Oleh Trofymchuk Email & Phone Number

Los Angeles, California, United States

• Communicating with existing partners, attracting new ones, setting up campaigns, participating in conferences.• Optimizing CPA acquisition through analyzing its dynamics and structure.• Іmproving an internal analytical system and creacting new marketing funnels.• Promoting our affliate program on relevant platforms.• Controlling financial reporting and invoicing related to my accounts.

• Managing almost the whole CPA acquisition team (2 people).• Communicating with partners and setting up launches, participating in conferences.• Optimizing CPA acquisition through analyzing dynamics and structure of CPA acquisition via Cake, Tableau, etc.• Managing tasks for improving an internal analytical system, consulting the marketing analytical team.• Controlling CPA marketing financial reporting and invoicing.

• Effectively managed building an internal system of automatic selling (CPM&CPC).• Optimized banners rotation flows and added new placements.• Improved CPC rate estimation accuracy.• Created and implemented technical tasks on custom monetization reports for thorough analysis. • Managing the monetization team that covers all advertising activities. Conducted hiring and onboarding. • Consulting other teams (Devs, QA, Marketing, Analysts etc.) on monetization matters (market, mechanics, ad server, API etc.) • Communicating with partners and setting up advertising sales through CPL, CPS, CPT, CPC, CPM and RevShare.• Analyzing dynamics and structure of advertising sales via Voluum, Tableau, SQL requests to Vertica etc.• Managing feature mining for estimating inventories in the context of CPM sales and governing OpenRTB integrations.• Optimizing banners rotations on the company's products through an ad server (Revive).• Managing tasks for improving an internal traffic distribution system (TDS). • Controlling financial reporting on project monetization (revenue, accounts receivable, cashflows etc.)

Ukraine

• Studied and deepened understanding of the peculiarities of IT products (Web & App: media, classified, dating, arbitrage, fitness helper, games etc.) based on different monetization types (ads, subs, coins etc.).• Managed the first external audit of the group companies regarding revenues, accounts receivable and incoming payments. • Launched automatic «deferred revenue» reports according to the audit requirements.• Improved an internal system of tracking and reporting (bank transactions, incomes, receivables, attendance calendar, etc.).• Conducting analysis of the sales and the financial information of the group companies (non-Ukrainian).• Providing the executive management with financial information and solving project financial issues.• Calculating and maintaining of accounts receivable (>$4mln). • Ensuring timely payments to large counterparties (>$3mln) – FB, Google, etc.

• Conducting analysis of the sales, the cash flows and the financial performance of the Group companies (non-Ukrainian).• Management accounting. Organizing and controlling the audit of the Group companies (non-Ukrainian).• Preparing, translating and concluding contracts. Issuing invoices and controlling mutual settlements.• Registering and managing portfolios of trademarks, patents and domains of the Group companies in different countries.

Kiev, Ukraine

• Searching and attracting new customers.• Providing sales support in SAP and maintaining workflow.• Conducting analysis of ferrous metal market.

Postgraduate Student, Economics

Master'S Degree, Economics, 92/100

Activities and Societies: Deputy Chairman of Student Parliament of Economic Faculty

Bachelor'S Degree, Economics

Activities and Societies: Deputy Chairman of Student Parliament of Economic Faculty