Bernardo Lemgruber Email & Phone Number

London, United Kingdom

Pigment is a business planning platform built for agility and scale. It connects people, data, and processes in one elegant, feature-rich platform that allows planners in every department to prepare for any eventuality. Industry-leading companies like Unilever, Merck, Klarna, Webhelp, Figma and Poshmark use Pigment every day, allowing them to confidently make more informed business decisions.

London, England, United Kingdom

- In less than a year in the role, successfully rebranded Insurwave, leading a company-wide effort to redefine everything from the strategy to the identity to support the company's expansion, business priorities and growing product portfolio.- Implemented brand control processes, guidelines, playbooks, training and workshops to ensure all touchpoints are on-brand and consistent with the new identity.- Created integrated marketing and communication strategies to support… Show more - In less than a year in the role, successfully rebranded Insurwave, leading a company-wide effort to redefine everything from the strategy to the identity to support the company's expansion, business priorities and growing product portfolio.- Implemented brand control processes, guidelines, playbooks, training and workshops to ensure all touchpoints are on-brand and consistent with the new identity.- Created integrated marketing and communication strategies to support Insurwave’s brand, product and sales objectives across multiple industries and audiences. In a YoY comparison, SERP brand impressions increased by +90%, SERP clicks by +30%, and LinkedIn audience grew by +80%, amongst other two/three-digit results.- Developed and executed a compelling content strategy, driving awareness, demand and conversion with Insurwave's target segments and markets. Results include 52% growth in newsletter subscribers, a +250% increase in email clicks and an increase of +300% in social engagement (all in YoY).- Built the GTM strategy for new features and products. Built and supported campaigns for existing product updates and new product launches, working closely with product and sales teams.- Responsible for Insurwave's website design and editorial direction, with the goal of driving forward the brand whilst also driving business growth. YoY results include +600% growth in sessions, +550% increase in engaged sessions and +580% growth in total users.- Selected and managed external agencies to support the delivery of brand and content. Show less

London, England, United Kingdom

- Responsible for strategy, creation, design, development, and direction of original content for B2B, while scaling the quality and quantity of the company's publishing in multiple channels.- Wrote, edited, reviewed, or directed over 350 pieces of original content, in 2021 alone, between blog posts, newsletters, commercial presentations, videos, podcasts, ebooks and others.- Led sourcing, hiring and training of the content team globally, and supported regional marketing teams in… Show more - Responsible for strategy, creation, design, development, and direction of original content for B2B, while scaling the quality and quantity of the company's publishing in multiple channels.- Wrote, edited, reviewed, or directed over 350 pieces of original content, in 2021 alone, between blog posts, newsletters, commercial presentations, videos, podcasts, ebooks and others.- Led sourcing, hiring and training of the content team globally, and supported regional marketing teams in hiring and training local talent;- Responsible for the curation of visual content, creative direction and management of an outside pool of designers and videographers.- Created and implemented the Content Strategy Framework, a 5-week process including research, SEO Mapping, interviews with internal and external stakeholders, positioning and journey mapping to define and execute effective content strategies. - Creator, key developer and host of the Digital Insider Podcast – I interview business and technology executives from global brands such as Gap Inc, Motorola, Colgate-Palmolive, Reckitt, ABInBev and others on the topics of digital transformation and ecommerce.- Consistently beat YoY numbers every month for over two years. In 2021 alone, delivered YoY growth of 231% in new users, 549% in LinkedIn Traffic, 178% users from organic, 84% in content-generated leads. Show less

Rio De Janeiro E Região, Brasil

- Led the company's rebranding to accelerate the ongoing global expansion to the US and Europe.- Worked closely with the Co-CEOs to create a comprehensive branding strategy that encompassed all elements of the brand including tone of voice, taglines, look and feel and architecture.- Curation of visual content, creative direction and management of an outside pool of designers, photographers and videographers.- Creative direction, brand direction and strategist for the 3rd… Show more - Led the company's rebranding to accelerate the ongoing global expansion to the US and Europe.- Worked closely with the Co-CEOs to create a comprehensive branding strategy that encompassed all elements of the brand including tone of voice, taglines, look and feel and architecture.- Curation of visual content, creative direction and management of an outside pool of designers, photographers and videographers.- Creative direction, brand direction and strategist for the 3rd largest ecommerce event in the world: VTEX DAY. The 2019 edition had over 15k attendees, 160 speakers, ranked 8th in Twitter trending topics and had President Obama as the main speaker.- Created, implemented and hosted the quarterly All-Hands, a key internal ritual for an in-depth business review and goal alignment.- Designed and led internal workshops while working on rebranding that led to redefining the culture of the company. Presented the results to an audience of 1k people at the 2017 annual convention for employees and partners, and wrote the foundational article, which has over 6k views.- Successfully managed a team of 11 people (designers, writers, performance marketers and developers) creating a remarkable brand and increasing awareness. Show less

