- Developed and maintained 10+ Tableau dashboards visualizing KPIs, which increased the visibility of the company’s performance, changes in trends, and marketing campaign performance and helped steer the marketing budget more efficiently.- Presented quarterly insights and recommendations to executives.- Utilized advanced SQL to analyze customer churn rates, identifying high-risk segments — insights guided targeted marketing campaigns.- Collaborated cross-functionally to segment customers by ARPU and AOV using SQL. Identified top demographics, enabling refined ad targeting that increased revenue by 9% annually.- Identified fraud transactions, validated and ensured data quality, and built data models for analysis.

- Developed 5+ interactive Tableau dashboards visualizing 15+ KPIs, enabling data-driven decision- making across sales, marketing, and operations teams. Dashboards provided real-time insights into business performance.- Utilized advanced SQL to build a centralized data model, integrating data sources from 6 different platforms. Performed in-depth analysis, uncovering key insights that optimized inventory management and saving $75K annually.- Collaborated with cross-functional teams to gather business requirements and translate it into actionable data insights, facilitating data-driven decision-making across the organization.

- Created reports on financial performance, sales trends, and operational efficiency, driving valuable insights and saving 15 hours monthly.- Researched 20+ service providers. Insights helped to save an average of 18% on repairs and maintenance.- Managed monthly payroll for 50 employees with 100% compliance, reducing errors by 60% and saving $1,000 monthly.