Oleksandr Prokopenko Email & Phone Number

Ukraine

Kyiv, Kyiv City, Ukraine

Kyiv, Ukraine

Leading product teamSet product strategyLeading the development and managing company product portfolio: HEY CLAY, PIXIO, VOXART, and NPDs Incl. retail products and applications. Customer development, market fit, a/b testing, customer and consumer journeys.Manage annual and long-term product calendar, resources, and product development budgets. Supporting.

Kyiv, Kyiv City, Ukraine

- Hey Clay Brand and Product projects supervision, building comprehensive ecosystem and brand development strategy- Product creation, from the RnD phase to the concept finalisation- Brand positioning creation, brand building documents, strategies, marketing, communications, promotions, etc.

Kyiv, Kyiv City, Ukraine

• Driving Borjomi expansion on the export markets (US, Israel, Germany, Canada, Asia, Australia), incl. bottom- and top-line growth; Pricing; Strategy development (data collection, visualising, infographics, presentations)
• Integrated Marketing Campaigns annual planning and ownership; Strategic consumer identification, launching consumer journey tests; Piloting on markets & Agile campaigns execution and budget ownership, managing and.
• Marketing campaigns launch on export markets (incl. TV, OLV, SMM and other digital execution). Agencies selection, briefing, media and content plan development and execution.
• Guiding Trade marketing strategy development, incl. channel strategy (MT, TT, e-com, Petrol, HoReCa) and promo support execution on export markets.

Kyiv

• Brand portfolio ownership of global brands (The Coca-Cola company, Monster Energy Company); translate global brand plans to the local market. Managing all national campaigns, full annual marketing calendar; Ownership.
• Team management and development, incl. development plans supervision, ongoing support, feedback, coaching.
• Working with Insights sub-function on translating insights into actions - Looking for the best way to communicate to shoppers and consumers
• Partnering with Trade marketing/Channel marketing team to cascade down strategies to channels. Cross functional Alignment on activities and processes with other departments

Kyiv, Ukraine

• Maintained brand performance of Vodka Portfolio - 5 brands (Medoff, Ridna Rosa, Mernaya, Nasha Marka, Birch Buds). MS growth +7p.p. Led long term strategic planning, P&L execution, pricing management, communication.
• Was responsible for New products development: Projects lead, insights generation, P&L and risk analysis. Developed NPI policy
• Managed workflow with Creative and Media agencies, suppliers (Production materials, POSM, web).

Kyiv, Ukraine

• Managed Ukraine, Moldova and Belarus Area New products introduction according to end markets cycle plans. (50+ projects). Delivered risk assessment, timeline analysis, Internal policies and procedures compliance.
• Chaired cross-functional Project team meetings and delivered monthly updates to Top Team
• Managed team performance analysis (3 direct reports) to deliver sustainable improvement of project implementation based on feedback.

Kyiv, Ukraine

• Delivered national brands launch and support campaigns for Rothmans and Pall Mall (overall ~10 big projects, 3 to 9 month duration)
• Market landscape analysis, competitors’ activities, analyzing Brand Health and Brand Image and providing Marketing Mix recommendation to fix brand’s bottlenecks.
• Managed marketing mix development: managed research development (from creation to outcomes presentation, both quanti and quali); collaborated with operations to secure product HQ (production, engineering, quality.
• Developed strategic plans to deliver and timely and robust yearly activities, campaign targets setting.
• Managed external service agencies (advertising agency, promotion agencies, etc.) and closely cooperated with departments within the Company (Trade Marketing and Distribution, Operations, Supply chain, Legal.

Kryvy Rig, Ukraine

• Implemented territory development plan (+1p.p. MS growth), sales volume, distribution analysis (ND - average 70%; WD - 90%), visibility, availability, coverage and communication in retail channels (traditional and.
• Managed team of 5 trade representatives and merchandisers. Assessed trade routs plans and supervised compliance to company strategy. Managed to develop 1 successor.
• Maintained partners relationships.

Kyiv, Ukraine

• Departments covered during 2Y program:
• Trade Marketing (Kyiv, Ukraine): operated as Trade Rep, participated in Cycle Activities implementation, new product launches in fields, support activities, acted as Area Manager (Supervisor) to manage team, delivered.
• Trade Marketing Development, Retail Key Accounts (Kyiv, Ukraine): developed RKA’s category trend analysis dashboard, performed tracking and analysis, investigated new potential channels.
• Brand Marketing (Chisinau, Moldova): provided new product launch strategy development, managed brand support activities for Kent, Vodue, Pall Mall, (Product communication visuals, consumer engagement programs, HoReCa.
• Innovations (International assignment, Brussels, Belgium): investigated new opportunities in product packaging materials, incl. existing and future development materials, managed prototypes development and performance.

Ternopil

1. Member of external relations team of Local Committee AIESEC in Ternopil: developed and maintained partnerships with local companies, prepared partnership proposals for potential partners, negotiate for Partnership with AIESEC, sustainable fund raising activities2. Organization committee President (Project manager) Responsible for Team management.