Olena Bobalo Email & Phone Number

Lviv, Ua

Ukraine

Lviv, Ukraine

1. Strategic Leadership:• Develop and execute comprehensive global marketing strategies aligned with business goals.• Provide visionary leadership to the marketing team, fostering innovation and driving excellence.2. Team Management:• Lead and inspire a cross-functional team, including such directions Digital Marketing, Marketing, Content, Design, and Analytics.• Foster collaboration, set performance expectations, and provide guidance to achieve team goals.3. Content Strategy and Creation:• Oversee content strategy, ensuring consistent messaging and brand voice.• Collaborate with Content Lead to drive engaging and high-quality content creation across various platforms.4. Digital Marketing and Automation:• Direct the Digital Marketing Managers in creating and implementing digital marketing campaigns, and advertising initiatives.• Explore and leverage AI tools for marketing optimization.5. Market Analytics:• Collaborate with the Market Analyst to conduct in-depth market research, competitor analysis, and trend assessments.• Utilize insights to refine global marketing strategies and stay ahead of industry shifts.6. Brand Promotion and Visibility:• Drive initiatives to enhance brand visibility globally, ensuring a strong and consistent brand presence.7. Collaboration with the Sales Team and BDSs & Partnership Alliances Team:• Work closely with Sales Team, BDSs & Partnership Alliances Team, and Marketing Teams to align marketing strategies with sales objectives.8. Budget Management:• Manage and optimize the marketing budget effectively, ensuring maximum ROI.

Lviv, Ukraine

• Collaboration with vertical content owners on the Global Marketing team to ensure operational activities run smoothly in regard to their respective verticals for global campaigns.• Support the events and design team requests and oversee operational process flows to ensure deliverables are met on time and efficiently.• Continuous monitoring of daily/weekly/quarterly reporting of activities and escalation when necessary items are slowing down the Global Marketing team's progress.• Development of repeatable processes and sharing best practices to ensure the marketing team operates exceptionally.• Regular liaison with the Operations team on cross-departmental projects and issues.

Lviv Region, Ukraine

• Market analysis (tendencies, competitors, related markets, target audience, personas, job stories);• Marketing Issues (Product name creation, communication concept);• Stakeholders & SMEs identification (incl. C level);• Requirement elicitation with a variety of techniques (collaborative and research techniques);• Requirement analysis;• Creation and prioritizing of the requirements;• Manage the solution scope;• Requirements management;• Defining the scope of the project, and preparing working documentation;• Communication with the client;• Business process analysis;• AS-IS process decomposition, data documentation;• Specify requirements (diagrams, matrix);• Pain points analysis & categorization;• Verification & validation and approval of requirements;• Workshops preparation, facilitation, and execution;• Workshop results' materials preparation;• Creation and supervision of the project's Communication Strategy• Mentoring and training.Techniques: • Benchmarking & Market Analysis/ SWOT Analysis,• Business Model Canvas/ Brainstorming/ Root Cause Analysis,• Data Flow Diagrams/ /Functional Decomposition/Org Modelling/ Process Modelling (BPMN)/Glossary,• Survey/ Focus Groups/Interviews/ Questionnaire/Reviews/ Observation/ Workshops,• User Stories/Job Stories/Use Cases.Tools:• Asana• Confluence (incl. Jira);• GitHub;• Figma, Zeplin;• WordPress;• Canva.

Lviv, Ukraine

• Development of marketing strategy, and short and long-term marketing plans.• Participation in the University’s strategy creation.• Development of Tech Startup School (TSUS) strategy, leading participation in TSUS creation, launching, and execution of TSUS launching campaign,• Adaptation of existing products and services to the needs of different TAs.• Development and improvement of the University’s existing visual identity elements.• Campaign management (planning, mechanism development, execution control, result analysis).• Identifying the strengths and weaknesses of marketing activities.• Market research (incl. competitors’ analysis).• Analysis of other (non-sectoral) or related markets to seek alternatives for University development• Managing some parts of the University’s website and social media: news, promotional materials, etc.• PR & Digital Marketing.• Team coaching and development.• Creation and development of employee motivation programs.Achievements:• Successful launch campaign of Tech Startup School.• Launching the University’s brand book.• Launching new brands: Tech Startup School, PolyCamp.• Launching University promotions: Science Fest, Admission campaigns, etc. • A new approach is implemented to creating advertising and image products.• Development of campaign concept: Internet radio, Students Café, TechnoCamps, Students Contests, etc.

