Olga Zhosanu Email & Phone Number

London, England, United Kingdom

- Work to deliver EBRD's main priorities in the digital environment. - Develop and implement comprehensive social media strategies for the Bank, demonstrating strong leadership in strategic planning and execution. Achieved a 15% YoY growth in audience engagement and 26% growth in Instagram account over the year with no budget.- Lead a distributed team of 30 social media managers, providing ongoing training and ensuring alignment with industry best practices and updates.- Lead the… Show more - Work to deliver EBRD's main priorities in the digital environment. - Develop and implement comprehensive social media strategies for the Bank, demonstrating strong leadership in strategic planning and execution. Achieved a 15% YoY growth in audience engagement and 26% growth in Instagram account over the year with no budget.- Lead a distributed team of 30 social media managers, providing ongoing training and ensuring alignment with industry best practices and updates.- Lead the creation and publication of engaging content across various social media platforms, fostering brand visibility and outreach, emphasizing creative strategy and content development.- Develop digital guidelines and conduct senior management training on effective social media communication, highlighting communication skills and stakeholder management.- Analyse social media metrics to provide data-driven insights and recommendations, enhancing the bank's online presence and audience interaction, showcasing analytical skills and strategic planning.- Maintain daily communication with content creation and digital maintenance teams to foster collaboration and ensure strategic alignment.- Conduct research and analysis to stay updated on social media trends and technological advancements, culminating every January in an annual presentation outlining key insights and implementation plans for the team.- Design information hubs for various departments, collaborating with IT and layout teams to ensure seamless implementation while overseeing the process.- Drive editorial activities and oversee end-to-end campaign management, including strategizing, planning, and executing content for the Bank's social media accounts.- Manage complex projects such as media coverage of King Charles III’s visit to the EBRD office and large-scale campaigns, utilising meticulous planning and analysis to optimize social media performance and drive engagement. Show less

Moscow, Russian Federation

- Developed from scratch over 50 integrated, complex multi-channel digital strategies for high-profile brands (Mars, Whiskas, Pedigree), emphasizing integrated marketing and campaign management, resulting in improved brand engagement and performance.- Managed campaigns for renowned brands, demonstrating proficiency in handling high-profile clients and delivering exceptional results.- Assembled and led cross-functional teams of up to 10 members, fostering collaboration and synergy to… Show more - Developed from scratch over 50 integrated, complex multi-channel digital strategies for high-profile brands (Mars, Whiskas, Pedigree), emphasizing integrated marketing and campaign management, resulting in improved brand engagement and performance.- Managed campaigns for renowned brands, demonstrating proficiency in handling high-profile clients and delivering exceptional results.- Assembled and led cross-functional teams of up to 10 members, fostering collaboration and synergy to deliver successful outcomes on projects.- Established digital communication standards and conducted team training on best practices, showcasing leadership in team management and development.- Stayed abreast of online trends and innovations, leveraging innovative tools such as Twitch, face recognition chat-bots, augmented reality, and live streams to drive engagement and achieve campaign objectives.- Continuously optimized strategies and adapted to evolving digital landscapes, demonstrating a proactive approach to campaign optimization and performance enhancement. Show less

Moscow, Russian Federation

- Managed client relationships for strategic accounts and achieved annual revenue targets, showcasing stakeholder management and business acumen. Clients included P&G (Pampers, Discreet, Naturella, Always etc.), PMI (L&M, Marlboro, Bond), Tata Beverages, Castrol, and Sberbank.- Developed long-term digital strategies and established digital service standards within the agency, emphasizing strategic planning and innovation.- Acquired 25+ new projects for the agency, showcasing strong… Show more - Managed client relationships for strategic accounts and achieved annual revenue targets, showcasing stakeholder management and business acumen. Clients included P&G (Pampers, Discreet, Naturella, Always etc.), PMI (L&M, Marlboro, Bond), Tata Beverages, Castrol, and Sberbank.- Developed long-term digital strategies and established digital service standards within the agency, emphasizing strategic planning and innovation.- Acquired 25+ new projects for the agency, showcasing strong leadership and business development acumen.- Led teams of 10 cross-functional specialists on multiple projects simultaneously, emphasizing organizational abilities and multitasking.- Provided training to agency teams, contributing to professional development and enhancing overall performance.- Led external communications efforts to bolster the agency’s visibility and reputation in the industry. Show less

Moscow, Russian Federation

• Curation of all agency’s social media production.• Creation of long-term digital and social strategies for top FMCG and Automotive brands, strategic planning for digital campaigns, creating standards for digital strategists in agency.• Training and instructing agency team with digital skills, creating digital strategies for international clients in different regions.Clients: McDonald's, Volkswagen, Philips, Lipton.

Moscow, Russian Federation

- Led digital communications efforts across five offices in the CIS region, providing ongoing training and oversight to ensure consistent digital practices.- Developed and implemented agency-wide social media and digital standards, introducing innovative methods to enhance efficiency and effectiveness.- Designed and executed digital strategies tailored for international clients operating in various regions, aligning them with business goals and market trends. Clients included: Hansa… Show more - Led digital communications efforts across five offices in the CIS region, providing ongoing training and oversight to ensure consistent digital practices.- Developed and implemented agency-wide social media and digital standards, introducing innovative methods to enhance efficiency and effectiveness.- Designed and executed digital strategies tailored for international clients operating in various regions, aligning them with business goals and market trends. Clients included: Hansa, Dominican Republic, Monaco, and Smart-Trike.- Collaborated with a team of digital leaders to create and maintain credential frameworks and operational standards for the agency.Clients: Hansa, Dominican Republic, Monaco, Smart-Trike. Show less

Strategic lead of editorial team

Moscow Region, Russian Federation

• Successful leadership of all social media and PR projects for agency and our clients• Was responsible for Panasonic Russia social media strategy & its implementation in all the channels (brand grew from 5000 to 65000 subscribers)• Four people in subordination.Major clients - Panasonic, Lumix, Viera, Kupi Kupon

Planning, organizing and analyzing PR strategy of an agency, crisis management, creating and managing programs that increase the visibility of the agency and its products, searching for new business contracts which are profitable for the agency, develop and execute PR events and interviews for spokesman, develop the strategy of PR events, which will be profitable to the company.

Certificate, Developing Emerging Leaders, Certificate Of Accomplishment

Developing Emerging Leaders is designed for: Professionals across industries who are progressing from being in an individual contributor.

Strategy, Strategy In The Age Of Digital Disruption, Certificate Of Accomplishment With Distinction

Successfully completed the "Strategy in the Age of Digital Disruption" course from INSEAD and earned a certificate with distinction..

Digital Marketing

Driving Digital Marketing Strategy course from INSEAD

Certificate, Marketing/Marketing Management, General, Certificate Of Accomplishment

Laws of growth and Flywheel - strategic planning tools and their usage

Specialist, Journalism

Diploma, International Journalism

Activities and Societies: International journalism

Us Congress Scholarship Alumna, Cultural Exchange

Finished US High School as an exchange student with honour