Olga Baranets 🇺🇦 Email & Phone Number

Lisbon, Portugal

San Francisco Bay Area, Ca, Us

Limassol , Limassol, Cy

Directed the Product Management Department at KitCode, an iGaming company, securing positive financial health by closing toxic market products; achieved a profit increase across diversified markets within 6 months.- Established and nurtured organizational principles and pivotal roles, creating new team structures for B2C and B2B units; improved clarity and decision-making, resulting in a 20% increase in operational efficiency.– Attained a 50% increase in efficiency and a 20% reduction in project delays over six months by changing quarterly planning from task lists to a roadmap with initiative decomposition; fostered instant growth and accelerated project execution.– Launched a new revenue stream by identifying growth opportunities; initiated a growth team that introduced products to two new markets, achieving product-market fit in one for the first 3 months.

Singapore, Sg

Developed an exit and comprehensive market strategy for Clarnium. Successfully validated two phases of the product, which led to securing funding for the team. Drove product growth and development initiatives to ensure market readiness and scalability.

Kyiv, Ua

As a Startup Mentor and Growth Advisor at 1991 Accelerator (the first Ukrainian Incubator and Acceleration program), I provide strategic guidance and actionable insights to early-stage startups, driving their growth and ensuring long-term success. My expertise spans a wide range of critical business areas, empowering startups to achieve significant milestones.Key Contributions:–> Viable Business Model Development: Assisted startups in crafting robust business models, resulting in sustainable revenue streams and increased investor interest.–> Product Value and Value Proposition: Enhanced startups' product value propositions, leading to greater customer satisfaction and market differentiation.–> Agile Project Management: Implemented Agile methodologies to streamline project workflows, improving efficiency and accelerating product development cycles.–> Customer Development: Guided startups through customer development processes, leading to a deeper understanding of customer needs and better market fit.–> User Experience (UX) Optimization: Introduced cutting-edge tools and techniques to create compelling UX designs, significantly improving user engagement and retention.

Fishkill, New York, Us

Zipify Apps is a portfolio of B2B Ecommerce SaaS products that help Shopify merchants increase Average Order Values through strategic upsells, cross-sells, & high-converting funnels.–> Optimized expenses and resolved deliverability issues ( (50% undelivered messages) by signing two strategic partnerships for the Conversational AI Product with US-based companies.–> Prepared product for M&A after 2 iterations of product validations with 100+ B2B users.–> Optimized SDLC increasing the delivery speed, the product quality (fewer bugs per sprint), and delivery prediction with a roadmap by integrating and scaling SCRUM in the portfolio.–> Coordinated defining and implementing OKRs and Product Northern Star for a Product Portfolio.–> Defined roles and responsibilities for more efficient communication and SDLC performance using RACI Matrix.–> Initiated and maintained a Customer Development process with the support team for better evaluation of product improvements. –> Facilitated integration of data-driven decision-making approaches for more intelligent and objective business development.–> Spearheaded products teams creation by hiring product managers, head of product for US team, and steering product practices awareness with educational workshopsThe AI and Tech stack:- NLP Platform RASA;- Dialog Flow;- SMS/MMS providers: Nexmo, Twilio, ZipWhip;- Various integrations;- AWS;- Barometrics;- Power BI.

Vienna, Vienna, At

As a seasoned startup mentor and facilitator for the Austrian "Startup Live" Kyiv Program, I play a pivotal role in guiding early-stage ventures towards market success. Through strategic mentorship and hands-on facilitation, I help startups refine their product, market, and business strategies to achieve tangible results.https://www.startuplive.org/community/olga-baranets/Key Contributions:–> Product Strategy: Guided startups in developing innovative product strategies, resulting in streamlined product development and enhanced market fit.–> Go-to-market Strategy: Crafted effective go-to-market strategies, leading to accelerated market entry and increased initial sales for multiple startups.–> Business Strategy: Advised on comprehensive business strategies, enabling startups to scale operations and secure funding from prominent investors.–> Analytics: Utilized data-driven insights to optimize business models, driving growth and improving decision-making processes.

Amsterdam, Nl

Developed an innovation agenda and design thinking workflow for Kyivstar (the biggest telecommunication company in Ukraine and part of the international “VEON” group), resulting in the integration of two startups into corporate business.–> Evaluated and negotiated contracts with two scouting companies for Kyivstar, minimizing losses and creating an innovation portfolio comprising over 300 projects, which led to successful startup integration.–> Defined potential business opportunities through Acceleration Programs, wireframes, and research, leading to the integration of two high-potential startups.