Lviv, Ukraine

MarketingNew clients' search

Lviv

• Developing both company directions: pet food and yeasts.• Defining the plan of marketing activities, the scope, and the budget structure.• Development of short-and long-term marketing strategies for the launching of new products to the market.• Engagement of international and regional advertising agencies and other organizations.• Conducting market research.• Participation in the pricing process (pricing of new products and reviewing existing ones).• Coordination of carrying on campaigns targeted at existing consumers, trade outlets, and dealers’ sales forces (planning, developing mechanisms, control and making adjustments as needed, analysis of results).• Competitors’ activity analysis.• Work coordination for branding: market analysis, concept creation, development strategies, support programs, the development and analysis of proposals, coordination, and implementation.• Maintaining constant contact with national and regional representatives, sales agents, and dealers regarding sales support issues in the region, improving the effectiveness of marketing campaigns.• Managing the creation and timely coverage of the web page of the company: news, promotional materials, etc.• Organization of exhibiting campaigns.• PR & Digital Marketing.• Employees’ recruitment, placement, and coaching.• Search for the department’s effective structure and proposals submission for solving specific problemsAchievements:• Increased sales of pet food by 70 % during 2007-2008.• Maintenance of market share yeast on the market which reduces.• Brand creation: TM "Vitapan" for improvers, mixes, and creams.

Lviv

• Marketing strategy’s development: products, pricing, promotion, distribution.• Marketing budgeting.• Analysis of the market, and competitive environment; research of consumer demands.• Evaluation of strategic product range with high turnover and profitability.• Brand development, launching, and promotion on the market. Work with existing products – improvement and renovation.• Sales volume analysis, and demand evaluation.• Sales volumes’ forecasting per year, and month in micro and macro assortment counting on seasonality.• Analysis of price policy; evaluation of the optimal competitive price.• Promotion planning and self-fulfillment, or with the help of the Promotion Agency.• Idea creation for designs, POS materials, and promo action scenarios.• Relaunch and support the company’s websiteAchievements:• Successful creation and launching of such products as instant coffee “Galca” soft-pack (100g); Cappuccino, children's product “Murchyk”, range of Health Life instant drinks, etc;• Package relaunch of all products from the Instant Drinks Group;• Display launching for IC sachets;• Sales Forecast accuracy – 85% and higher;• Coordination of Ukrainian project of the partnership with the well-known Ukrainian music band “Talita Kum”;• Development of the Company’s standard “Creation of the new products and improvement of the existing products”, participation in the development of the Company’s standard “Application of statistic methods”.

Lviv Region, Ukraine

Head of Regional Distribution Dpt:• Management of the 9 Regional Sales Offices;• Evaluation of all activities and responsibilities (control of expenses, POS materials, reporting, etc) of regional sales administrators (RSA);• Developing of Economical expenses procedures for Regional Sales Offices (RSO) and Administrators control fulfillment;• Training preparation/performance to Sales operators and Administrators;• Setting up cost control and payment systems for RSO;• Establishing an evaluation system for RSA and Sales operators;• Review and follow up on the professional performance of RSA.Achievements:• Department creation almost from the “zero”;• Development and implementation of the Department’s work procedures and processes;• Optimization of Dpt.’s budget;• Successful management of a big work collective, situated all over Ukraine (9 cities).# of subordinates: 18Consumer Service Manager:• Procedure development of Consumer and Customer Service;• Consumer contacts (creation and records keeping of consumer database, answering consumers' letters, messages, and phone calls);• Dealing with consumers’ complaints;• Dealing with customers’ complaints (updating the customer's database, passing complaints to the assigned department, control of claims processing);• Consumer research (including the development of the questionnaire, testing leaf, and other documents, necessary for running consumer research; searching and renting the room for test running, search and involving of freelancers), analysis and presentation of received data;• Consumer service budgeting;• Weekly and monthly reporting and indicators calculation of work with consumers;• Further development of Consumer service.Achievements:• System structuring of consumer-related documents and procedure development of work with consumers/customers;• Development of consumers’ and customers’ databases;• Active involvement of employees from the other departments in solving clients' problems.

Doctor Of Philosophy (Ph.D.), Marketing/Marketing Management, General

Field of studies: Marketing of higher education institutions

Specialist, Management Of Foreign Business Relations

Diploma with honour

Dufos

Certificate Of General English Course (Upper Intermediate Level)