Gathering and validating product requirements. Working with key stakeholders across the company to ensure alignment in business goals and in user needs. Managing product and sprint backlog, identifying and prioritizing scope in collaboration with the company's top management.

Developing product content creation for specific MeetCity/Sponter and partner products, campaigns, solutions, or other programs;Developing content that includes web collateral, datasheets, presentations, social media, e-mail, technical briefs, white papers, scripts, articles, sales aids and other similar marketing documents;Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention;Collaborating with global campaign managers, product marketing managers, and other aspects of the global marketing organization to deliver campaign assets on time;Working with campaign managers to ensure the appropriate content mix for various campaigns and solutions;Delivering content tailored to campaign objectives, and to aid in lead generation and lead nurturing efforts.