I help stratup founders thrive from uncertainty to success by levargaging my expertise and experience in: ♦️Strategic growth and scaling♦️Developing a founder’s mentality♦️Building a culture of innovation♦️Achieving high performance for individuals and teamsWith an extensive experience in strategic marketing, having managed multi-million-dollar budgets, I bring a unique approach to scaling businesses, combining the business knwoledge with insights from behavioural economics. My guidance helps organisations drive growth and profitability by blending strategy, leadership mindset, culture, and high performance.

Utilizing Strengths-based and Solution-focused coaching approaches, I help individuals and organizations reach their extraordinary goals while mindfully integrating work and life.

I work with entrepreneurs and organizations on their marketing and business strategies. - Conduct marketing audits for operating organizations, identify opportunities for better ROMI.- Provide solutions and suggestions on how to improve current marketing and sales processes. - Lead research and strategic market growth projects. - Work with sales, marketing and technical teams to create powerful selling presentations to their key accounts. - Build marketing and sales strategies for Food & Beverage start ups. - Build marketing and sales strategies for self-employed experts who sell services through their social media blogs. Some of the projects I worked on:Kerry Group | a global publicly listed Food & Beverage company | www.kerry.com:- Marketing and Sales set up audit for DaVinci Gourmet brand. - Analyzed gaps, provided with solutions and recommendations to senior leadership team of the Foodservice department. - Ensured maternity cover of the MENAT marketing manager | Foodservice | beverage category. - Led multiple research and strategic market growth projects across various food & beverage categories of Kerry's vast portfolio. Start Ups and SMEs:- Developed a marketing strategy for a Dream Job Project | https://www.linkedin.com/company/76091928/admin/ - Developed a marketing strategy to enter new international markets (UAE, UK) for a Russian IT agency Zavode | www.zavode.com

Participated in the construction of EMEIA global marketing plan and ensured its successful execution on the MEIA level across 35 assigned countries through a partner network. Managed extensive marketing budget and ensured that the marketing strategy positively reflected the overall sales target. Directly managed multiple marketing activities, including regional events, social media channels, and advertising and PR campaigns. Contributed to the new product development through the gathered market and consumer insights, and ensured its successful launch twice a year. Researched and proposed innovative solutions to penetrate new market channels. Developed and delivered presentations to the key accounts with industry trends and market insights to win new business. Selected Contributions:• Created a more disciplined approach to budget management on the regional and country level which resulted in better ROMI and sales target overachievements. • Worked closely with a senior leadership team to develop a more effective process to manage distribution partners across the region. • Managed multiple international and regional events, including Gulfood trade show, Global Restaurant Leadership Conference, Allegra Coffee Symposium, international MONIN CUP bartender competition with global finals in Paris. • Conducted regional bespoke consumer surveys with agencies to understand consumer beverage preferences in F&B outlets to target multi-unit accounts. Those surveys contributed to winning deals with top restaurant and coffee shop chains. • Conducted a bespoke regional survey in the UAE and Saudi Arabia to understand sugar tax impact on consumer behaviour as well as the latest sugar perception amongst consumers.

360-degree strategic marketing plan development and execution. Effectively managed activities related to brand management, integrated marketing campaigns, event management, content marketing, digital marketing, media relations, advertising, and customer experience. Selected Contributions:• Contributed to the structuring of new branches and ventures from a marketing and business development standpoint, comprising La Marquise International UAE, Abu Dhabi Branch in 2015, La Marquise International regional offices in Muscat, Oman in 2015 and Doha, Qatar in 2016, and a new sister company La Prima in 2015. • Employed digital marketing strategy, including a new website with planned e-commerce integration, diverse social media channels, CRM system, gathered quality email database with over 4000 leads divided by segments to run promotions and build brand equity• Proposed CRM system and managed its implementation from day one till CRM going live• Led a project part related to design and branding of the company’s new showroom, training center, and coffee shop, comprising of over 600 sq.m in Muscat, Oman.

Competently conducted market analysis and strategic business development planning, evaluated next best opportunities to improve market share, signed up large corporations for multimillion service contracts. Utilised exemplary sales and client relationship skills with effective account retention techniques to meet or exceed multimillion sales targets.

Extensive front office management experience in Russia, United States, and the UAE.Achievements: - successful management and leadership of a team of 12- successful pre-opening & opening of Marriott Courtyard Irkutsk City Center, Russia- successful standardization and staff training in the newly acquired hotel