Olga Rogacheva Email & Phone Number

Москва, Россия

Московская Область, Россия

Import and wholesale of dental consumables and equipment from Europe, LatviaCommercial Excellence- Business plan and profit targets in Russia- Reshaping dealers network to ensure business growth and market coverage- Participating in industrial exhibitions expanding networking opportunities- Assessing dealers performance and setting new goals and objectives- Developing forecasts and financial controlsMarketing- Market intelligence- Market evaluation and projection to determine areas of influence and efficient plan of action- Shaping pricing strategy with regular market price monitoringOperational efficiency- Managing contracts and commercial offers- Tracking logistics processes- Keeping track of valid registration certificates

Moscow, Russian Federation

Manufacturer of innovative dental solutions: scanners and software (Global)Commercial excellence - Responsible for the total revenue and profits of the Company in Russia- Gained 40% market share in 3 years from scratch with sales growth over 150% YoY- Developed efficient country business plans, outlined short and long term plans and objectives- Developed and introduced commercial policy- P&L control to deliver business profitability targets- Managed and reevaluate the network of 10 dealers, onboarded 6 new dealers (global and local), implemented dealer contracts- Adapted business processes in accordance with local legislation- Implemented dealer formal qtr. Business Review meetings, Annual dealer meetings to assist dealers in reaching mutual targetsMarketing- Implemented product introductions in connection with company marketing strategy- Arranged and participated in relevant exhibition shows, , updated CRM and online Academy database, stimulated a great customer experience- Secured the strategy of marketing activities to support the growth of sales, segmentation and targeting. Responsible for company’s positioning in the region- Encouraged data-driven business approach via business intelligence tactics- Builded up a close relationship with KOLs- Mapped customers and focused on top-end segmentCrisis management- Developed risk management strategy to face new competitive landscape during COVID-19 maintaining sales development and obtained growth of 150%People management- Builded, developed and supported the local organization which includes a broader set of functions for efficient and collaborative performance with the focus on talent development and team’s efficiency- Managed a team of 2 people: Product Specialist and Regulatory Specialist- Onboarded and expanded expertise and professional skills of the team members in order to provide the best possible support for 3shape sales in Russia- Introduced an empowering and trustful culture

Russia

Manufacturer of innovative dental solutions: aligners, materials, intraoral scanners and software (Global)Launch and commercial excellence- Prepared and shaped Company strategy for launch of direct sales in Russia- Developed and introduced commercial policy- Introduced ROI approach to evaluate educational programs efficiency and developed new opportunities- Shaped customers database according to Company’s objectives- Prepared key programs and tools to address specific sales growth strategies and goals, specifically around the areas of practice development, key account management and services- Handled marketing activities, including preparation of the launch and launch execution- Addressed to industry KOLs and ensured cooperationSales management- Developed sales plans for the territories and key accounts- Intensively interacted with key customers- Managed large accounts/DSO from exploring, creating relationship with heads of organizations, presenting new Company’s profile, identifying the proper product mix to closing dealsPeople management- Took on leadership and managed team of 3 Sales Managers and additionall stuff members, intensively educated, motivated and prepared them for launch - Introduced an empowering and trustful culture

Moscow, Russian Federation

Dental equipment manufacturer, ex-Siemens Medical Technology Division (Global)Commercial excellence - Executed the sales plan of a complete range of company’s flagship equipment with regional team at appointed territory- Generated new leads via product presentations and demonstrations - Actively drove leads to closing sales contracts- Cooperated with distributors on price negotiation, project development, service and educational support - Followed up generated leads with help of regional sales managers (product demo on place, reference clinic/doctor, showroom visits, seminars and master classes, etc.) - Constant product support of existing clients Marketing- Launched and managed an innovative project on Integrated Implantology - Conducted educational trainings for KOLs (lectures, hands-on)- Organized and accompanied dental professionals and KOLs to HQ for product and clinical trainings- Planned and controlled marketing budgets - Gathered information on competition and prepared reports and presentations on a regular basis: pricing, distribution channels, marketing activities, market shares - Identified and targeted critical end-users/key opinion leaders - Built a network of CAD/CAM doctors society, opinion leaders, trainers and referent doctors/clinics; cooperated with KOLs on mutual business activities - Established working relationships with critical Universities, Institutions and End-users - Initiated appropriate products leaflets, brochures, .ppt product presentations in RussianPeople management- Managed, motivated and empowered sales team of 7 people (matrix subordination)- Organized and conducted regular product trainings for sales team

Moscow, Russian Federation

Import and wholesale of dental consumables and equipment- Fulfilled sales goals - Created and managed subdealers network- Introduced and implemented marketing strategy for product portfolio- Trained sales team on product portfolio and Integrity Selling- Participated in professional medical exhibitions, congresses, conferences

Moscow, Russian Federation

Import and wholesale of dental consumables and equipment- Created and executed marketing plan, conducted market research, established commercial policy- Provided sales team and distributors with product trainings, marketing tools- Arranged product promotion via marketing activities such as seminars, workshops. Participated in exhibitions, congresses, conferences- Executed product launches- Supervised product registration process- Analyzed and forecasted stock level and sales- Participated in corporate product meetings and presented business strategy and results

Moscow, Russian Federation

Import and wholesale of dental consumables and equipment- Created and executed sales and marketing plan- Forecasted and analyzed purchase and sales according to the sales strategy- Product-mix - Established pricing strategy- Developed cooperation with new customers and KOLs- Supported sales team and distributors with product training, marketing tools- Participated in exhibitions, congresses, conferences- Conducted market research: competitors, market trends, consumer expectations

Moscow, Russian Federation

Import and wholesale of fresh delicacy seafood- Processed placed orders and forwarded them to supplier- Controlled shipments to customers- Supervised on-time payments- Controlled logistics processes- Calculated profitability and pricing- Supervised registration and certification process

Certificate, Organizational Leadership

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Social Work