Data Analyst
Current- Developed and maintained 10+ Tableau dashboards visualizing KPIs, which increased the visibility of the company’s performance, changes in trends, and marketing campaign performance and helped steer the marketing budget more efficiently.- Presented quarterly insights and recommendations to executives.- Utilized advanced SQL to analyze customer churn rates, identifying high-risk segments — insights guided targeted marketing campaigns.- Collaborated cross-functionally to segment customers by ARPU and AOV using SQL. Identified top demographics, enabling refined ad targeting that increased revenue by 9% annually.- Identified fraud transactions, validated and ensured data quality, and built data models for analysis.