SalesScreen is the most effective and comprehensive sales gamification platform in the game. We combine visualization and gamification to give sellers unprecedented access to their KPIs, increasing engagement and boosting productivity. Gamification elements turbocharge performance, improve morale, and motivate sellers to go above and beyond benchmarks.

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• Launched the most successful omni channel campaign in JoVE’s history, resulting in $8M+ in new ARR• Scaled a team of 4 focused on lead generation to 19 globally across demand generation, brand, content, product and performance marketing roles• Executed quarterly campaigns which yielded 125% YoY lead increases on average • Instituted structure and organization around quarterly campaigns - driving alignment between sales, customer success, product and marketing teams• Established a content marketing strategy focused on customer featured webinars resulting in a 45% increase in registrants• Implemented a paid advertising testing approach which increased conversions by 97%• Spearheaded the creation of JoVE Playlists; a new product feature which introduced functionality and ease of use that dramatically increased product usage

• Transformed the marketing function from a cost center to a top line revenue growth unit, successfully increasing yearly marketing attributed revenue by 204% • Spearheaded the adoption of Credo’s first marketing automation software (HubSpot), optimizing the efficiency and quality of all activity, procedures and standards• Introduced quarterly content marketing campaigns and a revenue based success measurement structure, allowing for a pivot to a truly marketing led sales pipeline• Rebranded a low performing product line and launched internal coordination efforts with customer success and sales to revive performance, resulting in a 20% customer retention increase and a 6% revenue increase• Launched a quarterly webinar campaign focused on value-add content resulting in average attendance of 300+ and 52% conversion rate

• Led the integrated marketing strategy for a new business line at the time which successfully spun off as a sole entity• Created a multi-channel lead generation campaign in order to gain valuable data needed to define product market fit• Established brand awareness in a saturated market via a mix of media exposure, conference sponsorships, and inbound activity• Defined the product’s target audience and buyer personas by evaluating the results of and behaviors seen in content marketing campaigns

• Drove the development and ensured execution of an innovative and comprehensive integrated marketing strategy• Spearheaded the creation of a targeted roadshow featuring 7 unique events touted by territory account managers as having direct and measurable impact on at least 3 opportunities accounting for over $10 million in potential revenue• Led a conference plan involving participation at over 40 tradeshows and events• Developed a clear and concise lead management process for 16 sales and inside sales representatives resulting in the effective evaluation of hundreds of unique leads monthly• Managed the evaluation and recommendation of a marketing automation software with the ultimate goal of increasing optimization of workflows and offering metrics to analyze ROI on marketing efforts• Cultivated internal and external relationships by serving as the primary liaison to Executive Management based in Israel on marketing outcomes and with industry journalists and other key press contacts respectively• Developed key messaging for advertising, web and email marketing to support lead generation and customer retention • Oversaw the development and management of the North America marketing team

• Managed and developed CEG’s newly introduced U.S. propositions. • Owned the sales performance of US propositions via development of sales tools, competitor analysis, product positioning and the product training of frontline sales staff. • Created and drove a multi-channel marketing communications plan including print collateral, digital media, marketing campaigns, and sales tools. • Informed the marketing plan and strategic marketing objectives via customer insight, competitor research, pricing analysis, and brand management. • Enacted a market segmentation plan by defining and prioritizing source markets on which to focus for each business area. • Completed several overseas travel missions to key markets to support the sales team in agent training, student recruitment and to gather market feedback. • Led and managed the new and existing product development processes by working with cross-functional teams.

• Formulated and implemented a sales strategy to meet and exceed identified targets for a regional market. • Successfully increased growth margin year on year resulting in a 15% improvement in volumes.• Devised and executed a sales plan for introduction into a competitive recruiting market, namely Canada. • Acted as a member of the senior sales team ; offering valuable market information and assisting with global sales plan. • Expanded market share by sourcing new growth opportunities and developing strong value added relationships with existing key accounts. • Led a team of sales managers to drive sales into Embassy’s global portfolio of offerings.

Offered valued partners of three regional markets excellent customer service and academic advising. Managed and trained admissions coordinators to ensure accurate and timely responses to inquiries. Liaised between agent partners and school staff to effectively and efficiently facilitate resolution of student issues. Assisted regional sales managers and center staff in converting inquiries and leads to maximize sales. Represented admissions team at student services conference ; presented plans to develop and implement procedures to further improve cooperation amongst staff members.

Advised agents on appropriate courses and housing for clients in order to accurately enroll students. Processed all new enrollments and maintained existing registrations. Responded to inquiries about available products and disseminated advertising materials to assist in division sales.