Olga Trifone (Bobyleva) Email & Phone Number

Fundraise Up is an online donation platform that helps nonprofits engage donors and increase revenue.As the Product Manager of the website fundraiseup.com, I am responsible for guiding the website's development and spearheading conversion rate optimization (CRO) projects.

Calcurates is a cloud-based shipping solution that helps calculate and display the right shipping methods and rates at checkout. It integrates with e-commerce platforms such as Shopify, Magento, WooCommerce, and Adobe Commerce.• Analyzed user behavior and product performance using GA4, GTM, Hotjar, and Metabase.• Identified problem areas in onboarding and worked on increasing subscription conversion rates.• Prepared technical specifications for designers and developers based on data insights and user interviews.• Improved product presentation on website and marketplace pages (Shopify, Magento, WordPress).• Coordinated the work of contractors (SEO, Google Ads, email outreach).• Prepared case studies on the use of the product.

Amasty is a leading Magento extension builder with 120,000+ B2B e-commerce customers in the USA, UK, Europe, and AU markets.• Defined the product vision and was responsible for the custom development of the website amasty.com and integrations with related services (payment routing, launch subscription model, online data synchronization with CRM and support system, support loyalty programs, page builder implementation, etc.).• Planned the product roadmap and product development using agile methodologies.• Identified customer needs and gathered requirements.• Managed collaborations with stakeholders, marketing, sales, design, and support teams.• Translated requirements into detailed specifications for the development team of 10 people and prioritized the backlog.• Analyzed product performance (GA4, GTM, Looker Studio).• Generated and tested growth hypotheses, conducted A/B tests.• Improved product visual design (Figma) and usability based on product data insights.

Squalio is an IT solutions and services provider with a focus on digital transformation, cloud, cybersecurity and software licensing.• Developed and implemented a strategy for promoting cloud products (Microsoft Azure, Office 365).• Planned and launched digital campaigns for cloud products.• Gathered requirements for improving a website and customising CRM Microsoft Dynamics 365, prepared technical specifications for developers.• Created, enhanced, and promoted offers for company products.• Coordinated content and design preparation for the website (CMS WordPress).

Seobility is a digital marketing agency.• Built from zero, trained and led a team of 5 PPC specialists.• Planned, organised and supervised the work of the team.• Systematised teamwork by documenting service specifications and methodological instructions using ITIL practices.• Prepared requirements for the technical team and launched the development of in-house software for workflow process automation and automated solutions for e-commerce clients using APIs.• Was responsible for strategic planning, campaign and budget management, and performance analysis.• Collaborated with managers from Google and other partners to address system operation issues and monitored problem resolutions.• Prepared presentations and delivered them at client events, as well as conducted educational courses on contextual advertising.

• Developed and executed effective PPC strategies to drive traffic, leads, and conversions.• Created and managed PPC campaigns across Google Ads and social media channels.• Optimized campaigns to improve click-through rates, conversion rates, and overall ROI.• Monitored and analysed campaign performance using Google Analytics.• Prepared reports on campaign performance and recommendations for improvement.

Kassir.by is a ticket operator specializing in the sale of tickets for cultural and entertainment events.• Planned and oversaw the end-to-end implementation of marketing campaigns.• Coordinated the project team's work.• Provided reports on project status and marketing campaigns, including key performance indicators (KPIs) and actionable insights.

General Management Program

Master'S Degree, Economics

Bachelor'S Degree, Management

Product Discovery