“Laba Global“ is an international business school that successfully operates inUkraine, Europe, Great Britain, and the USA. Since 2015 they fast-growingEdTech startup with different online platforms such as “Laba”, “Skvot”,“r_d” which provide topics in business/management, creativedisciplines, and IT covering all modern trends.Key responsibilities:- Leading and overseeing the Performance Marketing team for Laba,Skvot, and r_d projects in assigned countries (CZ/RO).- Securing consistent achievement of targets in Revenue, CustomerAcquisition Cost, and lead generation across responsible countries and channels.- Effectively introducing new marketing initiatives and processes tosustainably enhance Revenue, CAC, and lead numbers.- Aligning objectives across local market production and sales teamswith marketing and support teams to achieve shared goals.- Formulating plans and overseeing strategies to achieve objectivesthrough three key pillars: performance marketing, sales, andproduct.

The foundation helps Ukrainian defenders win with technology.

Top IT Employer in Ukraine with more than 3000 specialists working around the world. Our people-centric approach and passion for clients’ success unite engineers, creators, and innovators around the globe who breathe life into great ideas with the power of digital technology. 20+ years in the industry, more than 13 offices and delivery locations through the world. I am:Leading a Recruitment Marketing team of 10 highly motivated and influential experts who unite the best tech talents globally via various digital channels and huge networking events.Managing sustainable processes and generating new approaches to grow up marketing objectives results.Enhancing people management skills by facilitating each team member's skill set development and personal growthDetermining and implementing new ideas for execution within a team.Presenting team scope of work and results across other company units.Managing sub-teams processes including Recruiters, Designers, Brand Employee team and Country Managers.Contributing and facilitating our unique marketing approaches in digital marketing.

I was working for Watsons Ukraine - the pure retail player in the household, beauty, and drogerie.My role in this company consists of developing and growing eCommerce. I was responsible for digital marketing and sales.My main marketing tasks were:- creating a yearly traffic and revenue strategy for eStore according to main KPI's basis on the whole sales plan.- quarterly changing plan according to YTD results.- budgeting CPC/CPM/CPA campaigns.- deliver traffic to eStore from whole paid and nonpaid channels.- analyzing acquisition sources/channels, audience behavior, and key conversion parameters.- calculating ROI/ROAS of paid advertising and revenue.- doing weekly/monthly/quarterly/yearly reports regarding all main performance indicators. - creating an acquisition optimization plan based on collected data.- launch extra campaigns and activities in aim to get a higher amount of sessions to achieve KPI's.- preparing reports and dashboards for the regional office.I was a part of the eCommerce scrum team. We were using an agile approach for more than 2 years which helped us to reach our eStore performance in whole areas. As a team member I involved in:- strategy sessions- backlog grooming- creating business story mapping - sprint planning - daily meetings- sprint demonstrations - team retrospectivesAs a team, we were working closely with our IT support (local and GIT), Developers, UI/UX designers, SEO experts, commerce dep from our head office. In a local marketing department, we communicated daily with promo team and CRM team.To sum up, I was working in a fast-growing eCommerce client faced project which satisfied his needs.

We have launched highly successful eCommerce projects in cloth retail.They are: helen-marlen.com / posh.ua / babymarlen.com / ultra-shop.comFrom the very beginning I planned and managed all digital campaigns in all possible advertising networks. From week to week we made strong analysis of our results and improved constructional changes to the digital and global marketing strategy.We have collected and applied lots of data about our customers in different personalized advertising campaigns and email campaigns.We increased values of main eCommerce KPI by personalized and dynamic advertising in social media and largest advertising networks.All the time we were focused on developing digital strategy, launching new advertising campaigns, collecting and analyzing big data of web site visits from different channels.

Position (Part-time job)I was responsible for social media optimization and launching new digital channels. All the time I closely worked with business development chief manager, who involved me into all processes and helped me understand company's aims, mission and tasks.Company goalsPopularize company as a brand and its mobile applications development for B2B clients.My solutionsLaunching new digital campaigns in social media networks by targeted advertising, in personal client communication by email marketing, and making search engine optimization for their website to increase organic sessions. But for my main responsibilities I also planned and managed advertising campaigns, made total digital strategy and plans, analyzed results and made recommendations for future launches.Results for companyWe built strong brand communication strategy in social media networksFound several big clients in a short termIncreased monthly amount of organic sessions to website from USAResults for meProved my skills in targeted advertising campaigns in TwitterUnderstood foreign customers behaviour for instant goalsImproved my communication skills

- Organization and control processes in SEO dep.- Managing, planning and executing digital marketing campaigns for various business units’ websites. Assessing performance and optimising campaigns to achieve targets.- Initiating, monitoring and managing content strategies to improve the websites performance and KPIs.- Conduct keyword research and analysis to determine ways to increase page rankings.- Conduct cutting edge technical analysis and implementation.- Develop, analyse and report on our overall search engine marketing program success.

- SEO budget management- Preparation and management of the SEO campaigns - Preparation of the reports with recommendations for the next period- SEO campaigns optimization,- Analysis of the SEO campaigns with Google Analytics and Yandex Metrika- Communication with the clients.