Olga Iatsenko Email & Phone Number

Toronto, Ontario, Canada

• Developed digital marketing strategies that targeted clients from 120 countries, resulting in a 20% increase in website traffic• Created and optimized international PPC campaigns, resulting in a 10% increase in conversions and 3% bounce rate decrease • Managed inbound and outbound marketing campaigns to generate qualified leads, resulting in over 300 new website registrations per day.• Integrated strategic email nurture campaigns to move leads through the funnel, achieving a 15% OR and a 25% CTR increase• Guided the production of over 20 video tutorials, company webinars and loyalty programs, including landing page design layouts

Toronto, Ontario, Canada

• Executed effective PPC campaigns across Google Ads, Meta, Twitter and LinkedIn Ads, to drive traffic, leads and conversions•Conducted A/B testing, cost-benefit analysis and predictive modeling to influence future campaigns' results and achieve maximum ROI on campaigns• Analyzed performance indicators that affect web traffic and conversions to ensure the proper use of the media budget• Worked closely with the sales team to implement programs that achieve revenue goals and build alignment throughout the entire buyer's journey

Toronto, Ontario, Canada

• Developed visually appealing and relevant content for company's Facebook and blogs accounts• Interacted with audience by responding to comments, messages, and user-generated content• Monitored the performance of social media content, making recommendations for improvement

Toronto, Canada

• Mentored 10 call centre agents, set targets and KPIs • Provide weekly trainings to improve quality and effectiveness of calls• Coordinated potential client's appointments details with sales team to close the deal

Kyiv City, Ukraine

• Made monthly commercial report according to strategic and budget priorities• Organized commercial director’s schedule, including meetings, conferences, trips, calls• Worked closely with the Marketing team with a relationship to the product and brand

Kyiv City, Ukraine

• Demonstrated final products or services to the group of potential end up users before launching• Collected feedback to measure customer satisfaction and preferences• Presented PowerPoint reports with results and suggestions to the clients

Master'S Degree, Business, Management, Marketing, And Related Support Services

Business Marketing, Marketing, Gpa 3.8/4.0

Activities and Societies: Semi-finalist for participation in the Pistashio Power Limited Marketing Plan Competition -Fall 2012

Master'S Degree, Marketing/Marketing Management, General

Activities and Societies: University conferences, presentations.