Oleh Serbin Email & Phone Number

Dallas, Texas, United States

United States

Collaborated within an Agile design team and independently spearheaded the redesign and maintenance of the Hospitality revenue optimization, customer satisfaction system, and internal CRM in Figma.- Led usability and design initiatives improving user experience and adding new functionality. - Conducted 70+ user research initiatives to gain insights into user behavior, pain points, and needs.- Translate research findings into actionable and Human-centered designs developing… Show more Collaborated within an Agile design team and independently spearheaded the redesign and maintenance of the Hospitality revenue optimization, customer satisfaction system, and internal CRM in Figma.- Led usability and design initiatives improving user experience and adding new functionality. - Conducted 70+ user research initiatives to gain insights into user behavior, pain points, and needs.- Translate research findings into actionable and Human-centered designs developing wireframes, interactive prototypes for usability testing, mock-ups, and working closely with the Product Manager.- Contributed to the development, maintenance, and creation of new patterns of a Design System in Figma to ensure consistency across UI elements and sustain user experience.Collaborated with business, development, other design teams, and content teams to ensure alignment and feasibility encompassing progressive iterations, refinements, and alternative ideas. Show less

Kyiv, Kyiv City, Ukraine

Lead design and data digitalization initiatives for top-tire accounts like: Kontoor Brands, Equity Partners, VettaFi, Daman, managed a team of 6 designers organizing structure, workflow and professional growth.Collaborated with 30+ businesses from E-Com, Fin-Tech, SaaS and other industries assisting with user & stakeholder interviews, usability testing and research planning.Conduct user research to identify user needs and pain points through customer journey mapping and user interviews… Show more Lead design and data digitalization initiatives for top-tire accounts like: Kontoor Brands, Equity Partners, VettaFi, Daman, managed a team of 6 designers organizing structure, workflow and professional growth.Collaborated with 30+ businesses from E-Com, Fin-Tech, SaaS and other industries assisting with user & stakeholder interviews, usability testing and research planning.Conduct user research to identify user needs and pain points through customer journey mapping and user interviews to make data-driven decisions and monitor the performance.Implemented best UX and UI practices to normalize bounce rate, conversion, payment processes and returning visitors through improved design strategy and design thinking.Crafted Human-centered designs adhering to UI/UX patterns and Android/iOS guidelines for Websites, Web and Mobile apps, ensuring adaptability across desktop, mobile, and tablet devices.Fixed 900+ WCAG accessibility compliance cases, aligned product with Agile methodology.Created and maintained UX deliverables including wireframes /prototypes / visual designs, iterated on the UX design concepts based on user feedback in Figma, Sketch, and Adobe XD.Result: achieved the highest team profitability and project turnover within the Agency in 2021 - 2022. Increased recurring clients by 30%. Expanded the team from 4 to 6 members achieving 9 promotions within the team. Completed 170+ design team projects during four years. Show less

Kyiv, Ukraine

Built strategic relationships with 30+ world-known FMCG manufacturers and managed a customer support team providing top-notch service, product quality control, and product maintenance.- Executed negotiations and annual contract renewals as well as ad-hoc sales.- Identified performance gaps through analysis presentations with solutions to increase sales and clients' performance in the FMCG market.- Coordinated the client support team (5 people), leading internal transformation… Show more Built strategic relationships with 30+ world-known FMCG manufacturers and managed a customer support team providing top-notch service, product quality control, and product maintenance.- Executed negotiations and annual contract renewals as well as ad-hoc sales.- Identified performance gaps through analysis presentations with solutions to increase sales and clients' performance in the FMCG market.- Coordinated the client support team (5 people), leading internal transformation projects optimizing team workflows, and changing internal/external way of working.- Conducted training and educational sessions for internal and external teams on a regular basis.Result: my team achieved the highest client satisfaction level in East Europe and the Middle Asia region in 2020. Got best employee Q2`2018 of Nielsen commercial team. Show less

Master'S Degree, International Economics

Bachelor'S Degree, International Economics