Petah Tikva, Il

In my role as a Startup Mentor and Evaluation Expert for the FC "Shakhtar" acceleration program, organized by Israeli "HYPE Sports Innovation," I provide strategic mentorship and rigorous evaluation to sports tech startups, driving innovation and growth within the sports industry.Key Contributions:–> Strategic Mentorship: Provided expert guidance on business and growth strategies, enabling startups to refine their value propositions and achieve market readiness.–> Evaluation Expertise: Conducted thorough evaluations of startup pitches and business models, resulting in high-quality feedback that helped startups improve and secure funding.–> Innovative Solutions: Facilitated the development of cutting-edge sports tech solutions, enhancing the technological capabilities and competitive edge of participating startups.–> Market Expansion: Assisted startups in identifying and penetrating new market opportunities, leading to expanded reach and increased revenue potential.–> Performance Metrics: Implemented performance tracking mechanisms to monitor progress and ensure the achievement of key milestones.

New York City, New York, Us

As the Technological Stream Lead at Techstars Startup Week Kyiv, I spearheaded initiatives that significantly enhanced the event's value and impact. My efforts in building partnerships, designing comprehensive programs, and organizing high-caliber workshops drove exceptional results for participants.Key Achievements:–> Strategic Partnerships: Secured two key partnerships, bolstering the program's resources and expanding its reach.–> Comprehensive Program Development: Designed a detailed, step-by-step guide for planning and launching IT products, covering architecture design, technology selection, technical team building, and security protocols.–> Expert Workshops: Organized and facilitated workshops featuring leading experts in AR/VR/MR, FinTech, and blockchain, providing attendees with cutting-edge insights and practical knowledge.

In my role as the AgTech Startup Mentor and Evaluator at AgTech Ukraine, I leverage my expertise to propel agritech startups towards innovation and market success. By moderating teams, guiding business strategy, and evaluating projects, I help startups navigate the complexities of the agritech industry.Key Activities:–> Hackathon Leadership: Successfully moderated teams during hackathons, fostering a collaborative environment that led to the creation of groundbreaking agritech solutions.–> Value Proposition Strengthening: Enabled startups to validate and refine their value propositions, resulting in improved market fit and customer engagement.–> Hypothesis Testing: Guided startups in checking and testing hypotheses to validate their business ideas and strategies, leading to data-driven decisions.–> Problem/Solution Fit: Assisted startups in identifying and achieving problem/solution fit, ensuring their products effectively address market needs.–> Prototyping Support: Supported startups in creating and refining prototypes, accelerating the development process and improving product design.–> Roadmap Development: Assisted startups in constructing detailed roadmaps, providing clear and actionable plans for growth and innovation.–> Comprehensive Project Evaluation: Delivered in-depth evaluations of startup projects, offering critical insights and recommendations that enhanced project viability and investor readiness.

Киев, Kyiv, Ua

–> Launched Nurse Mobile, the first patient interface for full-cycle medical assistance, achieving break-even points by validating 3 business models, integrating with 6 strategic partners, and selling services for a fee.–> Influenced and spearheaded the development of national healthcare system reformation in collaboration with the Ministry of Healthcare popularizing HealthTech.–> Advised the team of Nurse Mobile, re-launched as Doctor Online, after leaving the startup to launch 1st telemedicine experience in a country.–> Developed and executed a comprehensive go-to-market strategy for a new interface, driving a 40% increase in user acquisition through ASO, SMM, PR, and referral marketing campaigns.–> Generated comprehensive P&L reports monthly, identifying cost-saving opportunities that led to a 10% reduction in operational expenses; communicated findings to investors, boosting confidence in financial management.Steck of tools & technologies:Jira, Google Analytics, Firebase, Sketch App, Microsoft Project, Scrum Methodology, 1C, HIPAA, HL7.

Kyiv, Ua

As a Lecturer at DEV Challenge, I deliver the high-impact training workshop, equipping participants with essential skills to excel in project management and operational efficiency. My role focuses on fostering leadership, enhancing team management capabilities, and driving results through practical applications of Agile methodologies and Scrum.Skills Utilized:–> Presentations: Crafting and delivering impactful presentations that educate and inspire.–> Training: Designing and conducting comprehensive training programs tailored to participants' needs.–> Leadership: Mentoring participants to develop strong leadership capabilities.–> Team Management: Teaching effective team management strategies to foster collaboration and productivity.–> Microsoft Office: Leveraging Microsoft Office tools for efficient project management and operational tasks.–> Public Speaking: Engaging audiences through clear and persuasive communication.–> Project Management: Applying project management best practices to ensure successful project execution.–> Scrum and Agile Methodologies: Implementing Agile methodologies and Scrum practices to enhance project efficiency and adaptability.–> Driving Results: Ensuring training outcomes translate into real-world successes for participants and their organizations.

Kyiv, Kyiv, Ua

In this position, I played a pivotal role in advancing innovative urban solutions by guiding and educating early-stage ventures. My expertise in business model development and value proposition creation helps startups achieve strategic growth and market success.Skills Utilized:–> Strategic Planning: Developed and implemented strategic plans for startup growth and market entry.–> Mentoring: Provided tailored mentorship, enhancing startups' business models and value propositions.–> Technology Integration: Guided the integration of advanced technologies into smart city solutions.–> Sustainability Advocacy: Promoted sustainable practices within urban innovation.–> Educational Workshops: Conducted high-impact workshops and lectures to educate and empower startup teams.–> Market Strategy: Advised on effective go-to-market strategies, ensuring successful product launches and adoption.

