I orchestrate collaboration across disciplines, bringing together different expertise and perspectives to innovate and solve problems. Ultimately, it’s about creating value by designing thoughtful, user-centered solutions that address the complexities of today’s unpredictable world.

Jury Member of the Clever Content Awards.

AN AGENCY FOR ALL SEASONSWe help resorts, destinations and brands grow by increasing brand awareness and market share among Active Urban Consumers.Revolving around perfect moments and authentic stories we create engaging and creative campaigns.Our claim to fame is more than two decades of experience and deep cultural insight into adrenaline-fuelled sports and culture.

Turn-around within the ski and surf industry.

Ripples serves as a one-stop shop for clients’ creative needs, ranging from consulting and content creation to graphic design, web development and webhosting.The foundation of our service and business is our team and partners. With more than 15 years of experience in the field, we build upon hands-on experience in our consulting and design work.

Takaisan - Empower Great Ideas12 års erfaring kogt ned til 3 bouillonterninger som oftest serveret i en skøn blanding. Jeg har specialiseret mig i at samle det rette team, og tænke ideation og design som værdiskabende værktøjer for virksomheder. IdeationIdeation er den kreative proces man gennemgår for at generere, udvikle og kommunikere nye ideer. En ide defineres som et basis element i en tanke som både kan være visuel, fysisk eller abstrakt. Ideation inkludere hele den tænkte cyklus fra innovation, til udvikling, til konkret udførsel. Og betragtes derfor som en essentiel del af en designproces. Visuel DesignMed fokus på grafisk og digital design, binder jeg strategi og indsigt sammen med visuel design. Design skal være relevant, og skaber en positiv effekt for både afsender og modtager. Et brand, et produkt, en god ide eller et fedt koncept kræver et stærkt visuel design for at komme til live. Alt sammen bundet sammen af solidt håndværk, inden for både tryksager og digital udvikling. JapanEt magisk land hvor ældgammel kultur møder et futuristisk liv i storbyen. Japan er verdens 3. største økonomi, og Tokyo er verdens største metropol med 37,5 millioner indbygger. Uanset om du er en mode- eller techvirksomhed, så det japanske marked interessant. Men en stærk kulturel forståelse og et stort netværk i Japan, hjælper jeg virksomheder med at blive klar til det Japanske marked.

SOS Sportswear underwent establishment in 1982 in Åre, Sweden. In 2011, its Danish distributor of 30 years acquired the brand globally, and moved the headquarters from Stockholm to Klampenborg, Denmark.SOS Sportswear was originally known for its provoking skiwear design, and starting in the late 90’s, became one of the most technical skiwear manufacturers in the world. Today skiing, fashion, art and music characterizes the SOS brand, as it offers proper protective and fashionable skiwear to the conscious skier. My Focus:As the personal assistant to the CEO, my focus was to ensure nothing was left unhandled, as I analyzed future situations and provided solid data for negotiation or management decisions. Furthermore, I was in charge of communication with distributors worldwide, and the overall creative marketing strategy. • Created a new visual image and brand identity for the "new SOS"• Day-to-day contact with distributors in 12 countries• Analyzed new markets • Took care of special production of skiwear (i.e., to travel agencies Danski and Nortlander,providing everything from contracts, designs, and samples to production management)• Prepared and finalized Letter of Credit (LC) and Stand by Letter of Credit (SBLC) (distributors and suppliers) • Analyzed and calculated prices from FOB to retail• Took care of the team riders (contracts, photo shoots, PR, etc.)• 2013 ISPO Awards Winner in the category Communication for the advertisement “SOS BLACK SNOW”.

GlobalResound is a crowdsourcing consultancy, offering extended guidance on how to implement, benefit, and gain knowledge from crowdsourcing. Crowdsourcing is a new way to approach R&D, design, and marketing. Crowdsourcing has the potential to create the flexibility and fast moving culture a company will depend on in the near future.GlobalResound original started out as a traditional agency offering services such as graphic design, digital design and strategy. But from 2009 to 2011 underwent transformation to focus on crowdsourcing.

Founded in 1999 by riders in the freestyle community, Riders.dk is Denmark’s largest online community for freestyle-sports and culture, with a focus on surfing, kitesurfing, windsurfing, skiing, and snowboarding.

Snowstorm Leisurewear is a company founded in the freestyle culture—a fusion between sophisticated men’s wear and casual street wear. It provides an image and signal of a laid-back attitude and elegant minimalism served in a noble packing. My Focus:As a founder and creative director, my key function was to lead the creative direction, manage the production, and create sales channels. Our focus was Japan, and for seven months, I lived in Tokyo, establishing contacts and presenting our products to key players in the Japanese fashion industry. In a period of one year, I spent close to one month in China taking care of the production.

Event coordination and production within the freestyle culture.• KING of the FJORD 2008• Ski Event in Copenhagen 2007 (then considered the biggest event held at Rådhuspladsen)• Ski Event in Århus 2006• FOX Waketour 2006• X BOARD GAMES Copenhagen 2006

Fox Head,, simply known as FOX, is an American action sports and clothing brand, founded in 1974. Fox designs, develops, and distributes clothing and accessories to over fifty countries, primarily focusing on motocross, mountain bike, BMX, and surfing.My Focus:In 2006, the distributor of FOX apparel wanted to introduce FOX apparel to Danish retailers and consumers. In collaboration with Snowstorm Events, I introduced the FOX brand to Danish sport retailers.

SOS, or Sportswear of Sweden, underwent establishment in 1982 in Åre, Sweden. The well-known skiwear brand was one of the most popular brands in Denmark during the late 1990’s and early 2000’s. My Focus:As a sponsored athlete, I represented the brand by skiing, traveling, and communicating with the retailers off-season.