Web/Analytics:— maintaining and improving overall experience of the sap.com/cis country-site with help of CMS Adobe Experience Manager;— creation of tracking links with UTM-parameters;— reporting to business owners about sites metrics with help of Omniture Adobe Analytics;— microsite and landing pages creation for events/webinars with help of CMS Adobe Experience Manager.Marketing Automation:— one of the initial key-users for SAP Marketing Cloud in CIS, finished a course in SAP headquarter — Walldorf;— segmentation model development;— communication flow development;— personalisation;— development of .html files for the send-outs in the system.Social Media:— basic Sprinklr user;— set up the overall business processes with social media agency.User Acquisition:— solid understanding of different digital channels such as paid&organic search; programmatic; display networks; different types of social media and etc.;— was a digital-marketing leader for a number of digital-campaigns in CIS;— contributed in a development of performance-oriented mindset with digital marketing agencies.

− contractors' management: PR, traffic, design, video content (portfolio: https://bit.ly/2RmuSde);− organized a marketing team of six people from scratch;− launching and analyzing the effectiveness of advertising campaigns;− organized a big data assessment team for Machine Learning;− systematization of business-processes with ActiveCollab team-tracker;− organized the company's presence in the social media: regular publications, content plan, community management;− public pitches to investors and top management at the events: Innoweek 2018 Tyumen (IIDF/ФРИИ — https://bit.ly/2JD4Srh), Startup Show Moscow (Sberbank), RE: ACTOR (Alfa-Bank);− summer festival Geek Picnic 2018: pavilion integration, implementation of user-acquisition mechanics based on a lottery;− development of brand platforms, logos, websites for projects: https://www.pink-man.ru/works/raison, https://aura.ws/, http://mining.vg/, http://structurednotes.ru/;− a significant case (http://pinkmanraison.tilda.ws/), made with PINKMAN Agency (Tagline Awards 2017 in the categories: best promotion website, silver; best website, bronze // CSSDesign Awards 30.03.2018 in the categories: Innovation, UX Design, UI Design).

Duties:Social Media:− management of information security agency Group-IB, creative agency Sensitive Brands;− development and implementation of brand strategy in the social media;− drawing up newsbreak and content plans, management of copyrights and visual content creation for social media;− monitoring of social media with YouScan, response to users’ feedback;− implementation of technical support in the Russian and CIS markets;− training of technical support staff;− brand protection: blocking websites and communities on social media with illegally used branding, spam mailings, piracy;− attracting media and business partners, bloggers to public accounts.