Olesya Sidorenko Email & Phone Number

— Lead market research, customer insights, and brand book development, managing the company’s full research cycle and communication strategy.— Established a research team, executing over 15 large-scale studies to drive insights for various departments.— Conducted 40+ JTBD interviews, enhancing product positioning and segmenting customers by their needs.— Increased brand reputation index by 3x, retaining potential clients valued at approx. $1.2M.— Regularly tracked NPS, CLI, CSI; top communication strategies boosted conversion rates by 3x.

Built and executed go-to-market strategies for innovation projects across B2B and B2C markets, such as Cloud Gaming solutions and EdTech initiatives.Led a cross-functional team, accelerating internal marketing processes by 3x, enhancing team coordination across 170+ staff.Managed content across multiple channels (SMM, email, PR), boosting email marketing conversion to 30%.Oversaw partner programs, crafting strategic PR and promotional campaigns, securing distribution channels.

— Designed marketing strategies for over 30 diverse industry projects (FMCG, e-commerce, IT).— Enhanced B2B/B2C customer experience for Kaspersky Lab through CJM improvements, achieving 1.5 growth in Retention.— Revamped funnels for an online school, achieving a 15% webinar-to-client conversion rate and adding 50 weekly clients.Proud to have played a role in the success of well-known companies like Unilever, Nielsen, Yandex and more.

Massachusetts, United States

— Attracted and retained 25K+ active CIS region users, tripling customer engagement through targeted marketing funnels.— Innovated Customer Journey Mapping to slash churn rate from 60% to 20% and tripled Lifetime Value.— Coordinated international marketing, including content localization and global events, achieving a 3K+ reach on the U.S. market.— Directed high-impact partnerships, including a product series and two global offline conferences with Yandex, gathering 2000+ attendees.

Moscow, Moscow City, Russia

Led the organization and promotion of educational events aimed at nurturing entry-level tech specialists.— Developing event scenarios and implementing risk management strategies.— Collaborating with contractors and volunteers to ensure seamless event execution.— Crafting effective promotion campaigns and fostering community engagement. — Proactively addressing challenges and solving problems as they arose. — Managing technical support to ensure a smooth event experience for participants.