Responsibilities• Direct management of Marketing Department (4 ppl);• Marketing activities planning and execution;• Marketing budgets planning and control;• Supervision of performance of planned and ad hoc tasks;• Supervision of marketing cost efficiency;• Compliance control to the Kronospan group policy;• Selection of marketing services suppliers via tenders or negotiations;• Follow up and control of marketing services providers;• Global marketing materials localization;• Development of local marketing and promotional materials (brochures, banners, give-aways, etc.) and presentations by own brands: Kronospan, KronoOriginal, Kronodesign, Kronobuild;• On-time and efficient sales and marketing materials production and placement;• Corporate video, audio and graphic content development (radio ad spots, video and photo materials for TV programs, corporate movies, OOH banners; brand promotion in magazines and TV projects);• Event management (organization and participation at the Furniture and Building fairs, “Home” fairs, product presentations for the group up to 300 persons, etc);• Cooperation with Clients in planning, preparation of marketing events, promo actions for own brands;• Successful merchandising of products in customers’ showrooms;• Organization of efficient marketing campaigns to increase sales revenue for particular products with target Client groups;• Development of interior and exterior design concepts, management and control of local designers group.Achievements• Set up and organization of company’s Marketing Department (4 ppl)• Participation in over 30 international and domestic fairs and events. “Home” fairs were organized from scratch• Over 80 product trainings, education and promotions were arranged covering 3500-4000 potential and actual customers• Organized over 10 joint distributors’ events• 2 products placement arranged by participation in TV project “Pod Kliuch”• 5 interior design projects were developed and implemented

From Y’13 I fulfilled the responsibilities of the Minsk office Director (administrative tasks and paperwork control) in addition to my core responsibilities: to build and maintain a strong continuous relationship with the key Clients; continuous Sales growth to existing Сlients; new services sales increase; Clients base expansion; to realize all the necessary functional activities as a main contact for a portfolio of international customers of FMCG companies; supporting the Clients in developing effective Marketing and Sales strategies; budgeting, turnover responsibility; annual OP targets fulfilment; deliver consultative insight & recommendations against key business issues; presenting results and recommendations based on in-depth market analysis; inter-divisional Project Management; proposal preparation and contract negotiations; leading the commercial team in Belarus (up to 4 persons)Achievements:• Effective managing from 10 to 35 Clients simultaneously: including Global accounts like Nestle, Coca Cola, Mondelez, PepsiCo, JTI, BAT, Danone, Ferrero, Heineken, Efes, Henkel, Kimberly Clark, etc• Active Clients base expansion: 5+ Clients annual numerical increase (over 14% of total quantity) including global ones• Stable sales growth to existing Сlients: (the biggest contract was increased by over 4 times; top-1 local manufacturer contract was increased by more than 3 times)• Compliance with business costs and revenue optimization approach (Clients contracts value revision (increased up to 63%)• New services expansion: Consumer Researches sales increased by 3 times; Global Sales data sales resulted in the Y’15 deal of 6 countries data purchase; Sales Effectiveness Instruments intensive promotion lead to 2 actual sales• Confident compliance to local market RMS annual OP targets• Participation in Global projects: Heineken OneTAP Project implementation in Belarus• Good FMCG trends knowledge due to dealing with all industries Food, Drug, Tobacco, Alcohol, Dairy

• Develop and maintain strong continuous relationships with key Client contacts• Realization of all the necessary functional activities as a main contact for a portfolio of local and international customers of FMCG companies;• Supporting the Clients in developing effective Marketing and Sales strategies;• Presenting results and recommendations based on in-depth market analysis;• Proposal preparation and contract negotiations;• Deliver consultative insight & recommendations against key business issuesAchievements:• Sales were increased up to 30% by value• Good knowledge of Nielsen products available at the local market and aspiration for learning more• Very fast independent Clients management start: after 1 month from the date of joining the Company

Market research and analysis (Children's books); analysis of Company's sales results (Eastern Europe, Baltic countries) and targets-setting for the future periods; potential partners finding; analyzing the purchasing behavior of target customers; development of the strategy for Sales manager's communication with new partners; optimization of key-partners communication (incentive events, promotions, special offers, production and distribution of give-aways, support with in store display and communication); opportunity tracking.Achievements:• Detailed analysis of Company's sales results was carried out (regions: Eastern Europe, Baltic countries)• From 5 to 20 potential partners were found in each of the countries under research; recommendations for Sales manager's communication with partners were developed

