Olena Bobalo Email & Phone Number

Ukraine

Lviv, Ukraine

• 1. Strategic Leadership:
• Develop and execute comprehensive global marketing strategies aligned with business goals.
• Provide visionary leadership to the marketing team, fostering innovation and driving excellence.2. Team Management:
• Lead and inspire a cross-functional team, including such directions Digital Marketing, Marketing, Content, Design, and Analytics.
• Foster collaboration, set performance expectations, and provide guidance to achieve team goals.3. Content Strategy and Creation:
• Oversee content strategy, ensuring consistent messaging and brand voice.

Lviv, Ukraine

• Collaboration with vertical content owners on the Global Marketing team to ensure operational activities run smoothly in regard to their respective verticals for global campaigns.
• Support the events and design team requests and oversee operational process flows to ensure deliverables are met on time and efficiently.
• Continuous monitoring of daily/weekly/quarterly reporting of activities and escalation when necessary items are slowing down the Global Marketing team's progress.
• Development of repeatable processes and sharing best practices to ensure the marketing team operates exceptionally.
• Regular liaison with the Operations team on cross-departmental projects and issues.

Lviv Region, Ukraine

• Market analysis (tendencies, competitors, related markets, target audience, personas, job stories);
• Marketing Issues (Product name creation, communication concept);
• Stakeholders & SMEs identification (incl. C level);
• Requirement elicitation with a variety of techniques (collaborative and research techniques);
• Requirement analysis;
• Creation and prioritizing of the requirements;

Lviv, Ukraine

• Development of marketing strategy, and short and long-term marketing plans.
• Participation in the University’s strategy creation.
• Development of Tech Startup School (TSUS) strategy, leading participation in TSUS creation, launching, and execution of TSUS launching campaign,
• Adaptation of existing products and services to the needs of different TAs.
• Development and improvement of the University’s existing visual identity elements.
• Campaign management (planning, mechanism development, execution control, result analysis).

Lviv, Ukraine

MarketingNew clients' search

Lviv

• Developing both company directions: pet food and yeasts.
• Defining the plan of marketing activities, the scope, and the budget structure.
• Development of short-and long-term marketing strategies for the launching of new products to the market.
• Engagement of international and regional advertising agencies and other organizations.
• Conducting market research.
• Participation in the pricing process (pricing of new products and reviewing existing ones).

Lviv

• Marketing strategy’s development: products, pricing, promotion, distribution.
• Marketing budgeting.
• Analysis of the market, and competitive environment; research of consumer demands.
• Evaluation of strategic product range with high turnover and profitability.
• Brand development, launching, and promotion on the market. Work with existing products – improvement and renovation.
• Sales volume analysis, and demand evaluation.

Lviv Region, Ukraine

• Head of Regional Distribution Dpt:
• Management of the 9 Regional Sales Offices;
• Evaluation of all activities and responsibilities (control of expenses, POS materials, reporting, etc) of regional sales administrators (RSA);
• Developing of Economical expenses procedures for Regional Sales Offices (RSO) and Administrators control fulfillment;
• Training preparation/performance to Sales operators and Administrators;
• Setting up cost control and payment systems for RSO;

Doctor Of Philosophy (Ph.D.), Marketing/Marketing Management, General

Field of studies: Marketing of higher education institutions

Specialist, Management Of Foreign Business Relations

Diploma with honour

Dufos

Certificate Of General English Course (Upper Intermediate Level)