Olga Fedorova Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Responsible for ready-to-wear and fashion accessories. Management of current brand portfolio and recruitment of new brands: Melissa, AAPE, Luv AJ, Bardot, NA-KD, etc.• Management of current account portfolio. Recruiting new customers, B2B sales.• Creating and developing private label brands: leading and enhancing the workflow from development to production and delivery.• Product range and design development, fabric approvals, lab dip approvals, reviewing QC reports, creating, updating, and managing cost sheets, tracking and updating production flow charts.• Multibrand buying for marketplaces, consignment accounts and in-house e-commerce platform: range planning, OTB management, order placement, sales analysis.• Forecasting business projections and trends, formulating result-oriented plans, setting and adhering to budgets/objectives.• Analyzing performance of launched products and formulating future business strategy accordingly.• Keeping abreast of industry trends and new product ideas.• Establishing annual sales targets.• Regularly reviewing performance of brands – bestsellers, sell-through and stock portioning.• Presenting new category recommendations (financials, reasoning/trends and future plans).• Building strong relationships with vendors.• Negotiating terms with vendors (price, margins, delivery terms and discounts).• Working closely with marketing to improve brands’ exposure regionally.

Moscow, Russia

Ensuring compliance with the brand image by being in charge of retail and marketing departments:• Adapting a brand strategy for the Russian market: developing a business plan and sales strategy.• Maintaining brand integrity across all company marketing initiatives and communications.• Leading the creative development of marketing campaigns to drive growth.• Managing the budget for advertising and promotional items. Measuring and reporting on the performance of all marketing campaigns, and assessing ROI and KPI data.• Creating and managing all published content.• E-mail and SMS marketing: creating various e-mail lists, SMS texts and campaigns.• Developing a lead generation strategy: providing coupons and discounts, hosting branded events, running customer contests on Instagram, creating customer loyalty programs.• Researching and analyzing consumer behavior, market trends and competitor activity.• Line management and mentorship of the junior brand team, including performance reviews, yearly KPI setting and team building activities.• Coordinating retail stores and staff, including store managers and VM team.• Analyzing sales and KPI data (revenue, net profit, UPT, ATV, conversion rate, traffic, LFL growth) in order to plan and execute marketing initiatives.• Product range development, pricing and stock management.• Ordering seasonal collections in head office in Istanbul.

Moscow, Russia

Supervising all U.S. Polo Assn. retail stores in Russia:• Supervising all retail stores: recruiting, managing and motivating staff.• Ensuring that service levels are maintained to company standards.• Maximizing profitability and achieving KPI goals (revenue, UPT, ATV, conversion rate, LFL growth).• Analyzing daily, weekly and monthly sales figures and KPI values.• Overseeing pricing and stock control.• Ensuring that product display meets VM standards.• Planning marketing and promotional campaigns.• Dealing with customer queries and complaints.• Organizing and controlling product inventory counts.• Ordering seasonal collections in head office in Istanbul.• Responsible for new store openings.

Master'S Degree

Bachelor Of Arts (B.A.)

Certified Professional Development Course

Certified Professional Development Course

Introduction Course

High School