Olga Sidorenko Email and Phone Number

Effective management of the radio station’s advertising department aimed at increasing revenue, attracting new clients, and enhancing brand awareness. Optimization of department processes and implementation of creative strategies to expand the client base and improve the efficiency of advertising campaigns. • Managing the team, setting tasks, coordinating the department’s work, and monitoring project execution. • Conducting negotiations and signing contracts with key clients, creating commercial proposals. • Coordinating advertising campaigns and ensuring their execution. • Creating advertising products and proposals tailored to client requests. • Evaluating the effectiveness of advertising campaigns, providing regular reports, and analyzing department performance metrics. • Developing concepts for advertising projects across various media platforms, including radio, television, and the internet.

We are the interactive agency Underwood Interactive. We create marketing solutions for the sale of real estate before its final implementation.These are comprehensive cases for developers: architectural project visualization and based on this, video presentations and video ads; 3D and VR tours; augmented reality brochures; project branding; websites, Instagram and other social media design; mobile applications; virtual showrooms; interactive layouts. • Planning, coordinating, and managing company projects • Organizing meetings, phone negotiations, and conference calls • Coordinating project-related matters between clients and the company team • Recruitment functions: posting job vacancies, initial screening and selection of resumes, maintaining a candidate database • Coordinating all interview stages with candidates, conducting interviews, and testing candidates.

• Based on the department’s plans, planning individual sales volumes and target indicators for the development of an active client base. • Weekly planning of client visit and call schedules. • Regular calls and personal visits to existing and potential clients according to the schedule (and outside the schedule if necessary), conducting all necessary negotiations with them regarding the terms of sale and payment procedures. • Organizing, preparing, and signing contracts with new clients, and re-registering contracts with existing clients if necessary. • If needed, advising clients on optimal order composition based on the specifics of their business and the company’s strategic focus on long-term cooperation with the key client. • Determining the discount size (price list column) based on the company’s current rules and regulations, consulting with the department head in case of any non-standard situation. • Performing merchandising activities. • Actively training client personnel on methods to increase sales efficiency of company products. • Keeping a sales history for each client, as well as collecting and systematizing all available information on existing and potential clients and their needs. • Collecting and systematizing all available information on competitors. • Ensuring timely and accurate completion of all required reports and other work documentation.

• Team management: recruitment, training, organization, motivation, control, and coordination of subordinate employees • Territory management (through planning and regional distribution) • Planning, coordinating, and controlling the work of medical representatives • Participating in the development of marketing strategies and promotion tactics. Implementing promotion tactics. Analyzing efficiency and being responsible for project implementation • Establishing contacts and developing long-term partnerships on behalf of the company with Key Opinion Leaders (KOL), Decision Makers (DM) (Healthcare Institutions, pharmacy chains, distributors) • Regular communication with clients through personal visits or other means of communication • Maintaining long-term cooperation with key clients • Preparing, signing, and re-registering contracts with clients • Organizing company activities such as presentations, roundtables, conferences, and other events • Analyzing and reporting to the immediate supervisor on market trends, consumer behavior, and competitors’ activities • Analyzing the department’s performance • Continuously expanding knowledge about company products and competitors’ products, undergoing necessary tests • Providing reports within the established deadlines according to the supervisor’s requirements and corporate standards.

• Acting as Line Manager: advising colleagues on field-related issues; maintaining a positive atmosphere in the team; collecting necessary information for the marketing department, consolidating and providing timely requests, actively communicating with the marketing department; assisting in organizing a large event (help with organization, personal contact with Key Opinion Leaders (KOLs), ensuring their presence and good mood, controlling transfers, managing event participants, gathering necessary documents for the event, constant communication with clients for feedback, as well as supporting colleagues, boosting their morale, as it was the first large event for field employees). • Working in the assigned territory according to all CRM system requirements (achieving the best results among colleagues). • Working with the client base, searching for new clients. • Establishing and developing partnership relationships. • Promoting products in the assigned territory. • Actively participating in downloads and activities proposed by the marketing department. • Organizing events aimed at increasing loyalty and commitment to the company and its brands, encouraging prescriptions and recommendations. • Providing timely reporting on the work performed.

• Training new employees - visits: introducing work processes according to company policy; analyzing the structure of the visit; conducting demonstration visits; monitoring the visits of new employees; providing feedback to the employee; submitting written reports to the line manager about the work done, highlighting the positives and negatives, and planning further tasks; mentoring 4 employees. • Training new employees on CRM system usage: introducing the system according to company policy; the goal is to teach employees to work accurately with the system, meeting both qualitative and quantitative goals through proper monitoring of frequency and coverage; monitoring assigned tasks and providing feedback; submitting written reports to the line manager about the work done, highlighting the positives and negatives, and planning further tasks; mentoring 4 employees. • Was a participant in a closed privileged group aimed at maintaining close contact with the marketing department, holding personal meetings to improve sales department results, and participating in pre-cycle meetings. • Actively participated in workshops: in 2016, proposed modernizing the workshop, with the idea based on the fact that over 80% of information is perceived through visualization. After the workshop, received positive feedback from colleagues across all regions and thanks. • Establishing contacts and negotiating to develop long-term partnerships on behalf of the company with doctors, pharmacists, and KOLs. • Daily visits to “target” hospitals, pharmacies, and clinics, visiting doctors in target specialties. • Organizing conferences, individual, and group meetings with doctors, pharmacists, and opinion leaders in the medical field. • Conducting presentations. • Collecting competitor information and conducting market analysis. • Providing consolidated weekly reports.

Work in the assigned territory according to all CRM system requirements: • Working with the client base, searching for new clients. • Establishing and developing partnership relationships. • Increasing company and brand awareness. • Promoting products in the assigned territory. • Actively participating in downloads and activities proposed by the marketing department. Due to active work, awarded “1st place in the sales ranking for the first half of the year in the GP line.” • Actively participating in various exhibitions, congresses, and conferences, including business trips. Received a letter of appreciation for helping organize the “II Republican Congress of Leading Doctors of Kazakhstan.” • Organizing conferences, individual, and group meetings with doctors, pharmacists. • Conducting presentations. • Collecting competitor information and conducting market analysis. • Providing weekly reports.

Retail sales of medicines and medical devices: • Creating purchase requests for medicines based on price analysis from distributors • Dispensing medicines according to insurance policies • Conducting lectures for pharmacists on the knowledge and use of pharmaceutical products • Conducting market competitor analysis • Consulting and selling cosmetic products • Business trips within the CIS to gather necessary information on product promotion • Presenting new products, sales techniques, and training staff