Oleta Salyards

Oleta Salyards Email and Phone Number

CEO/Brand/Innovation/Challenge LeaderOffering a proven team of brand, innovation and transformation experts to help deliver executive revenue and growth goals. @ Lodestone Innovation
Oleta Salyards's Location
Dallas, Texas, United States, United States
Oleta Salyards's Contact Details

Oleta Salyards work email

Oleta Salyards personal email

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About Oleta Salyards

A dynamic, results-driven leader with startup, nonprofit and Fortune 50+ marketing and operations experience. Leveraging a range of industries and experiences, Oleta brings new perspectives, insights and creative ideas to business challenges. She has developed and led successful multi-functional teams and organizations to anticipate and meet customer needs by uncovering deep consumer insights, articulating clear and compelling visions and strategies, collaborating to bring ideas to life across channels and platforms, and mining data to optimize programs and learn from both failures and success.• Led development of a new personal care line to secure multi-million dollar investment, including designing two patented packages that integrate the essence of the brand into the experience.• Worked to change manufacturing process and reduce material costs, improving gross margin by 5% on imported finished product• Recruited and managed 186 volunteers to move 20,000 products in and out of 3 warehouses to 125 locations in six weeks for Hurricane Katrina Relief• Turned around troubled Montessori school, including eliminated drowning debt, earned good standing with local, state and federal job, tax, safety, and operations licensing agencies, developed active stakeholder board, developed real estate improvements, expanded-hour curriculae, etc.• Spearheaded multi-functional team on restaging behind P&G’s first synthetic beauty bar, creating samples with new machinery, molds and materials in unprecedented 4 months timeline• Identified and made recommendation for the Hardwater Zest strategy, earned the rare 10-year straight business building recognition • Created 5 state Bank/USTA partnership-sponsored tennis competition feeding into 50th Anniversary Jr national tournament and celebration

