Olga Davidian Email & Phone Number

Geneva, Ge, Ch

Santa Cruz, California, Us

Within the role of Dsiplay and Accessory lead I was responsible to lead theintegration of newly acquired brand by HP- Poly (former Plantronics). My regions of responsibility were Europe and Asia (including Japan). My role encompassed overseeing product onboarding, inventory planning, and ensuring seamless e-commerce integration across countries. Collaborating closely with cross functional teams, we had to focus onbuilding seamless customer experience under HP brand, ensuring product visibility in the web store, product availability, building up brand awareness and cross-sell with our PCs. CRM program had to bereviewed to include new Poly brand, telesales teams trained to sell stanadlone as well as attach. Traffic had to be redirected from poly.com site to the new hp store sites in every country, SEO built up.It was a great project that strengthened my knowledge of every area of e-commerce business operation.

Fountain Valley, California, Us

HP has acquired HyperXgaming accessories brand in 2021 and I had to lead its integration into HP Store ecosystem as part of my Display and Accessories role. Ensuring relevant product portfolio is selected for European and Asian country, sufficient, but not excessive quantities are ordered on time for the launch, as well as made publicly visible across the Stores. Business growth expectations were very high, and we have delivered steady Quarter on Quarter growth, by ensuring every element of e-commerce business was set up - from telesales training to CRM nurturing flow, to on-site merchandising to sales and promotion calendars. During the integration year we worked a lot, we faced many great challenged, but staying focused, planning and executing step by step lead us to having a great part of our business - HyperX gaming Accessoires that are enjoyed by many games of all aged and levels.

Palo Alto, Ca, Us

• Defining and deploying the Display & Accessories strategy through International Digital Direct (HP Store / eCommerce)• Enable Market & Country Digital Direct teams on the 4Ps• Business planning: quota guidelines, game-plan execution, forecast monitoring and proposal of corrective actions when gaps to track• Defining growth initiatives: owner of business plans to support Segment growth, best practices sharing• Interface with Category, Alliances, Marketing teams• KPIs: revenue & margin, HP Store share of business, penetration and connect rate

Palo Alto, Ca, Us

Responsible for driving the online introduction of HP’s new products on HP eCommerce Store across 8 countries. Guiding and driving local country teams. Setting up central launch strategy, processes, ensuring efficient launch aimed at awareness and conversion.Main Responsibilities & Accomplishments:• Work with WW Marketing and Product teams on defining upcoming product plans, digital assets and bringing them to Europe• Work with local country teams to inform them on the digital plans for coming products• Drive central asset creation & localization, as well as campaign launch plans.• Digital campaign performance analysis

Palo Alto, Ca, Us

Responsible for driving the online introduction of HP’s new products on HP eCommerce Store across 8 countries. Guiding and driving local country teams. Setting up central launch strategy, processes, ensuring efficient launch aimed at awareness and conversion.Main Responsibilities & Accomplishments:• Work with WW Marketing and Product teams on defining upcoming product plans, digital assets and bringing them to Europe• Work with local country teams to inform them on the digital plans for coming products• Drive central asset creation & localization, as well as campaign launch plans.

Palo Alto, Ca, Us

Driving EMEA marketing campaigns ensuring WorldWide campaign adaptation to EMEA region with country-specific adaptations. Budget management of $1m / year to support EMEA campaign operational needs.Main Responsibilities & Accomplishments:• Created and establishes a digital team of 16 people, consisting of Project managers, Web developers, Designers and maintenance resources. Agency contractors were brought in on demand basis.

Palo Alto, Ca, Us

Driving EMEA marketing campaigns ensuring WorldWide campaign adaptation to EMEA region with country specific adaptations.Budget management of $1m / year to support EMEA campaign operational needs.Achievements: created a campaign team of 16 people, consisting of Project managers, Web developers, Designers and maintenance resources. Agency contractors were brought in on demand basis.

Outside of work I am a very active person, driving multiple projects of my own:• Digital Consultancy for local small companies on digital transformation.• Influencer in the Fitness industry. Sports and nutrition are my main hobbies - I have a strong social media presence aimed to promote me as a personal brand in the fitness industry.Financial education. I am underdoing studies in Value Investing and Trading.All the personal projects have greatly contributed to my personal and professional development.

Bachelor'S Degree, Accounting And Business/Management

Personal Training

Bachelor'S Degree, Sports Nutrition