Olga Kiryushchenko Email & Phone Number

Full cycle Private Label management from launch to marketing and sales- Optimised portfolio with significant decrease of costs and positive net contribution- Created and implemented new brand marketing strategy which lead to share growth +2pp- Created portfolio strategy and launch plan for 2024, ensuring share and profit growth- Created and implemented new promo strategy to ensure balance between sales and margin- Created the new pricing strategy, ensuring price… Show more Full cycle Private Label management from launch to marketing and sales- Optimised portfolio with significant decrease of costs and positive net contribution- Created and implemented new brand marketing strategy which lead to share growth +2pp- Created portfolio strategy and launch plan for 2024, ensuring share and profit growth- Created and implemented new promo strategy to ensure balance between sales and margin- Created the new pricing strategy, ensuring price index<1 for KVI positions with less resources spent- Created new work processes with category managers to ensure higher share of shelf and less resources used to manage the assortment- Re-shaped the team for better and faster resultsOther projects in scope:- Leading the joint projects of Ozon fresh and Ozon fintech: IT product development to ensure best offer for premium and ultra premium clients of both Ozon and Bank- Leading the promo process for FMCG 1P and 3P products to ensure high promo pressure and significant price effect Show less

Moscow, Moscow City, Russia

Leading categories development within the new e-grocery network, building internal processes and integration into the bigger eco-system.Achievements:- Hired and developed a highly effective and motivated team of 20 with a ready-to-promote talent pool- Categories growth 160% ahead of the total (driving share from 8% to 16%)- Improved profitability by effective negotiations (commercial terms improvement by 3pp) and incremental marketing budgets invested into platform- Set… Show more Leading categories development within the new e-grocery network, building internal processes and integration into the bigger eco-system.Achievements:- Hired and developed a highly effective and motivated team of 20 with a ready-to-promote talent pool- Categories growth 160% ahead of the total (driving share from 8% to 16%)- Improved profitability by effective negotiations (commercial terms improvement by 3pp) and incremental marketing budgets invested into platform- Set a process and lead continuously Ozon fresh integration in big promotions with outstanding up to 60% uplifts- Created the process of new dark stores opening from commercial side- Lead the IT solution for sellers improvement, resulting in 10pp profitability growth Show less

Moscow, Russian Federation

Strategic innovation agenda shaping and execution, Mixes (3in1) category developmentAchievements:- New Pure Instant brand fully developed and launched for in-market assessment, followed by strategic recommendation on the launch - Jacobs 3in1 record market share at the background of strong new product launches and increased distribution- Consistent market share (+1pp) and profit (double-digit) growth behind successful promo, advertising, assortment and pricing strategy-… Show more Strategic innovation agenda shaping and execution, Mixes (3in1) category developmentAchievements:- New Pure Instant brand fully developed and launched for in-market assessment, followed by strategic recommendation on the launch - Jacobs 3in1 record market share at the background of strong new product launches and increased distribution- Consistent market share (+1pp) and profit (double-digit) growth behind successful promo, advertising, assortment and pricing strategy- Carte Noire specialties successful launch from scratch (0,7pp incr share) and roll-out to EMEA region- New communication development and landing, resulting in growth of brand health KPIs (+10pp awareness, +3pp consideration) - Digital-only support strategy for 3in1 developed and being executed successfully - Continuous search for new growth opportunities in coffee and beyond - Shaping and leading an effective team of 2 to deliver a strong innovation pipeline and fuel 3in1 growth Show less

Moscow, Russian Federation

Strategic portfolio planning and search for new growth opportunities for JDE RU Achievements:- 5 segments entry assessment with final go/no go decisions taken -Full scope assessment, starting from category analysis and ending with entry strategy: brand, price, proposition, support and financials; all validated through relevant research- New global innovation Jacobs Crema landing into JDE portfolio – launched in June 2019 - Full launch recommendation and preparation… Show more Strategic portfolio planning and search for new growth opportunities for JDE RU Achievements:- 5 segments entry assessment with final go/no go decisions taken -Full scope assessment, starting from category analysis and ending with entry strategy: brand, price, proposition, support and financials; all validated through relevant research- New global innovation Jacobs Crema landing into JDE portfolio – launched in June 2019 - Full launch recommendation and preparation till the latest stages – brands, proposition, design, pricing, volumes and full launch readiness (0,9 pp incremental market share) - International roll-out based on above to European and EMEA markets - Maxim (local jewel) 5 year portfolio strategy elaboration and validation through research- Several tactical launches proposal and execution Show less

Marketing strategy elaboration and execution (media, budgeting, portfolio management and local activations), Unilever hair conditioners/treatments strategy development and execution, Unilever hair NRM leadingAchievements:- Brands’ long & short term strategy development in Russia, Belorussia & Ukraine- Consistent results in gaining share of market: Dove soap (+0,7pp, market leader), Dove shower gels (+0,4 pp), Unilever conditioners and treatments (+1pp – record share), Kalina… Show more Marketing strategy elaboration and execution (media, budgeting, portfolio management and local activations), Unilever hair conditioners/treatments strategy development and execution, Unilever hair NRM leadingAchievements:- Brands’ long & short term strategy development in Russia, Belorussia & Ukraine- Consistent results in gaining share of market: Dove soap (+0,7pp, market leader), Dove shower gels (+0,4 pp), Unilever conditioners and treatments (+1pp – record share), Kalina hair (+0,3 pp)- Kalina hair GM% improvement by 2pp with stable market share- NRM project leading and strategic recommendations on portfolio, pricing, promo for total hair portfolio- At least 20 successful new product launches of various types: adaptation, locally created, relaunches, new formats on 3rd party production facilities- Team of (1 JBM) development resulting in a promotion- Successful support strategy development and deployment, resulting in brand health indicators growth and healthy financials. Step up in digital with improved website, SMM, SEO and context strategy- YouTube channel All Things Hair (RU) creation and support, content management resulting in consistent gain of subscriptions (100k in 6 months)- Successful launch of the Dove Self Esteem project in Russia, 150 000+ people reached- Successful development of the Dove medical program (work with professional dermatologists) Show less

Russian Federation

Marketing strategy development and execution (media, budgeting, portfolio management and local activations)Achievements:- Ambre Solaire 2013 integrated marketing campaign development and execution. (Stable MS, still distant leader of the market), +70% growth in key customer- Ambre Solaire 2014 strategy development: portfolio optimization, budgeting, forecasting, packaging- Garnier Body Oil launch: creative materials adaptation and development (press, digital), POSm… Show more Marketing strategy development and execution (media, budgeting, portfolio management and local activations)Achievements:- Ambre Solaire 2013 integrated marketing campaign development and execution. (Stable MS, still distant leader of the market), +70% growth in key customer- Ambre Solaire 2014 strategy development: portfolio optimization, budgeting, forecasting, packaging- Garnier Body Oil launch: creative materials adaptation and development (press, digital), POSm development, TM activations creation- Body lotions record share achieved through smart portfolio and promo play Show less

Moscow, Russian Federation

Master'S Degree, Marketing, Graduated With Excellence

Master'S Degree, Marketing

Bachelor'S Degree, Business Administration And Management, General, Graduation With Excellence