Dnipro, Ua

Managed PocketGuard mobile app, a personal financial assistant for US customers, based on INTUIT API integration.Achieved a 200% increase in onboarding conversion by developing clear in-app user guidance and backend tech issue resolutions, leveraging INTUIT API Errors differentiation to drive higher user satisfaction and retention.Strengthened user acquisition and adoption by establishing a comprehensive customer journey funnel measurement, consolidating data into a standardized dashboard, and optimizing campaigns, driving a 30% rise in new users.Implemented data-driven UX enhancements and streamlined customer service protocols, informed analytics from Flurry, Mixpanel and Google Analytics, leading to a 10% boost in retention rate.Spearheaded the go-to-market strategy for the Android app launch, coordinating cross-functional teams to achieve a growth in user base.Managed product development lifecycle (LCSD) process, roadmap and cross-functional teams.Steck of tools & technologies:Asana, Mixpanel, TUNE, Google Analytics, Play Market & App Store, MailChimp, Mandrill.

Dnipro , Ua

Launched a B2B2C service based on banks acquiring (payment processing) offering personalized promotions to cardholders, driving increased card transactions at PrivatBank, recognized as the most innovative bank by Chris Skinner and global ratings in 2015-2016.–> Executed a successful Beta launch with two national retail companies, achieving a daily turnover of 3M UAH, validating the effectiveness of the personalized offers service at scale.–> Designed a comprehensive software system integrating 5 companies within the transaction cycle.–> Orchestrated efforts of product, engineering, marketing, sales, and support teams, along with 2 business partners, to launch a platform and expand a business users base via a revitalized B2B sales process.Steck of tools & technologies:Basecamp, Redmine, Big Data SQL, Corezoid, E-document system, acquiring, e-commerce, communication & internet marketing, sales, acceptance testing, customer alpha, and beta testing,

Dnipro , Ua

Pioneered the development of Ukraine’s first national eCommerce platform for transport and event tickets, featuring web, TSO, ATM, and mobile interfaces, driving a 30% boost in customer engagement and revenue. https://bilet.pb.ua/–> Built and maintained user adoption funnel and acquisition:––> more than 400 advertising experiments in a year (big data, online and offline marketing tools), >100 were effective and were scaled;––> Internal communications improvements from 0,24% to 2,14%;––> Internet marketing Improvements conversion of bilet.pb.ua growth 0,00% -> 2,05% and privat24.ua 17,01% -> 25,1%;–> Simplified user experience with direct integration to the provider's system to avoid manual exchange process, which increases the service's market share.–> Maintained and developed the platform interface in 6 sales channels (Prototyping in Axure);–> Managed 4 global campaigns with millions budget: sales growth of each product in the range of 150-300%;–> Automated process of campaign's customer cashbacks with middleware software Corezoid and saved 720 pers./hour = 60000 UAH–> Promoted within 4 months due to strong performance and organizational impact - ahead of schedule by 12 months.Tools&Technologies:Axure RP, Redmine, CRM communication system, HTML Layout, Corezoid, Google Analytics, SEO, SMM, offline marketing, and research instruments.

Drove growth and innovation through strategic business development, partnership cultivation, and integration of new services. My focus on content marketing and strategic initiatives has consistently delivered exceptional results.Content Marketing: Expertise in creating and executing content strategies that drive engagement and lead generation.Service Integration: Proficiency in identifying and integrating new services to expand market offerings.Partnership Development: Strong ability to establish and nurture strategic partnerships.Market Research: Skilled in conducting market analysis to inform business strategies.Client Relationship Management: Excellence in building and maintaining client relationships.Leadership: Effective team leadership and project management to drive business development initiatives.Negotiation: Strong negotiation skills to secure beneficial partnerships and deals.

SuperDeal is a Ukrainian analog of Groupon 1st in UkraineThe main responsibilities:- partner research;- sales service;- organizing the best offers for customers from partners in Dnipro;- communication with head office in Kyiv;- planning and managing local activity;- execution, and holding of documentation.Result:Connected 80 business for 3 months

Montreal, Quebec, Ca

The Best Seller of AIESEC in Ukraine in 2010 Award. I implemented 1st technical internships with IT companies.Working with the external environment of the local committee:- Representing the organization at events for NGOs and the public sector.- Year Planning.- Organizing partnerships for projects.- Training and leading a team.- Managing the project portfolio and business proposals.- Conducting training in selling and self-presentation.

Master Of Business Administration - Mba, The Executive Development Program "Be Tech. Client Focus Strategy"

Master'S Degree, International Economics

High School Graduate, General Studies