Olena Datseva Email & Phone Number

▪ Assisted client in expanding their business from Slovenia to the USA, coordinating with a Florida printing agency to develop and design product brochures.▪ Designed marketing materials, researched U.S. supplement product development, and identified a suitable manufacturer for white-label production.Coordinated and installed artwork in various venues, including Venture X (co-working space), leading to increased sales and the establishment of a successful monthly rotating art exhibit featuring local artists.▪ Developed and executed event logistics such as space setup, vendor management, and event marketing.▪ Created multimedia content including graphics, videos, and presentations to support client projects.▪ Facilitated art and yoga workshops, and actively participated in local art exhibits by showcasing personally created artwork.

United States

▪ Directed cross-functional and corporate brand projects, taking charge of project teams, advising leaders, developing and overseeing project plans, and preparing effective marketing materials and communications for executive leaders.▪ Designed flyers, procedure templates, pitch decks, and one-page documents aligned to the brand standards.▪ Played a key role in developing and maintaining brand identities, ensuring uniformity across various platforms.▪ Managed monthly online global HR townhalls and local events, inclusive of coordinating speakers, arranging the venue, vendor management, volunteer help, employee experience surveys, and post-event communications.▪ Led product development, outlined features, completed UAT, and collaborated on the launch of Signature’s nationwide community impact initiative.

•Managed HERO prototype development inclusive of brainstorming sessions, drafting business requirements, managing team’s workload, directing UX design sessions, running pilot testing, & documenting feedback for enhancements.•Directed end-to-end delivery of complex and medium size projects leveraging strong project management principles, such as process mapping and redesign, planning, timeline management, implementation, testing, and holding individuals accountable throughout each assigned task.•Evaluated business processes and identified opportunities for improvements, drafted policies & procedures.•Designed flyers, posters, email templates, newsletters, pitch decks, TV slideshows, and Canva videos. •Conceptualized and designed comprehensive procedures and training guides, infusing visual elements to ensure clarity and engagement in user training sessions.

▪Managed the release, pilot testing, and training of three products contributing to a reduction of ~1MM annual expenses.▪Contributed to agile product development inclusive of brainstorming sessions, outlining product features, managing team’s workload, directing UX design sessions, UAT, and documenting feedback for enhancements.▪Conducted impact assessments to identify users need, ideated solutions with Solution Architects, worked on process maps, testing the solutions, managed live training after product was released.▪Assessed change readiness, managed adaption resistance, and built strong partnerships (external agencies and internal teams, such as Digital Marketing, Governance, Product Development teams, etc).▪Tracked marketing project deliverables from initiation to execution, analyzed business requirements, created timelines for product go live dates.▪Drafted end user guides, release email announcements, video and visual presentations to internal and external stakeholders to drive user adoption.

• Contributed to workflow automation, including gathering business requirements and UAT testing resulting in better record retention and user experience. • Trained campaign managers on how to use the new process while managing an inventory of test credit card accounts to detect any errors before marketing campaigns went live.• Established a new framework of controls, drafted procedures, designed user guides, and RCSA matrix.• Reviewed and investigated alerts, performed investigations and enhanced due diligence reviews derived from Anti-Money Laundering (AML), Bank Secrecy Act (BSA) suspicious activity monitoring.• Led efforts to further deepen the team’s expertise in the identification and management of risk by cross-training new hires and facilitating specialized classroom training to 200+ analysts.

Student Life Department, New Castle, De

• Co-organized 130+ events for 10-500 attendees within Student Life Department, including coordination of event planning logistics, pre- and post-event evaluations, vendor relations, collect data strategies, and multi-departmental subject matter approvals.• Created a repository of 80+ flyer templates to integrate marketing solutions and develop capacity of the marketing team.• Developed mobile strategy and managed engaging content to a diverse audience of 1,400 subscribers by identifying target audience, sending promotional messaging, and identifying optimal delivery times.• Established use of media request forms to streamline communication and expedite request approvals.• Led focus groups, surveys, and first year experience presentations to assess student engagement and determine improvements in Student Life services.

3301 Lancaster Pike, Suite #5C Wilmington, De 19805

• Coordinated efforts with over 100 food and 50 retail vendors for “The 2012 Best of Delaware Party,” ”The Food & Wine Affair,” and the “Women in Business Luncheon.” • Oversaw fundraising, donated auction items, licensing, and special set-up requests.• Promoted event activities through press releases, email blasts, and scripts for the “Delaware Today” social media websites.

Master Of Business Administration - Mba, Management Information Systems, General

Bachelor Of Science, Marketing, Digital Publishing, Multimedia, 3.94 Gpa

Activities and Societies: Magna Cum Laude, Sigma Beta Delta Honor Society, Delta Epsilon Rho, Deans List