Olena Datseva Email & Phone Number

• Assisted client in expanding their business from Slovenia to the USA, coordinating with a Florida printing agency to develop and design product brochures.
• Designed marketing materials, researched U.S. supplement product development, and identified a suitable manufacturer for white-label production.Coordinated and installed artwork in various venues, including Venture X.
• Developed and executed event logistics such as space setup, vendor management, and event marketing.
• Created multimedia content including graphics, videos, and presentations to support client projects.
• Facilitated art and yoga workshops, and actively participated in local art exhibits by showcasing personally created artwork.

United States

• Directed cross-functional and corporate brand projects, taking charge of project teams, advising leaders, developing and overseeing project plans, and preparing effective marketing materials and communications for.
• Designed flyers, procedure templates, pitch decks, and one-page documents aligned to the brand standards.
• Played a key role in developing and maintaining brand identities, ensuring uniformity across various platforms.
• Managed monthly online global HR townhalls and local events, inclusive of coordinating speakers, arranging the venue, vendor management, volunteer help, employee experience surveys, and post-event communications.
• Led product development, outlined features, completed UAT, and collaborated on the launch of Signature’s nationwide community impact initiative.

• Managed HERO prototype development inclusive of brainstorming sessions, drafting business requirements, managing team’s workload, directing UX design sessions, running pilot testing, & documenting feedback for.
• Directed end-to-end delivery of complex and medium size projects leveraging strong project management principles, such as process mapping and redesign, planning, timeline management, implementation, testing, and.
• Evaluated business processes and identified opportunities for improvements, drafted policies & procedures.
• Designed flyers, posters, email templates, newsletters, pitch decks, TV slideshows, and Canva videos.
• Conceptualized and designed comprehensive procedures and training guides, infusing visual elements to ensure clarity and engagement in user training sessions.

• Managed the release, pilot testing, and training of three products contributing to a reduction of ~1MM annual expenses.
• Contributed to agile product development inclusive of brainstorming sessions, outlining product features, managing team’s workload, directing UX design sessions, UAT, and documenting feedback for enhancements.
• Conducted impact assessments to identify users need, ideated solutions with Solution Architects, worked on process maps, testing the solutions, managed live training after product was released.
• Assessed change readiness, managed adaption resistance, and built strong partnerships (external agencies and internal teams, such as Digital Marketing, Governance, Product Development teams, etc).
• Tracked marketing project deliverables from initiation to execution, analyzed business requirements, created timelines for product go live dates.
• Drafted end user guides, release email announcements, video and visual presentations to internal and external stakeholders to drive user adoption.

• Contributed to workflow automation, including gathering business requirements and UAT testing resulting in better record retention and user experience.
• Trained campaign managers on how to use the new process while managing an inventory of test credit card accounts to detect any errors before marketing campaigns went live.
• Established a new framework of controls, drafted procedures, designed user guides, and RCSA matrix.
• Reviewed and investigated alerts, performed investigations and enhanced due diligence reviews derived from Anti-Money Laundering (AML), Bank Secrecy Act (BSA) suspicious activity monitoring.
• Led efforts to further deepen the team’s expertise in the identification and management of risk by cross-training new hires and facilitating specialized classroom training to 200+ analysts.

Student Life Department, New Castle, DE

• Co-organized 130+ events for 10-500 attendees within Student Life Department, including coordination of event planning logistics, pre- and post-event evaluations, vendor relations, collect data strategies, and.
• Created a repository of 80+ flyer templates to integrate marketing solutions and develop capacity of the marketing team.
• Developed mobile strategy and managed engaging content to a diverse audience of 1,400 subscribers by identifying target audience, sending promotional messaging, and identifying optimal delivery times.
• Established use of media request forms to streamline communication and expedite request approvals.
• Led focus groups, surveys, and first year experience presentations to assess student engagement and determine improvements in Student Life services.

3301 Lancaster Pike, Suite #5C Wilmington, DE 19805

• Coordinated efforts with over 100 food and 50 retail vendors for “The 2012 Best of Delaware Party,” ”The Food & Wine Affair,” and the “Women in Business Luncheon.”
• Oversaw fundraising, donated auction items, licensing, and special set-up requests.
• Promoted event activities through press releases, email blasts, and scripts for the “Delaware Today” social media websites.

Master Of Business Administration - Mba, Management Information Systems, General

Bachelor Of Science, Marketing, Digital Publishing, Multimedia, 3.94 Gpa

Activities and Societies: Magna Cum Laude, Sigma Beta Delta Honor Society, Delta Epsilon Rho, Deans List