• Hands-on managing Facebook accounts with $300K+ monthly budget.• Supporting Facebook accounts as the client solution manager with total budget of $4M+.• Onboarding of new clients (preparing performance audit, presenting, recommendations implementation).• Supporting clients with Facebook Advertising Policies.• Working with such web verticals as: credits, healthcare, retail, fashion.• Advertising and measurement for mobile apps (VPNs, call recorders), games (RTS, casual). • Measurement and analytics with such MMP as AppsFlyer, Singular.• Basic knowledge of product economics.

• Managing Facebook account for photo editing software with $50K+ monthly budget. • Analyzed campaign performance on an ongoing basis and implemented optimizations to boost campaign efficiency• Launching of multi-channel user-acquisition campaigns.• Worldwide lead generation.• Facebook catalogue sales campaigns.• Best practices creatives research. Setting tasks for creatives and controlling implementation.• A/B landing pages testing. • Social media post boosting

• Launched 500+ advertising campaigns for trade shows in China at more than 40 categories • Teamwork with all company’s departments: IT/PM, business development, customer support, account managers (including office in Shanghai) • Managing Upwork freelancers engaged in creating multilingual ACs (Korean, Japanese, Chinese) in AdWords and Naver • Development and implementation of KPIs reports in PPC department Achievements: • Working with marketing and IT teams increased such metrics: landing page conversion rate from 3 to 7%, reduce cost per click for search ads in 5 times in combination with increasing CTR • Lots of cases attracting more than 1000 leads for largest trade shows in China with 300-700% ROI • Successful comprehensive management of major PPC channels (AdWords, Bing, Facebook, Yandex, Linkedin, Naver) • Сomplex advertisement management of the biggest trade shows in China (Canton Fair, East China Fair, Auto Shanghai, International Lighting Exhibition etc)

• Managed and optimized search and display advertising; • Optimize campaign performance through landing pages ​A/B split​ testing, keywords research, bid changing;• Work in AdWords Editor and Direct Commander • Managed and optimized an advertisement in YouTube, Gmail, Merchant Center, dynamic retargeting; • Advertisement analysis at Google Analytics, Yandex Metrika • Working with Google Tag Manager • Setting up e-commerce code for Google Analytics (via IT assistance) • Setting up call tracking and callback services (Ringostat) • Analysis and optimization of YouTube channels • Website usability audit • Audit of Google AdWords, Yandex Direct advertising accounts Achievements: 1. Managed advertising budget in 2015: more than 2 million uah + 100,000 usd 2. 100+ clients from more than 50 different industries all over the world (Ukraine, Russia, EU countries, the US, Canada) 3. Increased ROI on 41% comparing 2014/2015 years (seafood online store, USA). 4. Reduced advertising budget on 73% without losses in number of conversions (hospitality business, Ukraine). 5. Increased ads CTR from 6 to 18%, while the clicks prices raised only on 21% (printing service, Ukraine) 6. Trained more than 20 marketing specialists and business owners to work with Google AdWords. 7. Posted 9 articles for Kurilova & Company blog.

Achievements: Over 2 months achieved the highest turnover among retailers in Ukraine in thermal underwear sale