Oleta Salyards's Current Company Details
Lodestone Innovation

Lodestone Innovation

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CEO/Brand/Innovation/Challenge LeaderOffering a proven team of brand, innovation and transformation experts to help deliver executive revenue and growth goals.
Oleta Salyards Work Experience Details
  • Lodestone Innovation
    Founder And Ceo
    Lodestone Innovation Aug 2017 - Present
    Leading the development of consulting firm harnessing the power of innovation to build revenue and solve complex challenges. ✱ Led complete rebranding of The Muslim American Society (MAS), including development of new brand strategy, voice/personality, and logo. Development including extensive interviews across key stakeholders and supporting roll-out across the nationwide network of chapters.✱ Developed an operations and expansion strategy for a small logistics company, including assessment of markets and identification of potential partners.✱ Generated breakthrough innovation ideas for backyard play equipment company driven by newly developed innovation strategy as part of an Innovation Jumpstart.✱ Led multi-country research project to standardize customer satisfaction survey to improve cross-country comparisons and year-to-year tracking.✱ Performed white space exploration leading to development of white space innovation strategy and developed, screened, and refined with consumer co-creation multiple winning concepts for development pipeline for a F500 food company.✱ Developed a new strategic 3PL platform concept to take advantage of proprietary technology system in order to increase revenue and reduce risk for a material handling company.
  • Digital Seat Media
    Investor, Marketing And Business Development Advisor
    Digital Seat Media Feb 2019 - Present
    Fort Worth, Texas, Us
    Digital Seat MediaInnovative, multi-channel fan engagement and brand activation and marketing technology start-up with IP related to use of QR codes as a means to deliver user-specific messaging and content. ✱ Assist with marketing strategy and use case identification in the CPG industry. ✱ Supporting efforts to expand use of technology into schools as a communications and mental health support platform.
  • Saint Michael And All Angels Episcopal Church
    Director Of Mission And Outreach
    Saint Michael And All Angels Episcopal Church Aug 2019 - Dec 2019
    Dallas, Tx, Us
    A parish of 5,000 members, Saint Michael and All Angels is one of the largest Episcopal Churches in the United States.✱ Led development of a new Mission and Outreach strategy to build small group and one-on-one engagement in hands-on service to the local and national community by the parish membership.✱ Interviewed cross-section of clergy, staff, partners and parishioners to understand their views of current efforts, needs for participation and desires for future efforts as the foundation for renewed strategy.✱ Recommended technology and structure of volunteer portal to provide interactive engagement opportunities including safety protocols, donation acceptance, volunteer management and more.
  • Personal Care Start Up
    Operations And Commercialization Lead
    Personal Care Start Up Aug 2014 - Apr 2017
    ✱ Established marketing and operations for start up personal care product line which led to significant, multi-million dollar private investment and national launch.✱ Ran day-to-day business functions until $3.5MM First Round funding was acquired.✱ Designed the package and led development and engineering of two patented, brand-defining packages. ✱ Developed, selected and/or managed fundamental business partnerships including contract manufacturing, product supply, legal, regulatory, import/export, fulfillment and logistics as well as all marketing agencies developing branding, website, sales/point-of-purchase, investor relations pitch, packaging, creative, marketing analytics technology and more.✱ Championed use of compelling demo concept and product claims in marketing and advertising, providing compelling brand value and significant consumer intent to purchase.✱ Partnered with foreign product supply partner to make fundamental changes to their manufacturing process to improve gross margins by 5%.
  • Ignite Sales
    Marketing And Business Development Strategist
    Ignite Sales 2010 - 2013
    Dallas, Texas (Tx), Us
    ✱ Drove sales for a SaaS product by shifting focus to the uniqueness and value of the data collected, analytic opportunities, and expanded and improved CRM capabilities on product sales and service relationships. ✱ Developed CEO, CIO AND CMO meetings as business development lead, landing major super regional bank.
  • Traverrohrback/Earle Palmer Brown
    Director Of Public Relations, Consumer Products & Promotions
    Traverrohrback/Earle Palmer Brown Jan 1991 - May 1997
    ✱ Led the development of public relations programs for First of America Bank, Kalamazoo Foundation, John Muir Medical Center Diabetes Program, USTA Junior Nationals, and many more. ✱ Built a new consumer products and promotions division including Pfizer/Motrin, Kellogg, and more. Team lead and manager. P&L responsibility. Client Management.
  • Bristol Myers Squibb - Drackett Division
    Assoc. Brand Manager - Windex & Twinkle
    Bristol Myers Squibb - Drackett Division Feb 1990 - Jun 1990
    ✱ General Brand Management✱ Sales and Promotions development and analytics✱ Packaging Analytics and Re-Development
  • Procter & Gamble
    Brand Management
    Procter & Gamble Jun 1986 - Feb 1990
    Cincinnati, Ohio, Us
    ✱ Spearheaded multi-functional team on restaging the Camay brand behind P&G’s first synthetic beauty bar, creating samples with new machinery, molds and materials in record-breaking 4 months. ✱ Developed strategy and championed the targeted Hardwater Zest strategy that earned the rare 10-year business building recognition. ✱ Identified and developed iconic 'S and Z Demo' that drove consumer understanding of core 'rinses cleaner than soap' benefit.

Oleta Salyards Skills

Leadership Brand Development Sales Business Development Market Research Digital Marketing Advertising Integrated Marketing Promotions Strategic Planning Strategy Fmcg Marketing Nonprofits Cross Functional Team Leadership Social Media Marketing Project Management Public Relations Marketing Communications Brand Management Marketing Strategy

Oleta Salyards Education Details

  • Washington University In St. Louis - Olin Business School
    Washington University In St. Louis - Olin Business School
    Marketing

Frequently Asked Questions about Oleta Salyards

What company does Oleta Salyards work for?

Oleta Salyards works for Lodestone Innovation

What is Oleta Salyards's role at the current company?

Oleta Salyards's current role is CEO/Brand/Innovation/Challenge LeaderOffering a proven team of brand, innovation and transformation experts to help deliver executive revenue and growth goals..

What is Oleta Salyards's email address?

Oleta Salyards's email address is ol****@****ion.com

What schools did Oleta Salyards attend?

Oleta Salyards attended Washington University In St. Louis - Olin Business School.

What skills is Oleta Salyards known for?

Oleta Salyards has skills like Leadership, Brand Development, Sales, Business Development, Market Research, Digital Marketing, Advertising, Integrated Marketing, Promotions, Strategic Planning, Strategy, Fmcg.

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