• Developed readymade loyalty and privilege solutions and managed promotion campaigns for Visa, and other payment system providers in compliance with US legal requirements• Ensured advertising, personal data, consumer protection, intellectual rights, and tax law compliance for up 140MM loyalty and privilege solution end-users • Managed marketing budget and launched online mass-promo campaigns to boost loyalty program new user growth, cross-sale and average banking card spend increase per user • Planned and executed permanent (100+ campaigns per year), seasonal promo campaigns by managing advertising merchants • Monitored analytics and performance of the online promo campaigns to meet KPIs • Effectively managed client’ success in multinational market: acquiring > 300 merchant partners with over 2 500 online and offline sales locations • Successfully managed sales team (B2B) to ensure partnership retention and expansion including signing up, negotiations, contract management and B2B marketing events• Spearheaded team of 5 sales and account managers along with 5 administrative and back office support partners

• Developed policies, procedures, and standards for partnership management department to ensure consistent and exceptional client service in highest margin product categories such as real estate, finance, investment services and events• Successfully analyzed client requests and developed product (partnership programs), launching 3 new product categories with 30%+ increase in annual operating revenue • Coordinated company marketing strategy, developed promo materials and marketing campaigns ensuring up to 25% in annual revenue growth • Managed and developed partner relations with both partners and third parties• Improved customer retention by 20% through the implementation of a new training program for customer support representatives and project managers

Product manager for Revlon Professional, American Crew, Intragen and Orofluido brands• Provided marketing support for four of the company's brands (385 SKUs), with a focus on delivering market share growth and promotion of sales in B2B channel• Conducted sales and competitive environment analysis, product category market analysis, and pricing positioning to ensure company offerings were meeting market needs • Prepared internal reports (monthly sales reports, launch analysis), responsible for cooperation with colleagues from Sales Department, and provided comprehensive support of Technical Learning Centre• Managed promotional marketing materials (POS) and packaging adaptation to showcase company offerings to potential clients• Coordinated all marketing activities (175 campaigns) in different regions (including local product launches) and provided PR support

• Managed marketing and PR activities, including media-planning, media-buying, and coordination of PR and advertising campaigns• Organized events such as press-lunches, client events, and shows, with focus on the high level of the customer experience