Olga Papandreou Email & Phone Number

Heerbrugg, Canton Of St. Gallen, Switzerland

• Creating, managing and executing compelling global, multi-channel marketing communicationcampaigns for the entire Machine Control division products (hardware, software and services).• Creating, managing and executing product launch projects, including concepts, documentation (e.g.,USPs, value matrix, positioning, messaging, internal and external communication, pressreleases, media publications), marketing assets and go-to-market tactics for the key markets.• In… Show more • Creating, managing and executing compelling global, multi-channel marketing communicationcampaigns for the entire Machine Control division products (hardware, software and services).• Creating, managing and executing product launch projects, including concepts, documentation (e.g.,USPs, value matrix, positioning, messaging, internal and external communication, pressreleases, media publications), marketing assets and go-to-market tactics for the key markets.• In collaboration with the product management team, creating and maintaining online and digitalassets (websites, articles, customer stories, blogs, expert insights) that consider the customerjourney and address their main pain points.• Leading division's product marketing team Show less

Heerbrugg, Canton Of St. Gallen, Switzerland

• Created and managed strategic marketing documentation and messaging frameworks for allproduct launches.• Developed and executed yearly, strategic marketing campaign framework and campaign planaligned to business unit objectives.• Created and published industry and application-focused content.• Worked closely with cross-functional marketing operations teams to schedule, manage andexecute all campaign deliverables.

Zürich Area, Switzerland

• Working with the sales teams to identify and establish best practice and global standardization in terms of dealer management processes. - Territory development plans- Dealer Recruitment and Appointment- On boarding of dealers (contractual & compliance processes)- Processes for agreeing annual dealer targets- Ongoing dealer performance management processes- Administration and Maintenance of Salesforce CRM and training sales TM’s globally - Monitoring Terex Proven… Show more • Working with the sales teams to identify and establish best practice and global standardization in terms of dealer management processes. - Territory development plans- Dealer Recruitment and Appointment- On boarding of dealers (contractual & compliance processes)- Processes for agreeing annual dealer targets- Ongoing dealer performance management processes- Administration and Maintenance of Salesforce CRM and training sales TM’s globally - Monitoring Terex Proven Sales Process (TPSP) usage• Documenting and combining all above agreed aspects and processes into a standard ‘Dealer Management Playbook’.• Directly supporting sales team with above tasks during meetings with current and prospective dealers. Show less

Zürich Area, Switzerland

Schaffhausen, Switzerland

Discover MyJohnDeere.com! http://discoveroperationscenter.com/en• Train (development and execution) the John Deere dealer network on John Deere’s Precision Agriculture online portal (MyJohnDeere.com)• Develop, follow up and execute country specific strategies and Go-To-Market approach• Customer visits for identifying additional product requirements, country specific needs and product/solution feedback • Evaluating customer base, in all Central European countries, to… Show more Discover MyJohnDeere.com! http://discoveroperationscenter.com/en• Train (development and execution) the John Deere dealer network on John Deere’s Precision Agriculture online portal (MyJohnDeere.com)• Develop, follow up and execute country specific strategies and Go-To-Market approach• Customer visits for identifying additional product requirements, country specific needs and product/solution feedback • Evaluating customer base, in all Central European countries, to identify the right customer candidates for MyJohnDeere.com reference/piloting• Evaluating potential and getting in contact with agricultural software companies with the aim to partner and offer comprehensive solutions to mutual customers in different markets• Working closely with Key and Strategic accounts Show less

Schaffhausen, Switzerland

• Execute country-specific Go-To-Market plan for Crop Care and Agricultural Management Solutions (Demos, campaigns, trainings, etc.) • Develop and execute training on Crop Care and Agricultural Management Solutions in-country and European level• Introducing new products and products updates, supporting demos and customer events• Frequent customer visits – with a focus on Key and Strategic Accounts – supporting the sales process and collecting customer feedback• Collecting… Show more • Execute country-specific Go-To-Market plan for Crop Care and Agricultural Management Solutions (Demos, campaigns, trainings, etc.) • Develop and execute training on Crop Care and Agricultural Management Solutions in-country and European level• Introducing new products and products updates, supporting demos and customer events• Frequent customer visits – with a focus on Key and Strategic Accounts – supporting the sales process and collecting customer feedback• Collecting competitive pricing and information of the main competition in the different markets • Experienced in utilizing telematics for machine proactive support, proactive maintenance, vehicle performance, and efficiency increase Show less

Schaffhausen, Switzerland

• Communicating to John Deere dealer network the new approach of Services Sales and Proactive Support• Develop country specific service packages but also a strategy on marketing them, setting roles and responsibilities and execution • Identify dealer manpower and training needs to comply with the targeted level of the FarmSight™ Certification • Organized John Deere Dealer FarmSight™ Workshop and followed up with different countries actions plans

Scaffhausen, Switzerland

Doing 2-3 month project assignments at following departments: • Dealer Development - Supported FarmSight™ Strategy roll-out, dealer data maintenance• JDIN Aftermarket – Active support with presentations at European Parts Expo in Faro, PT• 4 weeks with dealers - Getting familiar with dealer organizations and processes• Central Services - Pricing & pricelist maintenance, shipping, order fulfillment, accounting• Crop Care Factory Horst, Netherlands - Training material… Show more Doing 2-3 month project assignments at following departments: • Dealer Development - Supported FarmSight™ Strategy roll-out, dealer data maintenance• JDIN Aftermarket – Active support with presentations at European Parts Expo in Faro, PT• 4 weeks with dealers - Getting familiar with dealer organizations and processes• Central Services - Pricing & pricelist maintenance, shipping, order fulfillment, accounting• Crop Care Factory Horst, Netherlands - Training material development for new products• Waterloo Tractor Factory, Iowa USA - Supporting new product introduction event• Training Department - Supported new online training tool roll-out and data migration • Marketing Department – Organized 6M Series Tractor road show across Europe Show less

Schaffhausen, Switzerland

• Conducted NAME Market Analysis for the 5 Series Tractors as a base for business case• Conducted North Africa Market Analysis on Small Square Balers for identifying potential• Conducted North Africa Market Analysis for small grain combine harvesters• Preparing Performa Invoices for tenders for the Territory Managers • Other administrative tasks related to the ordering process, order code confirmation, order monitoring and freight costs calculations

Tifton- Ga

Working on field experiements related to Precision Agriculture. Main crops were cotton and ground nut (peanuts). Experiement description:On Cotton:In the cotton field we had different plots with different treatments (growth regulators and irrigation) and the aim was to identify any possible relation between the different treatments with the cotton biomass, number of fruits, weight of dried cotton and weight of stems. Cotton plant samples (3-4 plants) were taken regularly, seperated into… Show more Working on field experiements related to Precision Agriculture. Main crops were cotton and ground nut (peanuts). Experiement description:On Cotton:In the cotton field we had different plots with different treatments (growth regulators and irrigation) and the aim was to identify any possible relation between the different treatments with the cotton biomass, number of fruits, weight of dried cotton and weight of stems. Cotton plant samples (3-4 plants) were taken regularly, seperated into stems, leaves, fruits and mature cotton, dried and then mesured. In addition to the leaf weight, NDVI measurements were also taken before leaves were dried. All these various factors gave us the indication what could possibly be the best treatment for cotton to increase productivity. On peanuts:Described on the Bachelor's Degree Dissertationfound below. Show less