STRATEGIC & TACTICAL MARKETING: plan & deliver sales, marketing and promotion plans for all company sales channels; identify key measures to assess plan performance at the market, plan, control, adopt and analyze marketing activities.MARKET ENVIRONMENT: responsible for marketing analysis, monitor competitors performance and market place by tracking competitors’ price policies and activities; search consumer demand for competitive product lines, positioning.BRAND MANAGEMENT:… Show more STRATEGIC & TACTICAL MARKETING: plan & deliver sales, marketing and promotion plans for all company sales channels; identify key measures to assess plan performance at the market, plan, control, adopt and analyze marketing activities.MARKET ENVIRONMENT: responsible for marketing analysis, monitor competitors performance and market place by tracking competitors’ price policies and activities; search consumer demand for competitive product lines, positioning.BRAND MANAGEMENT: responsible for brand portfolio liquidity, construction of the assortment matrix depending on customer purposes and company targets, work out and implement brand strategies and tactical tasks, create purchase-oriented efficient incentives at minimal costs, briefing.PRODUCT MANAGEMENT: ensure normal balance between supply & demand of the product, ABC-XYZ analysis, phase in – phase out activities, develop and activate new products introduced to the Russian market; estimation of the market potential volumes in 1-3 year perspective, close relation with suppliers in terms of financial and all product related aspects.SHOPPER MARKETING: draw business insights from regular field visits to develop business plans and activities related to channel spendings, distribution strategy, category management, merchandising strategy, pricing plans for different trade classes.PRICING: calculate prices and profitability. FINANCIALS: manage budget, recommend business decisions to management to meet financial goals and improve category profitability.INTEREACTION: coordinate marketing activities and initiate cross-functional meetings with peers in Sales, Import, Analytical, PR & Communication, IT, Finance & Accounts Depts.PEOPLE MANAGEMENT: 3 persons Show less

CATEGORY MANAGEMENT: responsible for the management of company TM (1700 SKU) owned by the company; manage the entire product lines life cycle from strategic planning to tactical activities; build optimized product range , minimize inventories and stock value.BRAND STRATEGY: contribute to achieve company plan, sales & profit; develop means to protect & increase the GP margin; develop strategies that will achieve brand volume, segment and market share targets that will meet corporate… Show more CATEGORY MANAGEMENT: responsible for the management of company TM (1700 SKU) owned by the company; manage the entire product lines life cycle from strategic planning to tactical activities; build optimized product range , minimize inventories and stock value.BRAND STRATEGY: contribute to achieve company plan, sales & profit; develop means to protect & increase the GP margin; develop strategies that will achieve brand volume, segment and market share targets that will meet corporate volume, contribution and share objectives; continually improve the overall value of the company's TM within company business objectives.TA SEARCH: specify market requirements for current and future product launches by conducting market and sales analysis supported by on-going contacts with TA.PRICING: calculate prices for catalogue and promo items according to company price positioning.BTL: define program vision and strategy; guide products from conception of the program to launch; prepare and send sales & communication briefs, POSm, launch, post-analysis.CATALOGUE: update company catalogue every 6 months; propose the assortment after making ABC-analysis; work out general concept and image according to TA lifestyles.PRODUCT TRAININGS & LAUNCHES: arrange and participate in the product trainings and launches for Distributors and customers; participate in the international product and product development meetings; make public presentations for up to 2 000 people.PEOPLE MANAGEMENT: 5 persons.Extras:PROJECT MANAGEMENT: create, develop, defend, implement and lead the below projects:PRODUCT MANAGEMENT DATABASES: Product Analysis + ABC (by SKU and line), Product Planning (Forecast/Demand).PRICING POLICY: (systemize and describe company pricing approach and create pricing user manual).COMMUNICATION BRIEFS: (systemize data, describe criteria and implement a standard procedure within Tupperware CIS). Show less

ARRANGE MARKETING ANALYSIS( STEP-analysis, SWOT, key players, market dynamics, competitive analysis, unique competitive benefit).MAKE SEGMENTATION ( soc-dem, client DB, TA; segmentation table).RETAIL AUDIT (tracking competitors’ price policies and activities; search consumer demand for competitive product lines).PRODUCT LAUNCH PROCEDURE (work out and implement co-ordination and inter-action with related depts., calculation of product splits and regional allocations… Show more ARRANGE MARKETING ANALYSIS( STEP-analysis, SWOT, key players, market dynamics, competitive analysis, unique competitive benefit).MAKE SEGMENTATION ( soc-dem, client DB, TA; segmentation table).RETAIL AUDIT (tracking competitors’ price policies and activities; search consumer demand for competitive product lines).PRODUCT LAUNCH PROCEDURE (work out and implement co-ordination and inter-action with related depts., calculation of product splits and regional allocations, briefing, arrange product training, arrange and distribute POS-materials, schedule regional activities, special events and promos, customer service, arrange action plan, define accountabilities and set order & timing of each step by compiling Gantt chart).STARTEGIC PLANNING OF BRAND DEVELOPMENT co-operation in creating and realization of market strategy and positioning, arrange business-plans, sales analysis, budget planning and control)BTL ACTIVITIES(prepare and implement btl procedure, define promo channels; set goals, idea and mechanics, launch pilot cities, briefing, co-ordination, POS-materials, arrange report and control system, analyze results).POSm (co-ordinate POS-materials movement and availability (analyze needs, calculate quantity, make timely orders, co-ordinate transits and dispatches, control translation & print, evaluate efficiency).CONFERENCE & MEETINGS (organization/ management of conferences and meetings, write scenario, create design of show-counters, provide efficient POS-materials; work with clients).MEDIA PLANNING & AD CAMPAIGNS ( print-media: choose print issues, analyze circulation, audience size, CPT, profile etc; copywriting of ad & pr info; participate in marketing brain-storms and prepare communication briefs). Show less

Analytical support (Arrange & update presentations in PowerPoint format, set up proper and transparent sales reporting system, ACNielsen audit analysis)Co-ordinate regional activity ensure administrative support and proper information exchange, activity briefing.Co-ordinate POS supply ( Analyze needs for POS, submit POS plans; allocate and distribute; co-ordinate delivery to the region, maintain local storage points, monitor proper use)Arrange, organize, carry out special… Show more Analytical support (Arrange & update presentations in PowerPoint format, set up proper and transparent sales reporting system, ACNielsen audit analysis)Co-ordinate regional activity ensure administrative support and proper information exchange, activity briefing.Co-ordinate POS supply ( Analyze needs for POS, submit POS plans; allocate and distribute; co-ordinate delivery to the region, maintain local storage points, monitor proper use)Arrange, organize, carry out special projects. (Corporate events, conferences, business trips, trainings, presentations).Cooperate and interact with team within projects; personally responsible for quality and in-time implementation of the projects; inform and get team feedback onAdministration and Office management. (Settle office lease issues; manage office extension projects; provide office maintenance support and purchase; ensure proper control of corporate policies and procedures; paperwork)Find out suppliers, negotiate and buy best service, sign agreements, negotiate discounts (Air companies, hotels, restaurants, suppliers).Regional budget. (Analyze, plan, control).Arrange and provide PC trainings to Sales Team Show less