping books and reports for clients.

• Assisted in writing press releases, biographies and articles for the Shands Hospital Web site and newsletter. • Supported the execution of various events including Dance Marathon and the hospital’s annual fishing tournament, which raises hundreds of thousands of dollars for the hospital. • Established and maintained cooperative relationships with representatives of the UF and Gainesville community.• Identified main audiences, determined the best way to communicate publicity information to them, and developed and implemented a communication plan to help raise funds for hospital.

• Worked with a small firm that specializes in launching cooking and lifestyle brands; completed client research, wrote press releases and pitches, and supported various public relations campaigns for clients such as BODUM, Chef’n and Australian Lamb.• Devised and produced a creative and well-researched Silver Anvil entry; identified effective marketing channels for client's products or services.• Developed branding initiatives for consumer and lifestyle products; wrote compelling marketing content for web sites, brochures or other communication media.