Oleksandr Prokopenko Email & Phone Number

Ukraine

Kyiv, Kyiv City, Ukraine

Kyiv, Ukraine

Leading product teamSet product strategyLeading the development and managing company product portfolio: HEY CLAY, PIXIO, VOXART, and NPDs Incl. retail products and applications. Customer development, market fit, a/b testing, customer and consumer journeys.Manage annual and long-term product calendar, resources, and product development budgets. Supporting distributors and end users. This includes market, and competition analysis, products strategies, application roadmaps, GTM plans, marketing support (TV, OLV, content creation, paid and organic media support)Manage team's multiple products and priorities, scale teams, and establishing clear and measurable goals.Driving and streamlining Cross-functional collaborations (creative, design, production, logistics, finance, sales, and engineering teams) to ensure successful product launches.

Kyiv, Kyiv City, Ukraine

- Hey Clay Brand and Product projects supervision, building comprehensive ecosystem and brand development strategy- Product creation, from the RnD phase to the concept finalisation- Brand positioning creation, brand building documents, strategies, marketing, communications, promotions, etc.

Kyiv, Kyiv City, Ukraine

• Driving Borjomi expansion on the export markets (US, Israel, Germany, Canada, Asia, Australia), incl. bottom- and top-line growth; Pricing; Strategy development (data collection, visualising, infographics, presentations)• Integrated Marketing Campaigns annual planning and ownership; Strategic consumer identification, launching consumer journey tests; Piloting on markets & Agile campaigns execution and budget ownership, managing and guiding export partners and their teams (Facilitating product understanding, annual marketing cycle planning, budgeting, and P&L maintenance)• Marketing campaigns launch on export markets (incl. TV, OLV, SMM and other digital execution). Agencies selection, briefing, media and content plan development and execution. • Guiding Trade marketing strategy development, incl. channel strategy (MT, TT, e-com, Petrol, HoReCa) and promo support execution on export markets.

Kyiv

• Brand portfolio ownership of global brands (The Coca-Cola company, Monster Energy Company); translate global brand plans to the local market. Managing all national campaigns, full annual marketing calendar; Ownership of the overall Marketing budget, Pricing. • Team management and development, incl. development plans supervision, ongoing support, feedback, coaching. • Working with Insights sub-function on translating insights into actions - Looking for the best way to communicate to shoppers and consumers• Partnering with Trade marketing/Channel marketing team to cascade down strategies to channels. Cross functional Alignment on activities and processes with other departments

Kyiv, Ukraine

• Maintained brand performance of Vodka Portfolio - 5 brands (Medoff, Ridna Rosa, Mernaya, Nasha Marka, Birch Buds). MS growth +7p.p. Led long term strategic planning, P&L execution, pricing management, communication platforms development (TV adds, in store Trade activities, Sports sponsorship, SMM). • Was responsible for New products development: Projects lead, insights generation, P&L and risk analysis. Developed NPI policy• Managed workflow with Creative and Media agencies, suppliers (Production materials, POSM, web).

Kyiv, Ukraine

• Managed Ukraine, Moldova and Belarus Area New products introduction according to end markets cycle plans. (50+ projects). Delivered risk assessment, timeline analysis, Internal policies and procedures compliance, budget limits compliance, legal and legislation assessment, post Implementation revision. • Chaired cross-functional Project team meetings and delivered monthly updates to Top Team• Managed team performance analysis (3 direct reports) to deliver sustainable improvement of project implementation based on feedback.

Kyiv, Ukraine

• Delivered national brands launch and support campaigns for Rothmans and Pall Mall (overall ~10 big projects, 3 to 9 month duration)• Market landscape analysis, competitors’ activities, analyzing Brand Health and Brand Image and providing Marketing Mix recommendation to fix brand’s bottlenecks.• Managed marketing mix development: managed research development (from creation to outcomes presentation, both quanti and quali); collaborated with operations to secure product HQ (production, engineering, quality assurance, blending, secondary supply chain, etc) teams to ensure consumer relevant attributes to be delivered. Developed packaging – mix of elements to highlight important aspects of product likability; Delivered visuals creation and development; 1-2-1 campaign implementation – development of idea, promo staff training and materials preparation; SMM• Developed strategic plans to deliver and timely and robust yearly activities, campaign targets setting. • Managed external service agencies (advertising agency, promotion agencies, etc.) and closely cooperated with departments within the Company (Trade Marketing and Distribution, Operations, Supply chain, Legal, Procurement, Finance, etc.).

Kryvy Rig, Ukraine

• Implemented territory development plan (+1p.p. MS growth), sales volume, distribution analysis (ND - average 70%; WD - 90%), visibility, availability, coverage and communication in retail channels (traditional and modern trade). Supervised data input accuracy, promo activities’ efficiency, ensured financial discipline by TMTRs and delivered local market environment analysis including competitors’ and business activities on a regular basis. Supervised distribution warehouse facilities to follow Company’s guidelines and warehousing standards.• Managed team of 5 trade representatives and merchandisers. Assessed trade routs plans and supervised compliance to company strategy. Managed to develop 1 successor. • Maintained partners relationships.

Kyiv, Ukraine

Departments covered during 2Y program:• Trade Marketing (Kyiv, Ukraine): operated as Trade Rep, participated in Cycle Activities implementation, new product launches in fields, support activities, acted as Area Manager (Supervisor) to manage team, delivered performance analysis and tracking results progress.• Trade Marketing Development, Retail Key Accounts (Kyiv, Ukraine): developed RKA’s category trend analysis dashboard, performed tracking and analysis, investigated new potential channels.• Brand Marketing (Chisinau, Moldova): provided new product launch strategy development, managed brand support activities for Kent, Vodue, Pall Mall, (Product communication visuals, consumer engagement programs, HoReCa activities), provided analysis of consumer data. • Innovations (International assignment, Brussels, Belgium): investigated new opportunities in product packaging materials, incl. existing and future development materials, managed prototypes development and performance progress tracking, delivered monthly innovations updates for Global and Regional Leadership Teams , managed pre selection of potential Innovation Agency supplier, scouted for innovations within other markets and categories. Generated insight based on Global consumer unmet needs analysis.

Ternopil

1. Member of external relations team of Local Committee AIESEC in Ternopil: developed and maintained partnerships with local companies, prepared partnership proposals for potential partners, negotiate for Partnership with AIESEC, sustainable fund raising activities2. Organization committee President (Project manager) Responsible for Team management, strategic planing, content development, project plan and Budget execution, project implementation management and post project SWOT analysis. Projects implemented: - Adaptation Camp (Educational conference for 80 AIESEC newcomers). - World Without Borders (Series of educational workshops at Schools of Ternopil held by 12 AIESEC interns aiming to increase level of leadership, project management, civic responsibility, understanding cultural diversity and knowledge of English).