Olena Lytovchenko Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Greater New York City Area

Metuchen, Nj

- Created and managed reports for over a dozen major entertainment companies, worth $150M in revenue, including Point of Sale, merchandising and forecast analysis, marketing activities dashboards, on order and inventory tracking, variances to plan examination, sell-through, and ad hoc reporting- Orchestrated multiple successful pitch presentations for new brand acquisition by using competitive strategy expanding company’s market share by 5%- Supported main licensing companies including Disney, Warner Bros., Hasbro, Mattel, Nickelodeon, and LEGO by providing analysis of brand’s performance against objectives, developing channel specific marketing strategies, measuring influence of market competition, and investigating trends- Developed presentations for executive meetings with licensors by visualizing data to cover topics such as retail placement, social media outreach, and business overview - Presented new product lines, key account directives, and franchise highlights to sales team prior to major quarterly trade shows ensuring customer specific approach- Worked cross-functionally with internal teams to develop and execute marketing strategies, maintain content databases, integrate changes to marketing templates, and incorporate data findings to improve operating efficiencies

Metuchen, Nj

- Provided upper management with daily, weekly, and monthly business analyses to track operational issues, identify trends, and establish performance optimization- Monitored sales, orders, and shipments to identify variances and opportunities- Spearheaded development of e-commerce reports that utilized POS, inventory management, and customer rating metrics to improve internal understanding of SKU productivity on virtual shelf and drive customer acquisition- Achieved 12% sales increase through the new automated reporting approach and business tendencies evaluation placing dotcom channel as a top 4 customer for the company- Implemented comparative stores analysis for Target to secure accurate measurement of success drivers, high/mid/low performers, and market segmentation- Collaborated with planning managers and retail buyers on forecast updates and communicated actionable recommendations based on month to date sales evolution

San Rafael, Ca

Bachelor'S Degree, Economics And Statistics, 3.75

Activities and Societies: Dean's List

4.0

Activities and Societies: President's List

Associate Of Arts And Sciences (A.A.S.), Social And Behavioral Sciences, 3.9

Activities and Societies: Honor List

Journalism, 3.9