Lead comprehensive promotional campaigns across multiple audiences, including students at various stages in their college search journey, parents, and educators. Build progressive campaign strategies spanning several years of high school student life to drive event attendance and applications for enrollment at Hopkins via email marketing campaigns, website conversion instruments, print and digital ads, mailed print materials, promotion through external platforms, and more. Establish processes for cross-team collaboration to implement projects and receive buy-in from key stakeholders in different Hopkins teams through task management, appropriate and timely communication, and check-ins. Manage top-of-the-funnel lead generation, working with high school test providers and college search platforms to identify and reach out to prospective applicants. Analyze and report on the performance of lead generation sources and campaigns, and lead student surveys to then adjust strategies based on results of these studies. Prepare budgets, secure contracts and build and maintain productive relationships with dozens of external vendors, and study the market to identify trends and new ways to be competitive and deliver on office goals. Supervise the Email Marketing Manager, ensuring their work aligns with office goals while creating an environment for individual professional growth.

1. Coordinate the Clark School's rebranding using target audience surveys, market research and other data to create a new brand identity, gain stakeholder approval, ensure institution-wide adoption, and run comprehensive external brand promotional campaigns. 2. Plan marketing strategies and run multi-channel promotional campaigns to establish the college's reputation as a leading engineering school among academia, industry, government agencies, and other diverse audiences. 3. Run annual advertising campaigns across print, digital and social media, define and analyze target audiences, develop media plans and budgets, secure media buy, prepare content, and evaluate and report on campaign performance. 4. Act as a key content creator for the Clark School at trade conferences and exhibitions, organize keynote presentations, workshops and panel sessions for hundreds of participants. 5. Develop disruptive campaign messages and marketing collateral, create web, print and advertising content, manage video production, and prepare other copy.

Conducted market research to assist U.S. and international mobile application startups, real estate and recycling companies entering the Russian market, liaised between them and Russian counterparts, created marketing materials, developed media landscape reports, and organized public events.

1. Developed and led promotional campaigns to recruit undergraduate and graduate students from Russia and abroad via digital and social media, email marketing, events, out-of-home campaigns, and other techniques, resulting in the number of applicants to HSE growing 18% in 2016 from 2015 2. Created media strategies, built the university's brand, and developed marketing collateral 3. Supported organization of international conferences

Planned and led a team of three to host the 2015 International G200 Youth Forum in Germany, including content development, speaker coordination, communication with participants, and securing media coverage. The event brought more than 300 emerging leaders from 50 countries.

1. Oversaw a team of two employees serving the PR needs of approximately 1,000 energy company staff across Sverdlovsk oblast, and managed media relations, advertising, content creation and events. 2. Conceptualized and ran a promotional campaign to overturn a PR crisis and encourage company clients to introduce energy-saving solutions in their apartment buildings, which was later adopted by four other energy companies in the network.

Coordinated media relations, created digital and print content.

Daily coverage and analysis of regional events with specialization in regional politics and governmental activities, elections, as well as construction and real estate markets.

Creation of reports on the regional economic and political systems for daily business TV news and a weekly analytical programme.