Market research and analysis (IT software); support of partner sales and direct sales deals (worldwide); opportunity tracking, contract negotiations; preparation of marketing events; marketing support of sales.Achievements:• Localization of software was initiated• 2 clients have reached the stage of concluding a deal (up to February, 2011 software sales activity was not carried out)

Marketing support of all the range of LGE products (home appliances, TV, audio, video goods, IT products, GSM phones) at the whole Belarusian market; management of merchandizing and floor sales men training department (25 persons); managing ATL (OOH, Press, Internet, TV) and BTL (PR included) activities; developing and conducting promotion campaigns/ PR events/ exhibitions/ educational seminars and other marketing programs and events; develop and execute collaborative promotion program with strategic accounts; conducting market research and analysis; monitor competitiveness of the products; carrying out periodic and event-level communication for campaigns and marketing programs; identifying the optimized media mix to achieve the goal; selecting best communication and advertising agency and managing partnership for best quality; developing and utilizing marketing ROI analysis; training and maintaining floor sales men; leading and help to operational excellence improvement of retail managers; develop and execute response strategy for competitor’s promotions; analyzing the purchasing behavior of target customer; manage in store display and communication; production and distribution of give-aways and catalogues.Achievements:• Merchandizing and floor sales men training department created from “zero”• Annual sales volume of home appliances increased by 30% • Total annual sales volume increased by 10%• 6 national promotion campaigns for LG goods (GSM, WG and REF) executed• More than 50 co-op promotions with distributors executed• According to inquiring Brand awareness increased 10 times in IT sphere• Quantity of publications in press and internet increased 10 times

Placing the orders; shipment documents control; calculating and placing the payments; drawing up specifications to the contracts and making changes in them; controlling of ordered and shipped goods correspondence to the current specifications; carrying out negotiations with the supplier and settlement of problems arisen; entering and processing of applications for the necessary number of trucks in the transportation portal; control of goods shipment and delivery; informing of all interested departments about the current state of deliveries; drawing up the necessary reports.Achievements:• Within a very short term I started to fulfill my duties independently

Market research and analysis (laboratory equipment); carrying out negotiations and business correspondence with customers and producers (USA, Germany, Canada, France, Italy, Great Britain, Poland, Switzerland, Russia, etc.); tender documents preparation; drawing up and translation of contracts, invoices, technical documentation, promotional material, custom clearance documentation; presenting and promoting of a new product at the Belarusian market including its registration in the Belarusian State Register of Measuring Instruments; payments transfer, including effecting payments to foreign contractors; filling “strict accounting” forms (invoices, VAT invoices), etc.Achievements:• More than 10 dealer’s agreements with foreign companies were concluded, 3 of them — exclusive ones• One type of measuring instruments was registered in the State Register of Measuring Instruments of Belarus (Water activity analyzer, Germany)• More than 100 contracts were concluded and executed (2 of them — turnkey delivery of physical-chemical laboratories) with such clients as: JVCJSC “Grodnobioprodukt”, P/A “Minsk Tractor Works”, SI “National Center for Hygiene, Epidemiology and Public Health”, HI “Mogilev Regional Center for Hygiene, Epidemiology and Public Health”, etc.• The “Client-bank” system was mastered

Carrying out negotiations and business correspondence with customers and laboratory equipment manufacturers (USA, Germany, France, Italy, Spain, Great Britain, Pakistan, Poland, Japan, Russia, etc.); drawing up plans for the following financial year; tender documents preparation (tenders of World Bank and CIS countries institutions); drawing up and translation of contracts, invoices, technical documentation, promotional material, custom clearance documentation; exhibitions and seminars organization, etc.Achievements:• More than 4 dealer’s agreements with foreign companies were concluded, 2 of them — exclusive ones• More than 20 tender offers were prepared (including those made in English)

Data input and analysis, control of data logical correspondence, office equipment operation, setting up tasks (in the same department there were 3 more secretaries), controlling and planning the activity of the department, etc.