Olesya Pasko Email and Phone Number

Key Achievements:- Launched Bondi Pet as a pilot e-commerce marketplace for Bondi Vet, onboarded 28 brands with over 5000 SKUs, and managed domain transfer to the main bondivet.com website maintaining SEO benefits.- Managed custom search development project in collaboration with engineers in Europe and developers in Australia to overcome limited capacity of onsite search and lack of native integration with Marketplacer.- Successfully migrated BondiVet.com from Marketplacer to Shopify, designing a user-friendly site with over 100+ blog pages.Key Responsibilities: - Developed comprehensive ecommerce and digital operations strategies, enhancing consumer acquisition and optimising the eCommerce marketplace platform for improved user experience.- Managed daily ecommerce and digital operations, overseeing vendor relationships, content development, optimisation and distribution, and site health to ensure optimal functionality and user experience.- Onboarding sellers to the marketplace, managing the product feed transfer, order fulfilments and any issues with the orders on the merchant or customer side; - Utilised data from Google Analytics and Hotjar to optimise user experience and increase conversion rates.- Implemented performance email marketing campaigns using Klaviyo, achieving improved open rates and click-through rates, and growing the database from zero to 50,000 in a year.- Oversaw Paid Media activities collaborating with Media Buying agency improving ROAS and lead generation.- Developed SEO strategies in collaboration with SEO agency, increased organic traffic by 1400%, provided operational support by running monthly blog and product catalogues update via AWS.

Successfully founded and scaled Upper Notch Club from a single-brand distributorship to a top 4% performing Shopify store within its launch cohort and a thriving online marketplace, generating revenue from launch month. Exited through sale.Key Responsibilities: - Developed and executed comprehensive e-commerce strategy, including market research, product selection, pricing, and promotion.- Onboarded and managed over 20 sellers and 1,000+ SKUs on the Shopify platform, fostering a collaborative marketplace ecosystem.- Led marketing and sales efforts, driving customer acquisition and retention through various channels, including content creation for social media, full funnel advertising campaigns on Meta and Google, email marketing flows and campaigns in Klaviyo, and comprehensive SEO strategies.- Oversaw website development, design, and optimization, ensuring a seamless customer journey and user experience (UX) by conducting audience research, A/B testing, and implementing CRO strategies.

Key Responsibilities: - Managed strategic client relationships. Successfully transitioned from managing accounts in Singapore to focus on strategic partnerships in Victoria.- Championed new product development. Played a key role in launching a new product by collaborating with key manufacturers, demonstrating strong partnership management and business development skills.

Key Achievements:Identified a gap in the local product certification process. Initiated and managed the process of obtaining local product certification, opening the doors to participate in large-scale tenders.Key Responsibilities: - Managed a portfolio of over 30 business partners, including architects, designers, and key decision-makers, fostering strategic relationships, and driving project pipeline.- Developed and implemented a comprehensive sales strategy focused on partner engagement and client relationship building, resulting in consistent over achievement of monthly KPIS and sales targets.

* Built a successful import and distribution company in the F&B industry. Approached the State Brewery of Ukraine, Obolon and successfully negotiated exclusivity rights for this company to distribute beer in Singapore. Led the company to participate in Beerfest Asia, a major industry event, won the prestigious 2013 Silver Award in the Pilsner category and was interviewed by Straits Times Newspaper on the beer trends in Singapore.* Drove sales and increased brand awareness. Managed marketing activities (i.e. social media, newspapers, and bloggers) and events at F&B venues as well as organising one-off sponsorship at comedy festivals, business forums, movie launches and private clubs. This led to stocking beer in 42 restaurants and 2 supermarkets, and being approached by other breweries to represent them in Singapore.* Managed business operations. Organised international logistics and operations, including securing a warehouse, working with authorities to obtain a liquor licence, sourcing a local delivery partner, negotiating supply contracts with F&B venues, managing finances and accounting.

* Provided strategic leadership and direction. Advised on the requirements and go-to-market strategies for businesses wanting to enter the South-East Asia, including analysing markets, recommending investment opportunities in the region, and connecting clients with potential business partners.

• Managing marketing team in Shanghai, China from Singapore; • Implementing all marketing, corporate communications, public relations initiatives of the company and its divisions.

My role as Business Development Manager was primarily focused on opening a Representative Office of Mirax Group in Singapore, establishing it within Asia, expanding its opportunities as a partner of choice for investors seeking access to globally recognized Real Estate assets around Eastern Europe.