Leading City Success and market research teamSupporting Whoosh operations and growth through- Geo analysis and geo applications development- City effectiveness and city success analysis- Market research

Data-driven support of Whoosh.bike growth, effectiveness and operations excellence. Leading city success stream by combining geo and business analysis. Supporting scale and new markets entrances. Supporting Operations with analytical insights and reporting.

Lecturer and co-author of the course:- Geomarketing and Analysis of Territory (for Bachelor's students)https://www.hse.ru/en/ba/geography/courses/646489295.htmlhttps://www.hse.ru/org/persons/65818682

Key analytical person for KFC Development in 30+ countries across diverse region of Russia, ex-USSR countries and Central Eastern Europe. Leading market planning team and helping to shape brand expansion strategy with data-driven approach. Executing cross-functional researches across brand• Leading Market planning team for Business Unit – expansion strategy guidance, new assets implementation support • Negotiations with franchisee partners regarding their expectations in Number of… Show more Key analytical person for KFC Development in 30+ countries across diverse region of Russia, ex-USSR countries and Central Eastern Europe. Leading market planning team and helping to shape brand expansion strategy with data-driven approach. Executing cross-functional researches across brand• Leading Market planning team for Business Unit – expansion strategy guidance, new assets implementation support • Negotiations with franchisee partners regarding their expectations in Number of New Units, Development Potential • Leading Research methodologies for New Market Entries in part of Market Potential and Expansion priorities • Leading Big Data and ML projects with external vendors and supporting Internal initiatives • Investment Committee membership – decision making and influence on franchisee investment projects Key Achievements:• Successfully implemented New Market expansion strategies for 9 countries: Belarus, Greece, Uzbekistan, Latvia, Lithuania, Estonia, Finland, Israel, Tajikistan• Successfully negotiated Market Potential for new Development Agreement with Biggest Global Franchisee in BU • Supported testing and roll-out of New KFC Asset type by exploring incremental potential and allocating trade zones • Dedicated Leadership for ML project: Russia predictive market mapping, further outcome implementation support Show less

Analyst for equity and franchised development of KFC and Pizza Hut brands across Russia and CIS countries. Helping to keep high pace of 100+ openings each year with smart location-based analytical inputs• Franchisee partners and Equity support with Potential research, Geomarketing and Retail network optimization • Administrating of GIS, building geodatabases, spatial and network analysis of locations, sales forecasting, mapping • Participating in cross-functional projects (incl.… Show more Analyst for equity and franchised development of KFC and Pizza Hut brands across Russia and CIS countries. Helping to keep high pace of 100+ openings each year with smart location-based analytical inputs• Franchisee partners and Equity support with Potential research, Geomarketing and Retail network optimization • Administrating of GIS, building geodatabases, spatial and network analysis of locations, sales forecasting, mapping • Participating in cross-functional projects (incl. new assets and expansion) as a key analytical person from development • Development department data management key responsible person (Including data vendors management) • Regular reporting to CDO, Global Development. Supporting: Demand & supply, Marketing, Finance Key Achievements: • Successful execution of first Yum! Big Data sourced market potential research for Moscow as a project leader • Lead in Russian market potential research, base of KFC growth and 2015 - 2020 expansion strategy • KFC Russia delivery launch, key analytical person for core delivery data design and delivery zones design and planning • "Best project" corporate award in 2015 for design of Moscow franchisee development plan Show less

Helping ESRI to develop better products and collaborate with different industries through sharing best GIS and location analysis practices, insights on business processes and industry

Performing location and transportation analysis in GIS for future mall/leisure park development in Moscow

Implementing and administration of GE Smallworld – based inventory systems for transportation and telecommunication needs.Main tasks:• Customization of the product, scripting, managing vector and raster data loading and processing• Spatial queries analysis of the database• Data migration• Optimizing the GUI and styles for data visualizationKey achievements:• Developed styles for mapping environment• Creation of space imagery load module• Design of… Show more Implementing and administration of GE Smallworld – based inventory systems for transportation and telecommunication needs.Main tasks:• Customization of the product, scripting, managing vector and raster data loading and processing• Spatial queries analysis of the database• Data migration• Optimizing the GUI and styles for data visualizationKey achievements:• Developed styles for mapping environment• Creation of space imagery load module• Design of Open Street Map data migration procedure Show less

Cartographer in a department of urban development. Participated in the processes of urban planning documentation (Masterplan, Site Design) makingMain tasks:• Cartography and analytics for main master planning documents• Support of consulting departments of the Company with GIS spatial analysis and mapping

Main tasks:• Satellite imagery interpretation, digitizing the data• Collecting open-source data• Urban geodatabases making and processing using ArcGIS

Map making for VOKRUG SVETA Publishing House tourist guidesMain tasks:• Collecting open source data• Converting data from GIS to Adobe Illustrator • Map making, styles applying according to publishing standarts

Geological risks research using GIS. Research results were used as a base for MSU graduate thesis, published and used in GIS prototype for construction needs

Main tasks:• Satellite imagery interpretation, digitizing the data• Collecting open-source data• Urban geodatabases making and processing using ArcGIS• Work with road graphs and data producing for navigation

Mapping the results of the ecology expertise for Moscow region Central Ring Road construction project