Greeshma Giridhar Email & Phone Number

Staffordshire, England, United Kingdom

Digital Marketing & Strategy, Business Development, Operations Management, Team Management, and Development, Performance Management

Stafford

Stoke-On-Trent, United Kingdom

This role is challenging and broad, as I'm currently managing various aspects of India website to improve overall performance of our business within this domain.• Campaign booking and campaign management• Adding campaigns and offers to the site• Analyse results and use these to improve future campaigns• Developing relationships with Affiliate Networks and merchants• Ensuring that Top Cashback is offering market leading promotions• Ensuring that the Top Cashback website remains accurate/up to date• Work with marketing team to ensure relevant deals are sourced• Identify potential new campaigns and ideas• Identify potential improvements to the website and systems• Writing of blogs/content.• Involvement in managing key online areas such as display banners, dynamic banners and Paid search (PPC); from briefing creative to reviewing performance and taking action when required.• Choosing campaigns for newsletter, design and proof-reading of newsletters.• Running competitions on social media.• Analysisng the performance of the sign-ups, devising strategies to improve the performance.• Contact bloggers to promote about Topcashback.• Customer service - answering enquiries and resolving issues on social media.• Designing regular posts on social media.• Creating new Adword campaigns, analysing performance and optimizing campaigns on regular basis along with the help of Google analytics. • Identifying issues on multiple networks, analysisng and liaising closely with enquiries and claims team to resolve issues.• Creation and maintainance of reports to keep check on overall performance of website.• Other ad-hoc administration tasks

Bangalore

•Established a successfully running cold confectionary business in Bangalore, India as Master Franchise of a brand named Café Chokolade. •Designed and implemented a successful business model that revolved around the chosen customer focus group which resulted in a significant increase of brand value.•Successfully identified gaps in the market to launch new and innovative products to surpass competition.•Managed financial aspects of the business to ensure positive cash flow at all times and to meet annual turnover and PBIT targets.•Coordinated at various levels within the supply chain to build the required relationship to ensure constant supply of materials to cater to growing demand. Through this role, I have improved my negotiation skills as well as my self-confidence.•Trained staff to provide excellent customer service to maximize customer satisfaction, which led to customer retention. Analyzed customer feedback on ways to improve existing product portfolio and services.

Bangalore,India

* Preparation of Test Plans, Test Cases and extensive Test Data for executing test cases by various testing methodologies like Functionality Testing, Usability testing, Compatibility Testing, Upgrade Testing. Retesting and Regression testing. * Interaction with clients, analyzes of their requirements and established good relationship* Analyzed project data which included number of defects identified, percentage efficiency of the design and team, average time taken to resolve issues and their cost implications.* Defined and analyzed KPIs to monitor cost, timescales and quality on a weekly and monthly basis to present it to the senior management* Conducted risk analysis to highlight the areas that required more attention than others in order to meet program budgets and deadlines* Successfully interacted with multiple teams and bridged gaps between Development, Testing and Professional Service teams placed in multiple locations by leading from the front and increasing information visibility across departments.* Proactively involved in the team meetings and devised new strategies for creating Test Plans and testing strategies that resulted in appreciation from the Manager and the team.* Created well-structured End-to-End test scenario documents, Functional test cases and test data preparation documents for the benefit of new recruits and team members which enhanced my written communication skill.* Documentation of End to End testing scenarios. * Reviewing and Proof-reading of User guides.

Msc In Business & Management

Activities and Societies: * Elected as Class Representative for MBM class 2012 – responsible for liaison between students and staff. *.

Bachelor Of Engineering (Be), Information Science, First Class With Distinction

Activities and Societies: Chief Organizer of Soft Skills & Placement Training Forum in PESIT during 2008 & 2009.Graduated with Distinction.