11+ years of B2B and B2C inbound and outbound marketing experience;Experience using CMS platforms and marketing automation solutions;Experience building, launching and reporting on campaigns;The ability to multitask, prioritize and manage many projects simultaneously;Advanced knowledge of SEO, Email marketing, inbound/content marketing, website management,PPC, RTB and marketing concepts.
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Internet Marketing ManagerPlavno Oct 2024 - PresentПольша -
Marketing ManagerHqsoftware Jun 2023 - Oct 2024ЭстонияKey Achievements:● Website organic positions increased by 30% during my work● AAA+ MQL leads from the USA were attracted (city administration, global manufacturer of chocolatebars, etc.)Key Responsibilities:● Conducting market research (segmentation, search for a promising segment, competitor analysis,positioning, planning of marketing activities for the test period).● Creating a ICP, CJM● Targeting (retargeting) ads on FB (conducted by me)● Retargeting (conducted by me)● CPC advertising (Google Ads) (conducted by me) - USA, UK, UAE● Email marketing (Apollo, Instantly) - cold base● Lending pages (Tilda), advertising banners, ads.● SEO - technical, on page optimization, clustering● Contractors menegement - External SEO optimization, IT team to work on company website● CMS Wordpress (plugins installation, interface optimization (coding), speed optimization) -
Digital Marketing ManagerЮ-Пласт Oct 2017 - Mar 2022Беларусь, РоссияKey Achievements:● Personally increased the company's NET profit by 300% usinf digital marketing channels;● In 2021 U-Plast entered the TOP 2 vinyl siding distributors in Russia. The company was advertised only on the Internet. All advertising campaigns were launched and led by me.● During my work 5 special projects have been done. Total project’s audience exceeds 2 million people.● In 2019, U-Plast became the general partner of the “Repair Academy” TV project. I personally prepared and produced 42 videos. 12 of them were broadcast on BT1 TV channel.● ROI from mу advertising complains (Google AdWords, Facebook, Linkedin) exceeds 240%.● I personally project manage a new company website (design and prototyping, development, testing etc.);Key Responsibilities:● Development of the internet strategy;● Maintenance marketing and PR budget;● Lead generation (sales) for the company's e-commerce online store;● Measurement and optimization of online marketing complains;● Team Lead (4 people);● TV project management (BT1 TV channel) (ad placement, PR campaign);● Launch new products (collections) that meet and exceed business objectives;● Product positioning which articulates the value proposition;Operational marketing:● Managing marketing campaigns (SMM, Email, PPC) and targeting to efficiently use allocated resources;● Configuration and managing social media ads (Facebook), search/retargeting ads (Google/Facebook) and run ads campaigns on various product-centric platforms;● Creation and testing marketing hypothesis;● Supervision designers and copywriters in order to produce and spread relevant high-quality content over media channels (social media, ads, Emails, Landing Pages);● Managing outsource developers team to improve web sites performance and conversion rate;● Driving leads by reaching popular community members and work with influencers;● SEO optimization;● Loyalty programs development;● Event Marketing;
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Digital Marketing And Product ManagerAltcoin Club Jan 2017 - Oct 2017Москва, РоссияKey Achievements:● Using a mix of online and offline marketing activities I attracted more than $ 2,000,000 in project;● I made the content marketing project from SEO, which became a key channel for leads generation.Key Responsibilities:● Development, execution, measurement and optimization of marketing strategy;● Full control under all digital marketing activates: SEO, content marketing, contextual ad, targeted advertising, email marketing;● Website content management;● Designers, developers and copywriters supervision ;● A/B testing;● CPA, ROI, CR optimization;● New marketing channels searching and implementation;● Customer decision journey optimization;● Customer centric campaigns launch;● Analytics (Google Analytics, Facebook ads, Linkedin ads);
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Marketing And Advertising ManagerDesign Цех Oct 2015 - Dec 2016Москва, РоссияKey Achievements:● Increased clients profit up to 20% in average;● Increased market share of the agency on local market;Key Responsibilities:● Development and implementation of brand marketing strategies for agency clients;● Budget management, ROI control and optimization;● Print and online advertising campaigns in federal and local media;● Deep analytics (Google analytics, Facebook, Linkedin);● Managing INBOUND and OUTBOUND SEO to stay on top positions;● Execution of PPC advertising campaigns;● Driving email campaigns;● Execution of social media campaigns;● PR management ensuring a constant brand presence in target media (more than 100 PR articles);
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Pr Account DirectorKaymu Oct 2014 - Sep 2015Belarus -
Marketing And Pr SpecialistWapstart Aug 2013 - Jul 2014Москва, РоссияKey Achievements:● More than 300 publications in federal and local media have changed the vector of mobile advertising perception and gained leads for WapStart;Key Responsibilities:● Development, execution, management and optimization of ad campaigns in Google AdWords and Yandex Direct;● Development, execution, management and optimization in social media (Facebook);● Social Media Management;● Special projects with media;● POS materials development for conferences, exhibitions, events;● Event Management;● Deep analytics; -
Smm ManagerFoodpanda Apr 2013 - Aug 2013СнгKey Achievements:● I increased the brand audience in social media (Vkontakte, Instagram, Facebook) from zero to over 120.000 active subscribers;Key Responsibilities:● Development, execution, management and optimization of social media marketing campaigns;● Retargeting campaigns;● Development and execution of customer centric marketing promo complains (product placement in popular social media accounts);● Management of giveaways and contests (cross promo marketing campaigns);● Feedback analytics; -
Marketing And Event ManagerZeppelin Production Sep 2012 - Apr 2013Key Achievements:● I was part of a team that made and promoted the "Freedom Music Festival" event in 6 regions in Russia. The event was attended by more than 1.2 million people;Key Responsibilities:● Development of creative event concepts;● Negotiations with contractors;● Event Administration;● Logistics;● Media coverage management;● Preparation and distribution of PR releases;
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СтажерSpn Ogilvy Jun 2012 - Sep 2012● Initiation of publications in federal, regional and local mass media;● Follow-up;● Press releases writing and distribution● Event marketing
Oleg Grigorishin Education Details
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Girne American UniversityPublic Relations -
Белорусский Государственный УниверситетПолитолог-Юрист
Frequently Asked Questions about Oleg Grigorishin
What company does Oleg Grigorishin work for?
Oleg Grigorishin works for Plavno
What is Oleg Grigorishin's role at the current company?
Oleg Grigorishin's current role is Digital Marketing Manager at Plavno.
What schools did Oleg Grigorishin attend?
Oleg Grigorishin attended Girne American University, Белорусский Государственный Университет.
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