• Improve New user / Onboarding / Verification and Product launch flows with powerful UX optimisation strategies developed• Drive go-to-market launch strategies, audience strategies as well as Product positioning for multiple products • Develop pre-launch competitive analysis research backed up by qualitative and quantitative market data • Test product features optimising the top of the funnel• Collaborate cross-functionally with PR, Digital Marketing, Data, Product, and TechOps teams to build alignment around go-to-market campaigns, product positioning, messaging, and success metrics for various products

• Maintain and polish the processes for the seamless work of 4 teams, managing a 10 people team of my own• Lead Mentorship program, building a trainer-trainee match tests and increasing quarterly trainee count 7 times per woking unit• Supervise creation of 360 marketing strategies across multiple products (Music & Podcasts, SuperApp, Content consumption, etc.)• Leading priority projects connected to Performance Data aggregation for Product and Performance Analytics and Performance Marketing teams

• Implement technology (Jira, Confluence, Paper, Asana, Google Workspace) for multiple teams speeding the processes by up to 170%• Build an Onboarding process for new team members incorporating Mentorship program• Manage multiple Performance projects with budget over $500 000• Create and implement marketing strategy across multiple products (Music & Podcasts, SuperApp, Content consumption, etc.)• Conduct qualitative and quantitative market research to enhance future Performance campaigns• Influence product roadmap as well as single campaign management• Scrum mastering for Product and Performance Analytics team

• Launch new products, apps and promotion tools• Drive pre-launch competitive analysis, qualitative and quantitative market research• Supervise the creation of a coherent digital strategy for a Fintech product resulting in an increase of RR d7 by 5%• Develop a Performance Marketing Strategy for various online products and standalone apps (Messages and Calls, Money Transfers, Cash-back services, Music, SuperApp, etc.)• Develop a new base line of communication strategy increasing the engagement by 17%

• Assist in a launch of a new payment system VK Pay: develop the Brand voice strategy, implement it for all the brand communications;• Develop and maintain marketing calendar and launch plans with promotional activities, press releases and media support;• Work with Digital Marketing Unit to develop and fine-tune segmentation strategies;• Conduct competitive analysis and create competitive differentiation materials for the Product team;• Contribute to the development of promotional strategy, which included: creative elements, set KPIs, set budget plans, launch timing, promotion process and media planning.

• Convert organic audience as well as payed traffic into subscription members• Create an online community for VK.com products increasing number of followers from 40k users up to 900k users • Promotion campaigns management: information gathering on trends, creation of tag-lines, as well as research for community insight

Data analysis, terrific reaction speed and analytical skills required to process vast amount of information in limited time frame.

Curricula design of all language levels (A1-C2) for ESL adult students;Creation of a set of audio-visual didactic resources to help students develop their language skills;Plan, design and run an educational program for Proficiency students on accents;Prepare extra-curricular activities and after-school assistance for individual students;Design and run a personal lecture course with a discussion club for ESL students on Post-Modernism in contemporary art and literature.