As a Content Specialist at Wolfram, I create engaging and informative content for various platforms, including web, social media, email, and case studies.I collaborate with the design, marketing, product, and sales teams to ensure the content aligns with the brand identity and the user needs. I also conduct research and analysis to optimize the content performance and reach.I have a Master's degree in food quality from the National University of Food Technologies, and I have completed online courses from Google Digital Marketing to UX/UI design and Social Media Marketing. I have 5 years of experience in marketing, working with corporate clients such as Toyota, Lexus, and Imperial Tobacco, as well as a variety of Startups. I have led the marketing team at Partida Services, a company that helps startups launch on the crypto exchange. I have also a passion for Design and Photography and collaborated with people/teams across the world to produce content. I am skilled in copywriting, design, project management, agile methodologies, and digital communication, and content production/strategy. I am passionate about learning new information and self-development, and I am friendly and open-minded.
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Project Manager CoordinatorWolframReading, Gb
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Content SpecialistWolfram Jul 2023 - PresentOxfordshire, England, United KingdomHandling research, content strategy, and execution of content Producing written content for email, social media, case studies, and customer surveysCreating and managing, targeting campaigns for marketing events and webinars, identifying through A/B testing and data analysis, the best-performance strategyKey Achievements: Changed targeting strategy, improved the number of event attendees by 40%, and reduced the cost per registration twice. Improved content strategy and increased the engagement of people through social media, by creating clear, simple, and friendly content with updated brand's TOV.
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Marketing ManagerPartida Services May 2022 - Jan 2023Киев, Украина- Lead the marketing team- Helped startups with the launch on the crypto exchange. - Prepared marketing proposals and strategies for newcomers to the industry- Managed the delivery of all services to the clients- Take part in the creation of design, copywriting, PR articles and posts, and social media promotion. -
Freelance Web DesignerFreelance (Self Employed) Mar 2022 - Jan 2023Riga, LatviaCollaborated on various Latvian projects, including website redesigns, working closely with developers.Key Achievements:- Designed landing pages aimed at increasing global customer reach and showcasing unique artistic styles.- Conducted user research and developed adaptive versions with night mode, improving user experience and client engagement.- Performed competitor analysis and created prototypes, applying the AIDA model to optimize results. -
Marketing ManagerLegion Startup Project Sep 2021 - Jan 2022Kyiv City, Ukraine- Developed and executed social media strategy for a new Ukrainian EdTech startup across Facebook, Instagram, YouTube, and Telegram.- Created written content with unique TOV (tone-of-voice) for landing pages, SEO, email, social media, and display ad- Conducted testing and data analysis to identify the top-performing channels, increasing engagement by 50%.- Oversaw content creation for YouTube, TikTok, Meta, and Instagram, including YouTube video scripts and Instagram layouts for posts and Stories.Key Achievements: - Executed research and analytics, created TOV and marketing strategy for a new mobile app for Gen Z securing over 1000 loyal users through Social Media in 5 months. Engaged over 10,000 users in the Telegram community over 3 months, and 800 in Instagram in 2 months without paid ads. - Organised 10 events and promoted them through Instagram/telegram and YouTube, with participants from NASA, the Cybersecurity industry, and other tech and creative influencers.
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Marketing ManagerIdeii.Pro Sep 2019 - Sep 2021КиевI contributed to developing creative concepts, PR projects, social media, outdoor advertising, and events for brands like Imperial Tobacco, Lexus, and Toyota. My work included producing written content, managing events, and overseeing budgets to optimize spending. I coordinated with influencers, agencies, and clients, leading teams in photo and video shoots, organizing 3D installations, and executing VR content projects to achieve the project KPIs.- Balanced creative writing with project management tasks.- Led and organized teams during complex shoots, including 3D installations, digital mapping, and VR content projects.- Managed budgeting and cross-team communication, working closely with key stakeholders.Key Achievements:Led the Lexus "RX-mas" PR project and created VR cocktails for Davidoff in collaboration with a Ukrainian digital artist, resulting in doubled sales and increased customer trust.Organized a charity auction during COVID-19, raising $50,000 to support people with cancer, mental health challenges, and those affected by COVID-19.
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Creative WriterIdeii.Pro Jun 2019 - Sep 2019Украина, Киев
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ProducerStage Stock Production Apr 2018 - Apr 2019Украина, Киев- Providing full circle production of advertising photography and video- screenwriting- project management- photography assistance- negotiations with models, photographers, locationsAchievements: 100+ shootings on various topics. (Fashion, Family stories, Concept stories).
Olena Rud Education Details
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Product Marketing Course -
Shendrikov EducationUx Ui Design -
Gate SchoolSmm Full Course
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Kyiv Academy Of Media ArtsCreative Copywriting
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Food Quality
Frequently Asked Questions about Olena Rud
What company does Olena Rud work for?
Olena Rud works for Wolfram
What is Olena Rud's role at the current company?
Olena Rud's current role is Project Manager Coordinator.
What schools did Olena Rud attend?
Olena Rud attended Projector Institute, Shendrikov Education, Gate School, Kyiv Academy Of Media Arts, National University Of Food Technologies, Coursera.
Who are Olena Rud's colleagues?
Olena Rud's colleagues are Philippa Cammack, Ashutosh Rana, Salah Hamraoui, Nicholas Lariviere, Olena Rud, Denise William, Jorge Mauricio Martinez.
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