• Develop and execute social media program for Facebook and Twitter; launch City handle on Instagram. More than doubled Twitter and Facebook followers. Grew Instagram to more than 10,000 followers. Increased community engagement by more than 200% in 2020. • Integrate communications messaging and strategies into social media and marketing campaigns.• Translate marketing analytics and research into marketing strategy for various City initiatives, including THIS is Chula brand campaign.• Devise communications plans and engagement strategies to reach diverse audiences. • Lead and optimize strategy development, planning and marketing budgeting for all marketing channels, including social media.• Define marketing KPIs and implement analytics, and reporting methods to gauge success.• Interface with all levels of management from politicians to City Manager and Directors.• Execute Facebook, Instagram and Google campaigns for various City initiatives.• Media relations for crisis communications including social media and press releases.• Grant writing experience with more than $200,000 in grants funded for fiscal year 2019.• Negotiate and execute contractual agreements with subcontractors• Manage consultants and relevant workflow, including managing other staff and deliverables from conception to execution.• Coordinate activities, manage and allocate resources with various City departments and stakeholders. • Develop close relationships, while working with various departments, legal team to create policies. • Lead staff on a number of projects and varying priorities at the same time. • Manage sponsorships and sponsor benefit packages totaling more than $250,000.• Launched online permitting process for special events, filming permits and block parties.

• Created and executed seasonal and year-round plans for all print marketing for five brands including, ProFlowers, Shari’s Berries, RedEnvelope, Personal Creations and Cherry Moon Farms. Plans based on new customer acquisition and revenue based objectives. • Forecasted projected units/orders sold, cost per unit/order (CPO), average unit/order value (AUV/AOV) and new customers. On average, increased new customers by 17% while decreasing CPU by 21% YoY; Generated $5.7 million in revenue. • Managed print marketing budget for all brands, with a total of $1MM in marketing budget. • Managed relationships, negotiated media buys and executed creative placements with core vendors for all brands. • Drew upon consumer insights/previous learnings to create ads that provided a lift in dollars per thousand (DPM) and response rate. On average, increased DPM and response rate by 26% YoY. • Experience presenting to CEO and other C-suite executives, along with all other levels of business.

- Write copy for ads, emails blasts, web banners/buttons and direct mail pieces for FireRescue Magazine; assist with other publications/conferences/websites as necessary - Write press releases for publications, conferences and conference speakers- Assist with the launch of three web sites; JEMS.com, FirefigtherNation.com and LawOfficer.com- Organize over 26 tradeshows while creating and maintaining $86,000/year budget- Manage over 125 speakers for the EMS Today Conference & Expo and the FireRescue Magazine Conference & Expo- Create strategies for web site traffic growth- Develop social media strategies for FireRescue Magazine and EMS Today Conference & Expo on JEMSConnect, FirefighterNation, Facebook, and LinkedIn.

- Manage over 125 speakers for the EMS Today Conference & Expo- Organize over 26 tradeshows while creating and maintaining $86,000/year budget - Administrative duties for Marketing Dept. - Staff tradeshows as needed- Work on SEO and SEM for JEMS.com

• Advocated decisions on behalf of students at the university local and statewide levels while representing18,000 students for a multimillion-dollar corporation. • Facilitated the planning, execution and development of the tasks, events and initiatives of 30 people as well as program development, evaluation and coordination of the meetings.• Managed the Student Government office and maintained the $80,000 budget, developed budget for following year.• Vice chaired the Personnel Committee, overseeing HR for over 40 employees.• Organized a voter registration drive, enticing more than 300 students to register to vote.

• Coordinated various campaigns to promote non-profit organizations on campus and in the community like Environmental Council and Big Brothers Big Sisters.• Wrote, edited and distributed press releases for the various non-profit student groups.• Compiled database of public relations contacts.• Organized one time and weeklong events to build awareness of community services like Earth Day and Make a Difference Day, attracting between 50 to 500 volunteers.