🌍 Hi, I’m Olena!I’m a UX/UI Designer with 2 years of experience, transitioning from a 15-year career in retail visual merchandising to crafting digital designs.🎯 My key strengths lie in understanding user needs and translating them into functional, user-friendly designs. Passionate about user-centered design, I specialize in UX research and prototyping to ensure seamless, intuitive interfaces.🧩 I thrive on building design systems that balance user satisfaction with business success.✨ I value simplicity, straightforwardness, and empathy. Self-disciplined and adaptable, I work effectively independently but thrive in collaborative team settings where communication and shared learning drive innovation.🏂 Outside of work, I find inspiration in modern fashion styling, sketching, and fluid art. 🎧 Electronic music fuels my creativity, and I’m always ready for an outdoor adventure—be it snowboarding, surfing, or exploring fresh sources of energy.Let’s connect and create something amazing together! 🌟
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Head Of Buying DepartmentBb Club Brands StoreUkraine
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Ux/Ui DesignerKreativstorm Aug 2024 - PresentPorto, PortugalDuring my internship at the company, I took the lead in project creationPushMyBit is a concept project based on real data and user research from the Artist Push platform, providing a foundation to translate practical insights into innovative design solutions • Initiated the design of a mobile-first music promotion platform, creating 40+ screens and 70+ features to ensure seamless interactions and UI consistency across devices• Developed a customizable DJ dashboard in 4 months using Figma, including wireframing, prototyping, and user testing• Conducted user research with a focus group of 5 to refine design concepts and improve user engagement• Managed the project using Agile methodology, ensuring efficient, high-quality delivery -
Ux/Ui DesignerUpwork May 2024 - Oct 2024Porto, PortugalThe core objective was to support the redesign by refreshing key pages, including the Product and Cart pages, along with their responsive web versions• Enhanced navigation, leading to a 33% increase in average session duration and a 17% boost in site traffic • Expanded the design system with 60+ elements, aligned with current trends to engage Gen Z users • Developed high-quality wireframes and prototypes to create a seamless, modern experience across devicesLink on work: https://artistpush.me/ -
Interpreter, Customer ServiceTeleperformance Jun 2023 - Jun 2024Porto, PortugalWorked at Teleperformance, providing English-Russian interpreter customer service for a U.S.-based company, achieving C1 proficiency in English -
Independent Ux/Ui Case StudySoundcloud Jan 2023 - Apr 2023Porto, PortugalExecuted a comprehensive UX/UI case study on SoundCloud, following the full design process to create innovative, user-centered solutions • Led the full design process, including research, definition, ideation, design, and testing• Conducted user research through surveys and experiments, gathering actionable insights for design improvements• Created 12 unique screens that enhanced user engagement and improved platform usability• Applied research findings to propose practical, user-centered enhancements for SoundCloud's interface -
Ux/Ui DesignerPir’Ina Aug 2022 - Dec 2022Kyiv City, UkraineFull-cycle UX/UI design, stakeholder collaboration, and developer coordination• Developed a fully customized UX/UI project from scratch, creating over 50 screens• Worked directly with brand founders to align vision and requirements • Maintained consistent communication with developers to ensure smooth project execution• Delivered a high-quality product within 6 months, meeting project goals and stakeholder expectations• Demonstrated receptiveness to feedback from users and team members, integrating suggestions to refine the design and ensure it met user needs effectivelyLink on work: https://pirina.shop/eng-landing
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Retail SpecialistNational Retail May 2021 - Feb 2022Kyiv City, UkraineSMM activity for the Ukrainian brand of clothesProduct management: from creation to sale on social media platforms like Instagram and FacebookLink> https://www.instagram.com/shtapelkyiv?igsh=ZmkycXB4cDl0azc4
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Team Lead Visual Merchandiser.H&M May 2018 - May 2021Kiev Region, UkraineWork with the store team on window displays, daily visual merchandising routines, merchandising and garment management trainings for store staff, participation in store openings, Studio Collection presentations etc. -
Visual Merchandiser. Head Of Vm DepartmentLtb Jeans Jan 2015 - Mar 2018Украина3 brands included: LTB Jeans, MassMart, ADL. • Invention of store concept, equipment design• Planning of new stores, working-out the equipment plan • Invention of guidelines• Implementation of layout changes• Creation and providing training for store staff and VM team.• The opening of the new stores. -
Visual Merchandiser SupervisorInwear 2012 - 2014Kiev Region, Ukraine2 brands included: InWear/Matinique and Marella - stores of men, women clothes (Kiev and regional). http://www.inwear.com/dk/ , http://www.marella.com/it/Home • Merchandising of instore and windows in accordance with standards and requirements of the brand• Reporting to the Central Office in Denmark (InWear Matinique) and CO in Italy (Marella)• Creation and providing training for store staff• Participation in ordering the collections • Translation of collection press releases and manuals• The opening of the new stores. -
Visual Merchandiser SpecialistMarks And Spencer Mar 2008 - Feb 2012Kiev Region, UkraineMarks and Spencer - stores of men, women, kids clothing, lingerie, accessories and cosmetics.• Managing the department of visual merchandising• Merchandising of trade area and windows according to the standards of visual design in the domestic politics of trade mark• Reporting to the CO in England• Developing and conduction training for VM team• Conduct activities for increasing sales through sales analysis• The opening of the new stores.
Olena Fedorutsa Education Details
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Garment Technology And Design
Frequently Asked Questions about Olena Fedorutsa
What company does Olena Fedorutsa work for?
Olena Fedorutsa works for Bb Club Brands Store
What is Olena Fedorutsa's role at the current company?
Olena Fedorutsa's current role is Head of Buying Department.
What schools did Olena Fedorutsa attend?
Olena Fedorutsa attended Kyiv National University Of Technologies And Design (Knutd).
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