Olga Dulinskaya Email and Phone Number

Transitioning from Chief Marketing Officer to COO and subsequently CEO at Mentalli, I led the transformation of our startup into a thriving entity in the mental health space. My team and I grew Mentalli into a thriving platform, connecting users with therapists across four regions (US, Brazil, India, UK), demonstrating successful global expansion. Guiding the platform's development from inception to launch, we built a robust B2C SaaS business model that resonated with our target audience, offering accessible mental health solutions for users worldwide.

In my current role I’m responsible for Global Communications transcending the voice of Consumer Insights and BASES businesses internally and externally across all 100+ markets. I’m working on growing and strengthening Nielsen IQ business though setting PR strategy and execution via owned and earned media channels. My key resposibilities include:• Strategically plan the holistic delivery of content through external and internal channels to maximize impact and reach• Work with multiple stakeholders to develop and deliver internal and client communication that drives positive change• Full communication support of the acquisitions and global partnerships aiming to maximize PR outcome • Create, lead and execute strategies on demand for global practices within Nielsen • Weigh in developing social media strategy for the Executive Leadership team • Identification of key priorities of the business and building a solid communication plan to strengthen our market proposition and helping the teams to deliver against targets• Promotion of the key revenue-gen capabilities via content creation and further leveraging through Media Relations, Social Media, Marketing • Building employee engagement strategy to strengthen corporate culture and values of the business unit

Key results:- Build brand visibility and tell a compelling story of an outstanding expertise within larger matrixed organization- creation and execution of a separate marketing&communication strategy for the global business unit "from scratch"- 360 marketing&communication campaign for the new product launch, including press outreach, client webinar for over a 1000+ participants in two languages - Spanish & English for all five regions - build a sustainable content flow from the business to the external audiences• Creation of Marketing & Communications best practices and rolling them across relevant markets • Organization of global marketing and communication campaigns, keeping them on track• Media Relations Engagement across Tier-1 media in respected markets• Executive management preparation to major events and media interviews • Creation of series of executive economic overviews for the top-management of our clients across APAC markets • Anti-crisis management (media, clients, employees) across respected markets

Key results: - provided crisis management counsel to the stakeholders, its leaders and at times clients through high-intensity and reputation-impacting events- created an executive communications program that includes media training, talking points, and thought-leader strategy - developed compelling storytelling strategies reflecting the business narrative• Facilitating the work in the organization’s events with Government Officials across the countries of interest to United Nations in Central & South Asia, MEA• Creating the event roadmap and building the strong agenda • Local spokespersons coaching • Creating a social media strategy for generating a buzz on the project • Adopting global PR strategy to the regional level • Media training for the spokespersons

• Organization of C-suite events for the top-management of the major international clients (P&G, Unilever, Mondelez, The mail.ru group etc.) with confirmed ROI +275%• Managing and defending the Nielsen brand against public reputation damage through active crisis and issues management• Liaising with Lobby in order to defense company’s reputation• Deployment of proactive offline and online strategies to boost client engagement through events and socializing impact• Activate European leadership and media training programme across respected countries• Creation of the Marketing & Communication ambassador’s team across East Europe• Delivery of ‘smart’ client engagement practices to European Executive board• Engage Managing Directors to define rolling media engagement priorities, issues management and positioning to support function goals• Maintain an active press office across Russia & NEE• Leading and engagement of accounted countries around key strategic global/regional initiatives• Reporting back to Senior Leadership on the Function’s “hits & misses”• Activation of European press and spokesperson performance dash-boarding across Russia and report-back to leadership teams• Best practice exchange across countries• Budgeting

Key responsibilities included development of the solid PR strategy across Russia and North East Europe markets; leveraging existing media relations and maintaining partnerships with Tier 1 outlets; engaging with executives to support key business revenue generation/launch initiatives; secure interviews with the key spokespeople in the relevant business media; identify and amplify the unique storytelling opportunities and development of innovative ideas for Nielsen to maximize media buzz, gradually enhancing media coverage; planning and execution of the events for clients and media; liaising with EU headquarters to align on the global thought leadership agenda; keeping media agenda relevant, adjusting it in due time in accordance with changing market trends;

• Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.• Writing press releases and other media communications to promote clients.• Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.• Coaching client representatives in effective communication with the public and employees.• Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.• Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.• Updating and maintaining Web content.• Conferring with managers to identify trends and group interests and providing advice on business decisions.• Monitor, analyse and communicate PR results on a weekly and quarterly basis

• Leveraging and maintaining relations with media • Copywriting of press releases, articles and reports• Prompt responses to the media (creation of expert opinions and interview with leaders)• Work with relevant managers/leaders to develop internal announcements• Organization of corporate events for 300+ employees• Organization of press conferences with executives• Organization of Client breakfasts in order to promote recent company’s changes and to sustain relationship with clients• 360 Support of the global/regional/internal initiatives• Filling and engaging employees to activate usage of corporate social networks• Organization of internal trainings for client services teams• Creation of Clients Letters• Updating corporate site• Arranging participation in external events• Marketing & Communications materials editing and design (leaflets / direct-mails campaigns / posters / banners / brochures)

Project work and practice in News Agency Rosbalt (junior editor), Business Review Journal (journalist) and Governor Elections PR campaign responsible for content preparation, organization of interviews, media monitoring, competitor’s analysis etc