Oleta Salyards Email & Phone Number

Leading the development of consulting firm harnessing the power of innovation to build revenue and solve complex challenges. ✱ Led complete rebranding of The Muslim American Society (MAS), including development of new brand strategy, voice/personality, and logo. Development including extensive interviews across key stakeholders and supporting roll-out across the nationwide network of chapters.✱ Developed an operations and expansion strategy for a small logistics company, including assessment of markets and identification of potential partners.✱ Generated breakthrough innovation ideas for backyard play equipment company driven by newly developed innovation strategy as part of an Innovation Jumpstart.✱ Led multi-country research project to standardize customer satisfaction survey to improve cross-country comparisons and year-to-year tracking.✱ Performed white space exploration leading to development of white space innovation strategy and developed, screened, and refined with consumer co-creation multiple winning concepts for development pipeline for a F500 food company.✱ Developed a new strategic 3PL platform concept to take advantage of proprietary technology system in order to increase revenue and reduce risk for a material handling company.

Fort Worth, Texas, Us

Digital Seat MediaInnovative, multi-channel fan engagement and brand activation and marketing technology start-up with IP related to use of QR codes as a means to deliver user-specific messaging and content. ✱ Assist with marketing strategy and use case identification in the CPG industry. ✱ Supporting efforts to expand use of technology into schools as a communications and mental health support platform.

Dallas, Tx, Us

A parish of 5,000 members, Saint Michael and All Angels is one of the largest Episcopal Churches in the United States.✱ Led development of a new Mission and Outreach strategy to build small group and one-on-one engagement in hands-on service to the local and national community by the parish membership.✱ Interviewed cross-section of clergy, staff, partners and parishioners to understand their views of current efforts, needs for participation and desires for future efforts as the foundation for renewed strategy.✱ Recommended technology and structure of volunteer portal to provide interactive engagement opportunities including safety protocols, donation acceptance, volunteer management and more.

✱ Established marketing and operations for start up personal care product line which led to significant, multi-million dollar private investment and national launch.✱ Ran day-to-day business functions until $3.5MM First Round funding was acquired.✱ Designed the package and led development and engineering of two patented, brand-defining packages. ✱ Developed, selected and/or managed fundamental business partnerships including contract manufacturing, product supply, legal, regulatory, import/export, fulfillment and logistics as well as all marketing agencies developing branding, website, sales/point-of-purchase, investor relations pitch, packaging, creative, marketing analytics technology and more.✱ Championed use of compelling demo concept and product claims in marketing and advertising, providing compelling brand value and significant consumer intent to purchase.✱ Partnered with foreign product supply partner to make fundamental changes to their manufacturing process to improve gross margins by 5%.

Dallas, Texas (Tx), Us

✱ Drove sales for a SaaS product by shifting focus to the uniqueness and value of the data collected, analytic opportunities, and expanded and improved CRM capabilities on product sales and service relationships. ✱ Developed CEO, CIO AND CMO meetings as business development lead, landing major super regional bank.

✱ Led the development of public relations programs for First of America Bank, Kalamazoo Foundation, John Muir Medical Center Diabetes Program, USTA Junior Nationals, and many more. ✱ Built a new consumer products and promotions division including Pfizer/Motrin, Kellogg, and more. Team lead and manager. P&L responsibility. Client Management.

✱ General Brand Management✱ Sales and Promotions development and analytics✱ Packaging Analytics and Re-Development

Cincinnati, Ohio, Us

✱ Spearheaded multi-functional team on restaging the Camay brand behind P&G’s first synthetic beauty bar, creating samples with new machinery, molds and materials in record-breaking 4 months. ✱ Developed strategy and championed the targeted Hardwater Zest strategy that earned the rare 10-year business building recognition. ✱ Identified and developed iconic 'S and Z Demo' that drove consumer understanding of core 'rinses cleaner than soap' benefit.