Rio De Janeiro E Região, Brasil

- Implemented the OKR methodology on my squad, formed by four developers and two designers.- Worked on multiple early-stage projects, such as a low-code development platform (VTEX IO), a native A/B testing tool and a CMS. Responsible for product evolution, from problem definition to planning, validating and implementing solutions, through prototyping, wireframes, flows and research.- Led the entire office relocation process, from space selection, to design, material and… Show more - Implemented the OKR methodology on my squad, formed by four developers and two designers.- Worked on multiple early-stage projects, such as a low-code development platform (VTEX IO), a native A/B testing tool and a CMS. Responsible for product evolution, from problem definition to planning, validating and implementing solutions, through prototyping, wireframes, flows and research.- Led the entire office relocation process, from space selection, to design, material and furniture choices, construction and budget (over 500k USD). Managed multiple suppliers and stakeholders to deliver what became the global headquarter and flagship office.- Designed and produced the VTEX participation at VTEX DAY: booths, stores, talk schedules, presentations and comms. Show less

Rio De Janeiro

- Designed and evolved the branding and communications for VTEX Lab, at the time, the R&D division of VTEX.- Created and designed the first online community for VTEX: a channel to facilitate communication between the in-house developers with the external partner community.- Designed and produced the VTEX participation at VTEX DAY: booths, stores, talk schedules, presentations and comms.- Started, produced and hosted internal events, such as VTEX Lightning Talks (a series… Show more - Designed and evolved the branding and communications for VTEX Lab, at the time, the R&D division of VTEX.- Created and designed the first online community for VTEX: a channel to facilitate communication between the in-house developers with the external partner community.- Designed and produced the VTEX participation at VTEX DAY: booths, stores, talk schedules, presentations and comms.- Started, produced and hosted internal events, such as VTEX Lightning Talks (a series of short talks from experts outside the company), Fórmula VTEX (an internal hackathon) and Demo Friday (a weekly event, where anyone in the team can share to the wider company their achievements and contributions to their area and/or the company).- Redesigned and launched the new website with a focus on product and use cases. Show less

Rio De Janeiro

- MOOU Design was an independent design studio I co-founded with Thais Aquino. Together, we worked with agencies, while also developing projects directly for companies like Globosat and VTEX.- We also worked on our own venture: a fashion brand exclusively available through ecommerce. The first and only collection was fully designed by us and had 32 pieces.

Rio De Janeiro E Região, Brasil

- Due to an image and identity crisis, ensembled and led a small team of designers as we worked on a thorough positioning and rebranding project. With research, co-creation and process we created a brand that endured for over a decade. - Developed a marketing plan to increase visibility within the student community. Delivered a 900% growth in online presence through a strategy based on content and social media – at the time Facebook.

Rio De Janeiro E Região, Brasil

- As a project manager, I managed multidisciplinary teams of up to 8 people (between designers, engineers and marketers) in more than 12 projects, ranging from marketing and communication strategies to visual identity and branding.

- As a graphic designer, I’ve worked on thorough branding projects, rebranding, visual identity, naming, websites, stationeries, presentations, signaling and others.

Master Of Business Administration - Mba, E-Commerce/Electronic Commerce

Commex is the MBA program of EICOM - European Institute for Commerce Management directed to high-level professionals in digital commerce.

Design, Visual Communication

Activities and Societies: Study Group on Design, Arts and Social Representation (GRUDAR) and monitoring on the drawing class (of live.

Clothing Production Technology

This course objective is to form a professional capable of translate a clothing project into a tridimensional product, through the mastery.