Oleksandr Perera Email & Phone Number

Kyiv City, Ukraine

Kyiv, Kyiv City, Ukraine

Lead launch of 10 new sorts and 20 SKU's in 6 months

Kyiv, Kyiv City, Ukraine

• BILE FRUTER LAUNCH. Led new flavored beer launch in 3 sorts and 5 SKU'sLed full innovation cycle: market & consumer research, product, brand positioning & VBI development. Understood the importance of trends (health & wellness) and their influence on consumer behavior. Developed full ownership of a brand and boosted communication skills due to constant cross-functional collaboration.Launched product with design superiority and liquid parity. • TITAN LAUNCH. Led full relaunch of strong beer brand "Chernihivske Titan" in 6 SKU's: -Conducted market analysis to formulate key gaps and barriers -Conducted qualitative and quantitative researches to understand consumer needs, perceptions and behaviours -Developed and validated product concepts -Together with supply team developed new liquid, which was chosen by consumers as #1 among competitors -Created brand name, which was chosen by consumers as #1 among 77 proposed -Together with creative agency developed designs, which were chosen by consumers as #1 among competitors -Together with supply team developed a new unfiltered sort to deliver incremental brand growth by attracting new consumers-Supported relaunch with digital marketing campaign

Kyiv, Kyiv City, Ukraine

-Participated in launch of cider brand "De Sad" that became #2 brand on cider market in 3 months after launch and winning bronze Effie-Led fruit beer brand relaunch, conducting qualitative and quantitative researches, formulating insight and developing product and brand concepts

August-December: general inductions at global and zone level, and both supply and sales specific deep-dives to Sales and Supply on business unit level.December-March: first individual assignment. Created a tool for shift management in order to icrease brewhouse efficency by 20%. Proposed prior CAPEX invesments. December-June: innovation project. Together with the team conducted preliminary and secondary data research to understand key behavioral and consumption patterns of gen-z and proposed product innovationMarch-June: Kyiv head office commercial routine optimization.

Ukraine

•Participated in launch of "Red Book of legendary Ukrainian parties" as a part of Bud 2019 Equity campaign, the winner of Creative X Europe Award. Results: growth of meaningful by 28.8%, brand power by 10.3% and sales during the campaign by 5%•Lead "Augment your reality with BudxTomorrowland" digitial campaign

Kiev Region, Ukraine

• Built and maintained strong and long-term customer relationships with multiple clients at a time (METRO Cash and Carry, Hyundai, Cheil, Nestle, Klitschko Foundation, Technodom, TSUM department store, Obolon) • Coordinated cross-functional teams of 4 to 6 people establishing priorities to ensure quality services on digital projects• Set and presented social media strategies to 5 different customers, considering specific requirements• Reported on digital campaign success analyzing 10+ digital performance metrics including traffic, conversion, reach• Led project, client and brainstorm meetings to understand goals and generate at least 3 creative problem solutions• Negotiated and closed 20+ contracts and agreements on providing creative, media, web and video production services• Managed finances of campaigns with budgets up to 20 000 euro

Kiev Region, Ukraine

• Created mood boards, location references and props presentations for the client• Managed travel details for the arriving guests such as hotels and flights• Scheduled and conducted appointments and meetings including pre-productionmeetings and castings• Managed transport for all the shooting group and logistics of the equipment• Operated financial resources, agreed budgets and delivered accounting reports• Searched for contractors and communicated with them engaging into the projects• Supported different departments of the shooting group to deliver social commercial "Defenders Day" for Presidential Administration of Ukraine

• Monitored 3 b2b markets researching potential customers’ and competitors’ profiles• Analyzed, filtered and organized information using Excel to generate 100 leads per day

Dubai, United Arab Emirates

• Visited 5 competing companies’ offices per day gathering information about marketing mix of competitive services

Master'S Degree, Marketing/Marketing Management, General, 110/110

Master'S Degree, International Business

Bachelor'S Degree, International Economics